Sportradar collects real-time sports data from 80+ sports and over a million events each year using a mix of human scouts and automated systems, then sells it to betting operators, media companies, and other partners. Its offerings include Betradar real-time data feeds and odds, the ORAKO end-to-end sportsbook platform, data APIs and streaming tools, broadcasting solutions, and the Integrity Services division that helps federations detect match fixing, as well as ad:s marketing services. It differentiates itself by delivering a wide, integrated suite of products across betting, media, and integrity in one partner, supported by direct sports partnerships and broad coverage of markets. Its goal is to be a leading global provider of sports data and betting technology, helping operators run bets, media tell stories, and federations protect the integrity of sport.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
St. Gallen, Switzerland
Founded
2001
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Sportradar announces agreement for the divestiture of coaching and scouting business of Synergy Sports to Teamworks Innovations. October 07, 2026 07:30 ET | Source: Sportradar AG Transaction streamlines business and sharpens focus on core betting, gaming, and media priorities ST. GALLEN, Switzerland, Oct. 07, 2026 (GLOBE NEWSWIRE) - Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced that it has entered into a definitive agreement to sell Atrium Sports, the coaching and scouting business of Synergy Sports, to Teamworks Innovations, Inc. for US $170 million in cash. This transaction represents an accretive double-digit EBITDA multiple relative to Sportradar's market valuation. Sportradar will retain certain technology assets, capabilities, and revenue that underpin its core offerings and is already integrated into its business, including automated video production cameras, automated graphics solutions, certain computer vision capabilities, and competition management products. Carsten Koerl, Chief Executive Officer of Sportradar, said: "This transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation. The proceeds will further strengthen our balance sheet and support capital allocation priorities. Synergy is a leading team-side analytics platform for baseball and basketball and this transaction positions the business for its next phase under an industry leader focused on serving teams and athletes. We will work closely with Teamworks to ensure a seamless transition for our clients, partners and employees." The transaction is currently expected to close in the fourth quarter of 2026, subject to satisfaction of customary closing conditions. About Sportradar Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports media and betting/gaming industries, Sportradar provides betting and iGaming operators, media and technology companies, prediction market partners and sports federations with a best-in-class range of solutions to help grow their businesses. Trusted by the world's leading global sports organizations including the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, and global clients including Flutter, DraftKings, Google, Microsoft, Kalshi and Polymarket, Sportradar covers more than a million events annually across all major sports. Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocates for an integrity-driven environment for all involved. For more information about Sportradar, please visit www.sportradar.com
SBC Awards 2026 winners crowned at MEO Arena in Lisbon. October 4, 2026 Kaizen Gaming, Pragmatic Play, Sportradar and BetConstruct AI were among the leading winners at the SBC Awards 2026, with each company securing two awards at a ceremony held at Lisbon's MEO Arena. Held on the final day of SBC Summit 2026, the event marked the 13th edition of the SBC Awards and recognised achievements across 39 categories covering operators, suppliers and individuals in the global betting and gaming industry. Former Dutch football international Edgar Davids and broadcaster Kirsty Gallacher hosted the ceremony, which celebrated achievements in company leadership, player protection, payments, marketing and product innovation. "One of my favourite parts of these awards is seeing the teams behind the achievements get their moment on stage," said Rasmus Sojmark, founder and CEO of SBC. "We know how much work goes into building a successful business or bringing a new product to market, and tonight was an opportunity to celebrate that together. Congratulations to all our winners and finalists." Operator awards. * Kaizen Gaming retained both Operator of the Year - Large and Sportsbook Operator of the Year. * Betsson Group retained the Casino Operator of the Year * Coolbet won Operator of the Year - Medium * Vegas Legends collected Operator of the Year - Small * Novibet retained Innovation in Casino & Gaming Entertainment * 1xBet successfully defended its Marketing Campaign of the Year title Supplier awards. * Pragmatic Play won Casino / Slots Developer of the Year - Large for the third consecutive year and also collected Live Casino Supplier of the Year * Pascal Gaming won Casino / Slots Developer of the Year - Medium * Gameburger Studios received the small-developer award * BetConstruct AI won both Sportsbook Supplier of the Year and Land-Based Betting & Gaming Product * Sportradar received Marketing & Services Provider of the Year and reclaimed Live Betting Product, a category it previously won in 2024 * Digitain was named Platform Provider of the Year * SOFTSWISS won Aggregator of the Year * Amusnet was named Multi-Channel Supplier of the Year * White Hat Gaming received White Label Supplier of the Year Product and innovation awards. * Stats Perform won the Sports Data Product * Oddin.gg was named Esports Supplier of the Year * Playbook Fusion collected Virtual Sports Supplier of the Year * Soft2Bet won Innovation in Casino Entertainment for the third consecutive year * SPRIBE's Aviator was named Crash Game of the Year, following the company's success in the category in 2025 * Optimove received the Industry Innovation of the Year * Kanggiten won Innovation in Mobile * Xtremepush was named Acquisition & Retention Partner Payments and compliance. * Yaspa won Payment Solution of the Year * OKTO Payments received the Payment Innovation of the Year * Incode was named Fraud & Compliance Solution of the Year * EPIC Global Solutions won the Socially Responsible Initiative of the Year Rising stars. Interplay Tech won Rising Star in Casino, while Megapari received Rising Star in Sports Betting. Among suppliers, Insightplay AI was named Rising Star in Sports Betting Innovation / Software, while TaDa Gaming won Rising Star in Casino Innovation / Software. Leadership and culture. Alea received Employer of the Year - Supplier, while Allwyn Hellas was named Employer of the Year - Operator. The Leader of the Year awards went to Vladimir Dokov, CEO of EGT Digital, and Alina Mihaela Popa, CCO of ICONIC21. David Natroshvili received the Nico Jansen Vision to Reality Award. The ceremony concluded the final day of SBC Summit 2026, which brought together the international betting and gaming community for three days of networking, business discussions and education in Lisbon. Last update: 4 October 2026, 10:26 pm The AGBrief Editorial Team is a global group of contributors connected to Asia Gaming Brief, actively sourcing news to ensure our readers receive reliable and accurate coverage.
