Retail Activation Manager

Bring Sony technology to life as our Retail Activation Manager. Based in Stockholm and covering Sweden, Finland, Norway and Denmark, you’ll take ownership of driving in-store sales and creating standout customer experiences in a field-based role with travel throughout the region (company car will be is provided).

You’ll empower our Brand Activation sales teams, build retailer partnerships and coordinate exciting events. Your challenge: turn great product displays into commercial opportunities, use data to strengthen store engagement, and connect sales and marketing to deliver measurable growth.

Enjoy the freedom to bring your ideas to life, backed by a collaborative manager and a vibrant, sociable team. With close access to sales leadership and room to make a visible impact, this role suits someone who combines creativity with commercial thinking and thrives on retail, relationships and life on the move.

You will:

• Take ownership of sales growth and Sony’s share of store sales through focused twelve-week action plans.
• Recruit, coach and empower agency sales activators and promoters through regular store visits, product training and performance reviews.
• Build retailer partnerships that inspire store teams to recommend Sony and improve product visibility, displays and customer experiences.
• Coordinate retailer training and sales events with sales, marketing, training teams and external agencies.
• Turn sales data and market insights into action, share successful store practices and present clear commercial results to leadership.
• Track activation budgets, agency costs and forecasts accurately, ensuring compliance and a strong return on investment.

You will bring:

• Sales experience in consumer electronics, with commercial awareness and a passion for great customer experiences.
• Product training, coaching and performance management skills that help sales teams grow and deliver results.
• Strong relationship-building, influencing and negotiation skills, with clear communication across stores, agencies and senior leadership.
• Confidence analysing sales data, making evidence-based decisions and keeping budgets and costs accurate.
• Strong planning and project coordination skills, a collaborative mindset and willingness to travel extensively across the Nordics.

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe

Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.

Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let’s create the future together.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at [email protected] or by mail to: Sony Europe Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.

Recruitment Fraud Notice

Please be aware that unauthorised individuals or organisations may attempt to solicit personal information or payments from job applicants by impersonating our company through fraudulent job postings. While we take these matters seriously, we cannot control third-party websites. To protect your personal information, please verify that any job posting you respond to also appears on our official Sony Europe Career Portal. Please also be advised that we never request payment or personal financial information.

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