Full-Time
Director – North America Logistics
Oura
1,001-5,000 employees
Wearable ring tracking sleep and HRV
Compensation Overview
$226.1k - $266k/yr
San Francisco, CA, USA
Hybrid
 Operations & Logistics (2) |
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- 10+ years of progressive logistics and supply chain leadership experience, with at least 4+ years in a Director-level or equivalent senior leadership role within a product-shipping industry (Consumer Electronics, CPG, Wearables, Apparel, or similar).
- Proven omnichannel logistics expertise: you have owned operations across at least two of three channels (Retail/wholesale, D2C eCommerce, and Commercial/B2B) and understand the distinct fulfillment requirements, compliance demands, and cost structures of each.
- Demonstrated track record of improving OTD performance: you have built or overhauled delivery performance frameworks, driven measurable improvements in on-time delivery metrics, and held 3PL/carrier partners accountable to SLAs.
- Strong financial acumen with direct logistics P&L or budget ownership experience: skilled in freight cost modeling, cost-to-serve analysis, and identifying and executing cost reduction initiatives at scale.
- Hands-on experience with logistics systems and technology: you have led or played a key role in WMS, TMS, OMS, or ERP implementations and have a clear point of view on how systems and automation unlock operational scale.
- Deep retail compliance knowledge: expertise in routing guide management, EDI setup and troubleshooting, chargeback/deduction dispute processes, and the operational mechanics of major US retailers (e.g., Target, Best Buy, Walmart, Costco, or equivalent).
- Executive-level communication and influence: you are equally comfortable in a QBR with a 3PL partner, presenting a business case to the CFO, or aligning a sales team on supply chain constraints and timelines.
- Experience leading and scaling logistics teams through rapid growth; you thrive in a high-velocity environment and know how to build process and structure without sacrificing speed.
- Exposure to international or cross-border logistics in North America (Canada and/or LATAM) is a strong plus.
- Own end-to-end logistics execution across all three North America channels — Retail, D2C, and Commercial — ensuring each channel operates with clear SLAs, defined ownership, and measurable performance standards.
- Set the operational strategy for retail key account fulfillment, including routing guide compliance, EDI readiness, packaging/labeling mandates, and flawless onboarding of new retail partners.
- Direct D2C fulfillment operations in partnership with 3PL providers, ensuring order accuracy, carrier performance, and a best-in-class post-purchase customer experience.
- Build and scale Commercial/B2B logistics operations to support Oura’s growing enterprise and health/wellness channel partnerships.
- Lead execution of new distribution nodes and fulfillment expansion across the US, Canada, and LATAM to support Oura’s geographic growth roadmap.
- Own the OTD (On-Time Delivery) KPI framework across all channels, establishing targets, tracking performance, and holding 3PL partners and carriers accountable to commitments.
- Drive continuous reduction in PO-to-delivery cycle times across retail and wholesale, accelerating fill rates and reducing stock-out risk at key retail partners.
- Establish and enforce service level agreements with all fulfillment partners; implement structured scorecards and QBR cadences to drive accountability and continuous improvement.
- Build real-time shipment visibility capabilities end to end, enabling proactive exception management and faster resolution of delivery failures before they impact customers or retail partners.
- Own the North America logistics P&L, including freight spend, fulfillment costs, and cost-per-unit across all channels; build and manage against an annual operating budget.
- Develop and execute a multi-year cost-down roadmap, including carrier contract negotiations, freight mode optimization (Prepaid vs. Collect), network consolidation, and 3PL rate benchmarking.
- Build and own a rigorous retail chargeback and deduction management program; create systematic audit, dispute, and recovery processes to defend company margins.
- Run ongoing cost-to-serve analyses by channel, customer, and SKU; translate findings into actionable decisions on distribution strategy, packaging optimization, and fulfillment model design.
- Partner with Finance to build logistics cost models and forecasts that support Oura’s annual planning cycle and long-range strategic plan.
- Lead the evaluation, selection, and implementation of logistics technology platforms (WMS, TMS, OMS, carrier management systems) that enable operational scale and visibility.
- Drive automation of manual workflows across order processing, shipment tracking, exception management, and compliance reporting to reduce cost, error rates, and cycle times.
