Product Marketing Manager - VSD

Position Summary

The VSD Offer Marketer will be responsible for driving the growth and market development of Variable Speed Drive (VSD) business by combining strong market knowledge, customer engagement, competitive analysis, and offer management capabilities. This role requires a strong commercial mindset and hands-on experience in the VSD market. The successful candidate will identify new business opportunities, expand business with existing customers, develop effective go-to-market strategies, and work closely with Sales, Application Engineering, and other relevant teams to accelerate VSD business growth.

Key Responsibilities

• Drive the growth of the VSD business by identifying new customers, applications, and market opportunities, while expanding business with existing customers.
• Develop and execute VSD market and go-to-market strategies based on market trends, customer requirements, industry dynamics, and business potential.
• Conduct regular market analysis, including market size, growth potential, key applications, industry trends, customer segmentation, and emerging opportunities.
• Perform systematic competitor analysis, including competitor product portfolios, pricing, specifications, strengths and weaknesses, market positioning, channel strategy, and key customer penetration.
• Identify white-space opportunities and develop action plans to increase VSD market share in targeted segments and applications.
• Work closely with Sales teams to identify, develop, and convert key VSD opportunities, particularly for strategic customers and high-growth segments.
• Support Sales in developing new customers and new logos, as well as increasing share-of-wallet within existing accounts.
• Build strong relationships with key customers, OEMs, System Integrators, Panel Builders, End Users, and other relevant market stakeholders to better understand market requirements and future demand.
• Develop and manage the VSD offer strategy and product roadmap, ensuring alignment with customer needs, market trends, competitive positioning, and business growth objectives.
• Support product launches, offer transitions, lifecycle management, and migration strategies for existing and new VSD products.
• Develop clear value propositions and product positioning based on customer needs and competitive differentiation.
• Support pricing strategy and commercial positioning to improve both market competitiveness and business profitability.
• Collaborate with Sales, Application Engineering, Product Management, Marketing, Channel, and global/regional teams to accelerate business development and successful commercialization of VSD offers.
• Provide product, application, and competitive training to Sales teams, partners, and customers when required.

Qualifications & Experience

• Minimum 5 years of direct sales or business development experience in Variable Speed Drives (VSD/VFD).
• Strong understanding of the VSD market, applications, customers, competitors, and sales channels.
• Proven experience in new customer acquisition and business development, as well as expanding business with existing customers.
• Experience working with OEMs, System Integrators, Panel Builders, End Users, or industrial distribution/channel partners is highly preferred.
• Experience in market analysis, competitor benchmarking, pricing analysis, and development of go-to-market strategies.
• Strong commercial mindset with the ability to translate market and customer insights into actionable business opportunities.
• Ability to work effectively across Sales, Engineering, Marketing, and Product organizations.
• Strong communication, presentation, negotiation, and stakeholder management skills.
• Bachelor’s degree required; Electrical Engineering, Electronics Engineering, Control/Automation Engineering, or related engineering background is preferred.
• Business-level English communication capability is preferred for collaboration with regional and global teams.

What's in it for me?

• High-visibility role where your work directly impacts market success and business growth
• Supportive team culture that encourages innovation, learning, and professional development
• Opportunity to coach and mentor others while expanding your own leadership capabilities
• Exposure to diverse markets and customer segments that accelerate your career growth

Bring your strategic mindset and passion for commercialization to a team that's ready to welcome you!

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Looking to make an IMPACT with your career?

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IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

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€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

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