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ZALORA Group

Online fashion marketplace in Southeast Asia

Category Manager - Sports

Full-TimeUpdated on 10/15/2026
No salary listed
Senior, Expert
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
In Person
Operations & LogisticsProcurement & Sourcing

About the job

Requirements
  • Five to ten or more years of experience in category management, buying, merchandising, or trading; sports or fashion retail/e-commerce experience is preferred.
  • Proven capability owning buying decisions, including assortment and quantities, and managing seasonal cycles.
  • Strong negotiation and partner management skills.
  • Strong analytical capability, including advanced Excel or Google Sheets.
  • Strong stakeholder management across Planning, Marketing, Operations, and Content.
Responsibilities
  • Own category performance and trading outcomes across sales/GMV, margin, markdowns, and stock productivity.
  • Build the category strategy, including brand architecture, price ladder, sport segments, and target customer missions.
  • Lead monthly and seasonal forecasts, and set growth drivers and priorities.
  • Lead seasonal range building and buying decisions, including assortment strategy, style/SKU selection, buy quantities, and delivery phasing in partnership with Planning/Finance where applicable.
  • Define replenishment strategy for core lines and fast sellers, and adjust buys in-season based on performance.
  • Conduct competitor and trend benchmarking to ensure a relevant range and strong price positioning.
  • Own relationships with key sports brands, distributors, and vendors.
  • Negotiate commercial terms, including margin/cost, funding, rebates, marketing support, exclusives/launches, and campaign participation as applicable.
  • Build Joint Business Plans and run regular performance reviews/QBRs.
  • Set category pricing architecture and ensure price competitiveness.
  • Own campaign readiness and execution, including hero SKUs, promotional mechanics, and visibility requirements.
  • Manage markdown strategy to hit sell-through targets while protecting profitability.
  • Drive inventory health across stock cover, sell-through, ageing, stock turn, and end-of-season exit.
  • Partner with Supply Chain and Operations to manage inbound flow and reduce out-of-stock instances on key lines.
  • Ensure product pages are trade-ready, including images, attributes, size/fit information, taxonomy, and SEO basics.
  • Work with onsite/merchandising teams to improve discoverability and conversion through filters, landing pages, and search relevance.
  • Set weekly priorities and ways of working for the Category Admin.
  • Coach the Category Admin on execution quality, including purchase order accuracy, timeline discipline, data hygiene, and cross-team coordination.
Desired Qualifications
  • Sports or fashion retail/e-commerce experience.

About the company

Zalora is an online fashion retailer in Southeast Asia that uses a marketplace model to offer a large product range from local and international brands. It earns revenue by taking a commission on each sale of items like clothing, footwear, accessories, and beauty products, without holding significant inventory. The platform competes by focusing on fashion and lifestyle, curating over 50,000 items and providing features such as trend updates and style edits to help shoppers discover products. By targeting young, tech-savvy consumers and niche markets (e.g., modest wear, plus sizes) and running promotions for first-time subscribers, Zalora aims to attract and retain customers in a competitive e-commerce space.

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$58.6M

Headquarters

Singapore, Singapore

Founded

2012

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Simplify's Take

What believers are saying

  • The March 2026 masterbrand launch strengthens partnerships and refreshes customer acquisition.
  • ZALORA’s AI chatbot lifted Singapore and Hong Kong satisfaction 20% year-on-year.
  • Grab PayLater on ZALORA reduces checkout friction and expands basket sizes.

What critics are saying

  • ZALORA cut 100 Southeast Asian jobs in April 2025, signaling fragile profitability.
  • GFG reported H1 2026 revenue down 3.5%, pressuring ZALORA’s growth engine.
  • Shopee, Lazada, and fast-fashion rivals compress margins and weaken ZALORA’s category moat.

What makes ZALORA Group unique

  • ZALORA launched ‘Got You Looking’ on February 20, 2026, sharpening its masterbrand.
  • Its six-market footprint spans Singapore, Malaysia, Hong Kong, Philippines, Indonesia, and Taiwan.
  • ZALORA combines fashion retail with omnichannel experiments like The Terminal and 1SS fulfillment.

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Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
MARKETING-INTERACTIVE
Feb 26th, 2025
ZALORA unveils the secret behind every fashionable family this Hari Raya

Meanwhile, in Singapore, ZALORA has collaborated with the Singapore Fashion Council to hold an intimate styling session showcasing intricate details of collections at Design Orchard.

MARKETECH APAC
Jun 7th, 2024
ZALORA launches AI-powered chatbot across SEA users

ZALORA launches ai-powered chatbot across SEA users.

Pamper.my
Nov 2nd, 2023
The Terminal by ZALORA: Immersive Retail Experience for Year-End Shopping Season

ZALORA has also partnered with PayLater by Grab to offer customers interest-free monthly payments or the option to pay it all next month and earn GrabRewards points.

Inside Retail Asia
Nov 2nd, 2023
Zalora launches omnichannel retail concept 'The Terminal by Zalora'

Online fashion platform Zalora has launched 'The Terminal by Zalora' - its omnichannel retail experience - to kick off the year-end shopping season.

Tech Coffee House
Aug 16th, 2023
ZALORA Launches TITAN: A Leap Towards AI-Powered Fashion E-commerce

ZALORA is propelling the Asian fashion e-commerce scene into the future with the launch of its revolutionary AI integration - TITAN.