- Partner with IT and Engineering to build integrations between Oura’s ERP, EDI systems, and 3PL/carrier platforms; define data standards and system requirements that enable real-time operational intelligence.
- Build and own the North America logistics reporting suite: OTD, fill rate, freight cost-per-unit, chargeback recovery, and cycle time dashboards that feed executive-level decision making.
- Identify and implement warehouse automation opportunities (robotics, pick-and-pack optimization, slotting) in partnership with 3PL providers to improve throughput and reduce per-unit fulfillment cost.
- Serve as the executive relationship owner for all North America 3PL and carrier partners; lead contract negotiations, annual RFPs, and performance governance.
- Design the North America distribution network architecture to support omnichannel growth: evaluate node placement, hub-and-spoke vs. distributed fulfillment models, and regional capacity needs.
- Conduct regular 3PL and carrier scorecarding; escalate and resolve performance gaps swiftly to protect OTD, cost, and compliance commitments.
- Serve as the primary logistics partner to Sales, Account Management, and Commercial leadership; provide supply chain readiness assessments for new account pursuits and channel expansion decisions.
- Collaborate with Global Logistics and Trade Compliance teams to align import/export processes, customs requirements, and duty optimization strategies across the North America network.
- Partner with Product, Marketing, and Demand Planning on new product launch logistics, including packaging readiness, retailer setup timelines, and first-ship milestone ownership.
- Present logistics performance, strategic initiatives, and investment cases to senior leadership and the executive team on a regular cadence.
- Lead, develop, and scale the North America logistics team; build a high-performance culture grounded in accountability, data-driven decision making, and continuous improvement.
- Define the long-term organizational structure and headcount plan for the North America logistics function; build the team ahead of growth by hiring, developing, and retaining top logistics talent.
- Set clear goals and performance expectations for direct reports; provide coaching, mentorship, and career development support that builds bench strength and retention.
- Foster cross-functional relationships and serve as an ambassador for logistics’ strategic role within Oura’s broader business, elevating the function from operational execution to business-enabling partnership.
Oura makes the Oura Ring, a wearable that tracks sleep, HRV, and activity. Data from the ring is sent to a mobile app, where it’s analyzed to give personalized health insights and guidance. It differentiates itself with a focus on sleep and recovery, a compact design, and an easy-to-use app, plus partnerships and a direct-to-consumer model. Its goal is to help people improve health and performance by turning wearable data into practical guidance.
Company Size
1,001-5,000
Company Stage
Series E
Total Funding
$1.5B
Headquarters
Oulu, Finland
Founded
2013
Get referred to Oura
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Simplify's Take
What believers are saying
- Oura is on pace to exceed five million paid members in 2026.
- Oura sells through 4,600 retail locations globally, widening distribution beyond direct-to-consumer.
- South Korea launch on August 25, 2026 expands Oura into a strategic growth market.
What critics are saying
- Clarkson filed Surber v. Oura on August 20, 2026 over sleep-accuracy claims.
- The California complaint targets 95% sleep-staging claims and seeks injunctive relief.
- Samsung Galaxy Ring in Korea pressures Oura’s premium price and mandatory subscription.
What makes Oura unique
- Oura’s ring form factor captures sleep, stress, and recovery with all-day comfort.
- Oura Ring 5 launched August 25, 2026 with stronger signals and 50+ metrics.
- Oura’s subscription model drives recurring revenue; over 80% renew after year one.
