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Publicis Groupe

Runs advertising and digital transformation services

Customer Engagement Manager - Automotive

Growth MarketingUpdated on Nov 11
Full-timeMilan, Metropolitan City of Milan, Italy€37.5k - €50k /yr

About the Job

Requirements

  • Significant experience in customer engagement, omnichannel activation, digital marketing, or CRM-related programs.
  • Strong understanding of customer engagement strategies, customer journey management, lifecycle orchestration, and omnichannel operating models.
  • Ability to translate business priorities into actionable initiatives, roadmaps, and delivery plans.
  • Proven experience in managing teams, coordinating delivery streams, and ensuring quality, scalability, and operational efficiency.
  • Strong client-facing skills and the ability to act as a trusted counterpart for senior business stakeholders.
  • Experience managing complex stakeholder environments across central teams, local markets, brands, and specialist functions.
  • Ability to coordinate cross-functional teams across business, data insights, media, technology, creative, and operations.
  • Strong problem-solving, prioritization, and decision-making capabilities in fast-paced and complex environments.
  • Good understanding of data-driven activation, performance measurement, KPI monitoring, and continuous optimization.
  • Fluency in English and Italian.

Responsibilities

  • Lead and coordinate Customer Engagement and Omnichannel programs across strategy, operations, and execution.
  • Manage day-to-day client relationships, acting as a key reference point for business priorities and strategic discussions.
  • Guide and mentor delivery teams, ensuring quality, scalability, and operational efficiency.
  • Act as the first escalation point for delivery, process, or stakeholder-related topics.
  • Translate business objectives into actionable customer engagement initiatives.
  • Drive the evolution of customer journeys, lifecycle strategies, and omnichannel orchestration.
  • Collaborate with data, media, and technology teams to ensure integrated customer experiences.
  • Support clients in identifying new business opportunities, optimization areas, and roadmap evolutions.
  • Monitor performance and business impact of CRM and Omnichannel initiatives through KPIs and actionable insights.
  • Contribute to governance frameworks, operating models, and continuous improvement initiatives.

Desired Qualifications

  • Familiarity with CRM, marketing automation, analytics, and campaign management platforms.
  • Experience in the automotive industry or other large-scale international industries.
  • International project experience.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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