Winners announced for SBC Awards 2026. Published on: October 2, 2026 | Last updated: October 2, 2026, 11:45 AM Kaizen Gaming, Pragmatic Play, Sportradar and BetConstruct AI were the standout winners at the SBC Awards 2026, each securing two awards at this year's ceremony at the MEO Arena in Lisbon. Held on Thursday, 1 October, the final day of SBC Summit, the ceremony marked the 13th edition of the awards, recognising the achievements of operators, suppliers and individuals across the global betting and gaming industry. Dutch legend and superstar Edgar Davids joined broadcaster Kirsty Gallacher to host the evening, celebrating excellence across 39 award categories, spanning company leadership, player protection, payments and product innovation. Rasmus Sojmark, Founder and CEO of SBC, said: "One of my favourite parts of these awards is seeing the teams behind the achievements get their moment on stage. We know how much work goes into building a successful business or bringing a new product to market, and tonight was an opportunity to celebrate that together. Congratulations to all of our winners and finalists." It was another successful evening for Kaizen Gaming, retaining both Operator of the Year - Large and the title of Sportsbook Operator of the Year. Betsson Group also retained its Casino Operator of the Year crown. Elsewhere in the operator categories, Coolbet was named Operator of the Year - Medium, while Vegas Legends won Operator of the Year - Small. Novibet retained Innovation in Casino & Gaming Entertainment, while 1xBET successfully defended its Marketing Campaign of the Year title. On the supplier side, Pragmatic Play secured Casino / Slots Developer of the Year - Large for a third successive year and added Live Casino Supplier to its honours. Pascal Gaming won the medium developer category, while Gameburger Studios claimed the small category. BetConstruct AI also celebrated a double success, winning Sportsbook Supplier of the Year and Land-Based Betting & Gaming Product. Meanwhile, Sportradar collected Marketing & Services Provider of the Year and reclaimed Live Betting Product, an award the brand previously won in 2024. Digitain was named Platform Provider of the Year, SOFTSWISS secured Aggregator of the Year, and Amusnet collected Multi-Channel Supplier. White Hat Gaming picked up the title for White Label Supplier of the Year. Stats Perform was awarded Sports Data Product, while Oddin.gg secured Esports Supplier of the Year, and Playbook Fusion collected Virtual Sports Supplier. Soft2Bet secured Innovation in Casino Entertainment for a third consecutive year, while SPRIBE's Aviator won Crash Game of the Year, following SPRIBE's success in the category in 2025. Optimove secured the award for Industry Innovation of the Year, while Kanggiten collected Innovation in Mobile. Xtremepush was named Acquisition & Retention Partner. In the payments categories, Yaspa was named Payment Solution of the Year, while OKTO Payments collected Payment Innovation of the Year. Incode secured Fraud & Compliance Solution of the Year, and EPIC Global Solutions was recognised for Socially Responsible Initiative of the Year. The Rising Star categories recognised emerging businesses across both operators and suppliers. Interplay tech and Megapari won Rising Star in Casino and Rising Star in Sports Betting, respectively. On the supplier side, Insightplay AI secured Rising Star in Sports Betting Innovation / Software, while TaDa Gaming collected Rising Star in Casino Innovation / Software. The evening also celebrated leadership and workplace culture. Alea was named Employer of the Year - Supplier, while Allwyn Hellas secured Employer of the Year - Operator. The Leader of the Year honours went to Vladimir Dokov (CEO, EGT Digital) and Alina Mihaela Popa (CCO, ICONIC21), while David Natroshvili received the Nico Jansen Vision to Reality Award. The awards ceremony concluded the final day of SBC Summit 2026, rounding off three days of networking, business discussions and education for the international betting and gaming community in Lisbon.
