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Publicis Groupe

Runs advertising and digital transformation services

Data Scientist

Data ScienceConfirmed live in the last 24 hours
Full-timeBoston, MA, USA$72.4k - $129.7k

About the Job

Requirements

  • A Master's degree in Computer Science, Data Science, Engineering, Marketing, or a related field, and two years of experience in the job offered or in any occupation in which the required experience was gained.
  • One year of experience building propensity models using Python.
  • One year of experience analyzing log-level data with R under the AWS framework.
  • One year of experience using SQL and Google Cloud platforms for data engineering and data cleansing techniques to ensure quality.
  • One year of experience building new models and applying advanced analytics using machine learning techniques to improve existing capabilities.
  • One year of experience using Tableau to build new customer states by accessing trends through market research and presenting results.
  • One year of experience interpreting large data using SQL.
  • Must work from the Boston company office certain days per week, with telecommuting allowed for the balance of the week.

Responsibilities

  • Develop and implement techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software.
  • Translate marketing and business questions into data queries.
  • Provide product insights and analytics solutions, and design fully automated data pipelines.
  • Conduct exploratory analysis to identify relevant insights and useful transformations.
  • Apply quantitative techniques to uncover latent patterns in data.
  • Interpret data, analytical results, and visuals to generate conclusions and recommendations.
  • Test scalable data pipelines or models for real-time applications.
  • Ensure analytic tasks and results meet established objectives and timelines.
  • Connect business goals with Multi-Touch Attribution model results.
  • Analyze log-level data and provide customer journey analysis insights and evaluations of media channel performance.
  • Develop and implement solutions for complex marketing and business challenges, including cross-channel media and customer experience optimization, segmentation, targeting, and business strategy.
  • Perform data engineering and data cleansing using Google Cloud and SQL techniques to ensure data quality.
  • Build new models and apply advanced analytics using machine learning techniques to improve existing capabilities.
  • Build new customer states by accessing trends through market research and presenting results using Tableau.
  • Guide the analytics team in interpreting large datasets and recommending analytical solutions.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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