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Benefits
Competitive salary & equity packages
Health, dental, financial, & vision insurance
Wellness & mental health benefits
$300 per month health improvement related stipend
Flexible working hours
An Oura Ring of your own
Employee discount for friends & family
20 days of PTO
Growth & Insights and Company News
6 month growth
↑ 4%1 year growth
↑ 4%2 year growth
↓ -3%Proposed Oura lawsuit highlights wearables' health limitations. The company is being accused of misrepresenting its smart rings' ability to accurately track sleep - but they've never been a replacement for medical tools. Reading time 3 minutes Smart ring maker Oura is facing a proposed class action lawsuit that claims its smart rings aren't capable of identifying and measuring sleep cycles, TechCrunch reports. The lawsuit, filed in a district court in California, says that because Oura's products don't measure common physical signals of sleep, like eye movements and electrical brain activity, instead making less accurate calculations based on secondary markers. Oura has advertised multiple generations of Oura Ring on their ability to accurately track sleep, including claiming the most recent Oura Ring 5 offers "95% Sleep Staging Accuracy compared to [a] clinical sleep lab." The problem, the lawsuit claims, is that Oura rings aren't actually able to take the same measurements as the sensors used in formal polysomnography (a sleep study). "Instead, Oura's AI models are doing guesswork as to what may be happening, based on improper inputs," the lawsuit says, only admitting that its smart rings aren't the same as a sleep study in technical materials most customers won't read. Because the company has continued to advertise its smart rings, amplified through celebrity endorsements and influencer marketing, without acknowledging the limitations of their sleep tracking abilities, the lawsuit alleges Oura has misled customers. Besides seeking to establish a class for future claims, the lawsuit is also asking the court for an injunction to stop what it alleges is false advertising and for monetary compensation for customers who were misled. In a statement to Gizmodo, Oura said that it stands behind its claims and disputes the allegations in the lawsuit: While Oura Ring is not a medical device or a substitute for a clinical sleep study, Oura's sleep staging has been validated and compared favorably in several studies against polysomnography, the gold standard. The data collection that informs the creation of Oura's sleep staging algorithm (NSSA) is unparalleled in sleep research with over 1,200 nights of data collected, and we published a peer-reviewed paper that describes how the sleep-staging algorithm was developed and how it uses the signals collected by the ring. Multiple third-party, independent studies support our claims of accuracy and we have transparently reported on the mechanisms and measures that inform Oura's sleep staging. We're committed to continuing to clearly communicate what Oura measures, what it estimates, and how members should use that information. We dispute the allegations and will defend against them in the appropriate legal forum. On some level, it shouldn't be surprising that an Oura Ring might not be as accurate as the multitude of sensors used in a true sleep study. The newest Oura ring includes a photoplethysmogram (PPG) sensor that uses red and green LEDs to measure things like heart rate, blood oxygen levels, and breathing; sensors for tracking body temperature; and an accelerometer that tracks movement. Those notably don't track brain activity, eye movement, electrical activity in your heart, or muscle activity, the types of markers that are typically tracked to understand someone's sleep in a clinical setting. Oura instead relies on the data it does collect to make an informed guess at the quality of your sleep and the amount of time you spent in each sleep stage. Like plenty of other wearable makers, Oura exists in a wellness gray area, where the accuracy of its features can be backed up with studies, but they can't be considered truly capable of medical diagnosis by regulators. Oura's been able to exist comfortably in that gray area for a while, but the lawsuit could be one expression of the challenges it might face now that impressive sales and a future IPO are drawing further scrutiny.
Oura ring doesn't accurately measure sleep quality, lawsuit says. * Daniel de Visé, USA TODAY * 27 mins ago Oura rings oversell their ability to track a wearer's sleep, a new class-action lawsuit alleges. Many Americans struggle with sleep. Oura rings promise to help people measure the length and quality of their sleep, along with WHOOP bracelets, Apple Watches and other wearable devices. Sleep "has become a major health priority for American consumers," says the lawsuit, filed Aug. 20 in U.S. District Court in California. Oura sits at the center of a nearly $7 billion sleep-tracking market, the complaint says. Oura, pronounced with a long O, promotes its smart ring as a sort of 24/7 wellness companion, capable of tracking both sleep and daily physical activity. "Comfortably wear Oura Ring all day and night to collect deeply personal health metrics and insights," Oura says on its website. "Your finger provides the most accurate reading with 50+ health metrics that directly impact how you feel." Lawsuit says Oura touts benefits its ring cannot deliver The lawsuit alleges, however, that Oura touts benefits its ring cannot deliver. The smart-ring firm, based in San Francisco, responded to the suit with this statement: "We dispute the allegations in this complaint and intend to defend against them." According to the suit, Oura has marketed its rings as capable of measuring not just how long you sleep, but how well. "Every morning, when millions of people wake up, they reach for their phone before they open their eyes - not to check messages, but to check how they slept," the lawsuit says. "They see a number from 0 to 100, the total sleep score telling them