SEO Content Analyst

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

The SEO Content Specialist is responsible for driving content accuracy, discoverability, and brand consistency across our client's website. This role focuses heavily on SEO best practices, crafting optimised product titles, metadata, and descriptions, while maintaining up-to-date and new releases / trends that affects SEO / GEO.

The ideal candidate has a sharp eye for detail, strong English writing skills, and an analytical mindset to support SEO initiatives, blog research, and ongoing content enhancements. Monitor search engine algorithm changes and proactively adapt strategies to maintain performance. This position works across various clients and internal account teams, continuous education of SEO / GEO best practices and emerging trends to internal and external stakeholders.

Qualifications

• Deep understanding of search engine algorithms and the ability to adapt to frequent changes in SEO trends.
• Proficiency with SEO tools such as Ahrefs, SEMrush, Google Keyword Planner, or similar platforms for keyword research and performance tracking.
• Strong knowledge of SEO best practices, including keyword research, metadata structuring, and on-page optimization.
• Experience with content QA processes, CMS platforms, and metadata management is highly preferred.
• Highly detail-oriented, with excellent organizational skills and the ability to manage content across multiple channels.
• Capable of juggling multiple projects and meeting deadlines in a fast-paced, collaborative environment.
• Self-starter with a proactive mindset and excellent verbal and written communication skills to work effectively across cross-functional teams.