Premier Padel builds official betting ecosystem with Sportradar integrity deal. Sportradar will provide betting monitoring and integrity services across Premier Padel competitions, using its UFDS AI to identify potentially suspicious betting patterns. September 30, 2026 Premier Padel and the International Padel Federation (FIP) have appointed Sportradar as their official betting integrity partner, strengthening the sport's governance framework as professional padel moves towards an official betting data ecosystem from the 2027 season. Under the partnership, Sportradar will provide betting monitoring and integrity services across Premier Padel competitions, using its Universal Fraud Detection System (UFDS) AI to identify potentially suspicious betting patterns. The agreement will also cover integrity education and prevention initiatives for players, officials and other stakeholders. The appointment comes shortly after Premier Padel selected iGame Media as its exclusive official partner for betting data, betting technology and live-streaming distribution. The agreement covers the men's and women's Qatar Airways Premier Padel Tour, representing more than 2,400 matches annually from 2027. As part of the new ecosystem, official in-venue umpire data will underpin pre-match and in-play betting markets, while iGame Media will provide the technology and distribution infrastructure connecting the sport with sportsbooks and betting operators. Its offering also includes ultra-low-latency live streaming and live scoreboards designed to support in-play betting. Luigi Carraro, President of the International Padel Federation, said, "Integrity is fundamental to the future of padel and to everything we are building together as an international sporting community. FIP is investing significantly in this area - from adopting the Olympic Movement Code on the Prevention of the Manipulation of Competitions, to our collaboration with the IOC, education programmes for players, coaches, officials and National Federations, and the development of stronger reporting and safeguarding mechanisms. "As our professional competitions grow, it is important that we have visibility and oversight of the way official sporting data is used. This partnership with Sportradar therefore sits within a much broader programme of work to ensure padel continues to develop responsibly, transparently and with the highest possible standards of sporting integrity." Andreas Krannich, Executive Vice President, Integrity Services at Sportradar, added, "We are proud to partner with Premier Padel and FIP, and support the protection of their competitions through our market-leading UFDS AI and Integrity Education. By combining advanced technology, extensive betting-market visibility and specialist integrity expertise, we will help identify potential risks at the earliest opportunity and strengthen the integrity framework around the sport worldwide." The development gives Premier Padel and FIP greater control over the collection, distribution and use of official match data within regulated betting markets, while establishing a dedicated integrity layer around the expanding betting activity. The initiative forms part of FIP's broader integrity framework, which includes adoption of the Olympic Movement Code on the Prevention of the Manipulation of Competitions and collaboration with the IOC. FIP also operates an anti-doping programme with the International Testing Agency. The agreements underline the growing commercial sophistication of professional padel, with betting data emerging as a distinct rights category alongside media, sponsorship and digital opportunities as the sport continues its international expansion.
Be like mike! Jordan mindset leads Sportradar & DraftKings' audience evolution. Published on: September 29, 2026 | Last updated: September 29, 2026, 4:31 PM Buzz words are nice, but the stakes are stacking up for sports, wagering and technology leaders as to who will dominate and commercialise future audiences. "Nothing is linear anymore. We must expect that sports live in a mixed environment. But there is now an opportunity to commercialise every element, data point, broadcast, bet and now merchandise as an experience". "We are now developing technologies for a high-speed sector, that is being powered by AI" says Sportradar AG CEO Carsten Koerl, welcoming the keynote panel on the MEO stage at SBC Summit Lisbon. Fans are no longer fixed on one point or engagement and move between live sport, data, social media and betting, their experiences is fractured, but their lies the opportunity. "We all kind of wish we were Michael. We wish we were out there winning championships," reflects DraftKings CEO Jason Robins, on his experience of following Michael Jordan as an athlete and now as a sports business magnet. Jordan's relentlessness to "dominate all arenas" inspires Robins to oversee the development of DraftKings' all-in-one Super App, as the principal technology project of the NASDAQ technology group. "The idea of the Super App was we're going to take all these different products that we have, which a lot of which were living in different apps before, and bring them all into one single app," Robins says. A packed MEO stage is at Jordan's whim, and he speaks about why his relationships with DraftKings and Sportradar feel authentic to him. Jordan knows the weight his name brings to the companies he has invested in, their markets and audiences, but authenticity is key and a discipline that won't be compromised. He applies the same thinking to his recent investment in NASCAR, an interest rooted in going to races with his family. Jordan now sees the opportunity for NASCAR to reach audiences beyond its traditional base, with Sportradar and DraftKings. The conversation returns to trust as Jordan acknowledges that today's fans can "follow every statistic, every movement and every betting market", but Jordan says he would have approached the game as he always did: "I just play the game. I can't worry about what people are betting on. I can't worry about what the stats are." Basketball's greatest showman now trusts Robins and Koerl as two individuals who are obsessed with being at the forefront of the next evolution of sports and wagering, whilst understanding the pressure on both to provide safe environments for fans. For Jordan, the only outcome he could control was what he did on the basketball court. For Koerl and Robins, the challenge is what happens around it: giving fans more ways to follow, understand and take part in the game.