how well they slept. The next set of measurements follow: the time spent in deep sleep, in REM sleep and in light sleep; sleep efficiency, time in bed, restfulness, awake time; and other similar markers. For a consumer who has spent years exhausted, anxious and struggling with sleep, that number feels like an answer." Oura claims to be able to measure all of those things, the lawsuit says. "But in reality, Oura rings cannot measure one's sleep or cycles," the lawsuit says. "That's because sleep happens in the brain, not on one's finger." The lawsuit joins a broader debate on the value of wearable devices to track human health. Research has shown the devices can cause stress and anxiety for some wearers, who might put too much stock in the readings. For others, however, the rings and bracelets encourage good sleep habits. Plaintiff spent $513.68 on an Oura ring Attorneys brought the suit on behalf of Madison Surber, a Californian who bought an Oura ring for $513.68 in 2025 based on the disputed marketing claims, according to the complaint. "When you go to sleep, Oura goes to work," Oura says on its website, "translating your sleep data to define your optimal sleep schedule and spot areas for improvement." Oura told customers its ring could measure different sleep stages with 95% accuracy, said Shireen Clarkson, co-founder of Clarkson Law Firm, which filed the suit. She said its estimates are closer to 50% accurate: a coin toss. "What the ring does is, it sits on your finger, and it measures heart rate and skin temperature and body movement, and the algorithm spits out an estimate based on those signals about what your sleep stages are," she said. "People are relying on this information for their health, and I think that's where the danger lies." Oura acknowledges its ring cannot replicate a laboratory sleep study, the lawsuit says, but only deep within the technical materials that come with the product. Customers bought the rings based on the marketing: nearly 3 million rings in 2025, and more than $1 billion in sales, the lawsuit says. The lawsuit seeks to halt "unlawful and fraudulent" advertising and marketing of Oura rings, and potentially to halt their sale. The action also seeks restitution for the amount Surber and others allegedly "overpaid" based on the advertised benefits of the ring. Contributing: David Oliver Reporting by Daniel de Visé, USA TODAY / USA TODAY USA TODAY Network via Reuters Connect More consumer news. Currently in Bend
Oura faces lawsuit accusing it of misleading consumers about sleep-tracking accuracy. 7:39 AM PDT · August 21, 2026 A proposed class action lawsuit is accusing smart ring maker Oura of deceiving consumers about the accuracy of its sleep tracking features. The lawsuit, filed on Thursday by Clarkson Law Firm in San Francisco, alleges that Oura rings are unable to measure any of the physiological signals needed to assess sleep quality or determine sleep stages, and that they instead rely on AI-generated estimates that have "a coin flip's chance of being correct," according to the complaint. The lawsuit follows years of Oura users taking to the internet to share their frustration with the smart ring's sleep accuracy, with some saying they felt they slept poorly but were told their sleep had been optimal. Some have also expressed doubts about the device's ability to monitor and detect sleep cycles. "To capitalize on consumers' desire for a tracker that could actually track sleep and monitor their sleep cycles, Oura sold expensive tracking rings, priced at $300 and up, advertising exactly that: that Oura rings are capable of seeing what only a hospital sleep lab can see, including the four different stages of sleep," the complaint reads. "Oura did not just claim to measure a heartbeat or a temperature, but the exact stage of sleep the wearer is in - which in reality requires electrodes in the scalp and sensors on the eyes, as only a hospital or other clinical setting can do." Despite this, the complaint alleges that Oura marketed its ring as being "built for accuracy" and offering "unparalleled accuracy." It says Oura told customers its smart rings could achieve 79% accuracy in their measurements, and more recently claimed that the rings offered 95% sleep-staging accuracy compared with clinical sleep labs. The complaint goes on to allege that Oura cannot measure sleep or cycles because "sleep happens in the brain, not on one's finger." Oura did not immediately respond to TechCrunch's request for comment. Why is the DOJ investigating Andreessen Horowitz over board seats? Equity Podcast 0 seconds of 39 minutes, 2 seconds Volume 0% "When people rely on a device to guide decisions about their health, misinformation cannot be tolerated," said Ryan Clarkson, co-founder and managing partner at Clarkson Law Firm, in an emailed press release. "Oura users trust that the numbers on their screen reflect reality. People structure their days, interpret the way they feel, and design their lives around inaccurate figures spit out by these devices. Marketing an inaccurate sleep tracker as precise and reliable is dangerous because people believe it - and change their behavior accordingly." The complaint calls on Oura to stop deceiving consumers by falsely advertising its wearables as having capabilities they don't deliver. It also seeks injunctive relief to prevent Oura from continuing to misrepresent its products, as well as restitution for consumers who purchased the products based on those allegedly false claims. When you purchase through links in our articles, we may earn a small commission. This doesn't affect our editorial independence. Aisha Malik Consumer News Reporter Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor's degree from University of Toronto and a master's degree in journalism from Western University. You can contact or verify outreach from Aisha by emailing [email protected] or via encrypted message at aisha_malik.01 on Signal. October 13 - 15 San Francisco In less than 48 hours, your chance to save up to $300 on your tickets will end!
