Director – Digital Marketing

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

As part of the talented Brunswick Boat Group marketing team, you will develop, execute, and evaluate various digital projects that align with overall Brunswick Boat Group business objectives and strategies.  These projects will consist of a mix of website, SEO, email, user experience strategies and tactics (appropriate based on brand and target audience). Communicates with and recommends new digital initiatives to Marketing management. This is a key position within Marketing, and the ideal candidate will display potential to advance to further levels of accountability.  Indicators of this potential are the ability to articulate actionable strategies, execute initiatives, and deliver results that enhance BBG’s leadership within its competitive arena.  The ability to listen and learn, apply empathy in development of insights, and collaboratively drive action will be keys to successful fulfillment of the requirements of this role.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:

• Partner with brand leadership to develop digital strategy and executional plans in alignment with business and brand goals.
• Develops and drives execution of digital capabilities roadmap, integrating brand marketing priorities into digital product mgmt.
• Facilitate and nurture resilient, productive cross-functional relationships with IT, Sales, Category, and other functions to enhance impact of Marketing contributions to delivery of business results.
• Maintains and increases knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing, ensuring the business’ online presences are best-in-class
• Lead and influence the evolution of digital marketing capabilities for Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s degree in marketing, Digital Marketing, Business, Technology or related field required.
• 10 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles. 
• Three or more years professional experience with direct accountability for digital marketing activities such as website product management, social media strategy, or eCommerce. Two or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).

Preferred Qualifications:

• Collaborator – track record of accomplishment in cross-functional endeavors demonstrating capability to partner and interact/influence all levels of the organization 
• Champion of change management – demonstrated leadership of both internal and external stakeholders through change and transition by leading through their own behaviors
• Trustworthy – builds trust through the environment they create with cross-functional teams & stakeholders
• Strategic mindset – operates with a holistic view of business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities

Working Conditions:

• Travel domestically, some international (15% of time)

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people.  We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.   In addition, we’re proud of being recognized for making a splash with numerous awards!

About Brunswick :

Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.  

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

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Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].