Oura faces lawsuit accusing it of misleading consumers about sleep-tracking accuracy. * TechCrunch By Aisha MalikAug 21, 2026, 10:39 am81 ptsTrending The lawsuit alleges that Oura rings are unable to measure any of the physiological signals needed to assess sleep quality or determine sleep stages. Read Article Share Article * email * x.com * facebook * pocket * reddit * tumblr * linkedin * pinterest Tech News Tube is a real time news feed of the latest technology news headlines. Follow all of the top tech sites in one place, on the web or your mobile device.
Negative Oura: smart ring giant faces false advertising class action. Published on 21/08/2026 Oura accused of relying on 'faulty' AI guesswork to monitor sleep stages while pushing advertising claims of near-perfect accuracy to consumers. San Francisco-headquartered smart ring company Oura Inc. has been hit with a class action lawsuit over allegations it misled users about the accuracy of its sleep tracking offerings. The lawsuit, filed yesterday (20 August) with the US District Court for the Northern District of California, pulls no punches in its description of Oura's commercial growth. According to the filing, the $11 billion company was built off the back of misled consumer trust, with Oura allegedly capitalising on vulnerable consumers' desire for a sleep tracker and sleep cycle monitor by selling expensive tracking rings - with a starting price of $300 - that purported to measureparameters"only a hospital sleep lab can see, including the four different stages of sleep". At the crux of the complaint is Oura's advertising campaign, which features slogans such as "built for accuracy" and pledges of "unparalleled accuracy". Across its websites, retail-partners and social media accounts, the company is said to have pushed marketing messages "promising nearly 100% accuracy of sleep stage tracking" - including recent communications promoting "95% sleep staging accuracy compared to a clinical sleep lab". Counsel for proposed class representative Madison Surber said that a ring simply cannot replace the functionalities of a sleep lab that deploys complex equipment, including electrodes, leads and sensors, to measure brain electrical activity, eye movements and muscle tone. "In reality, Oura rings cannot measure one's sleep or cycles," the filing reads. "That's because sleep happens in the brain, not on one's finger". The lawsuit alleges that Oura's sleep measurements are based on "faulty AI-based inference", marketed as reliable science. It purports that the company's AI models draw on "improper outputs" to do "guess work", with "a coin's flip chance of being correct". Oura is accused of burying the facts in technical materials unlikely to be read by consumers, including statements clarifying that use of its products is not the same as a polysomnography sleep study because the ring cannot measure electrical brain activity or eye movements. In its marketing claims that "drive the sales", the company purportedly reassures consumers by touting that its products are backed by "25+ PhDs working across an interdisciplinary science team". Oura's competitors are said to have taken an alternative, legal path by either refraining from overstating the accuracy of sleep stage monitoring through rings or relying on real neurological sensors - including EEG-based headband systems or home polysomnography devices that directly measure brain activity. The lawsuit accuses Oura of fraud by misrepresentation, unjust enrichment, breach of express warranty and breach of implied warranty under the Song-Beverly Act, as well as violations of the California Unfair Competition Law, California False Advertising Law and California Consumer Legal Remedies Act. It seeks declaratory and injunctive relief and damages, among other forms of relief. Ryan Clarkson, Shireen Clarkson, Yana Hart, Cassandra Rasmussen and Jay Zheng of Clarkson Law Firm are representing the proposed class representative. Related publications.