S

SimplePractice

HIPAA-compliant EHR and practice management

Vice President of Product - Practice Management

Full-Time
$260k - $330k/yr+ Annual bonus + Commission
Expert
United States
Remote
ProductProduct Management

About the job

Requirements
  • 12+ years of product management experience, including at least 5 years leading high-performing product teams at scale.
  • Demonstrated success owning a broad, complex product domain, ideally at the intersection of workflow, data, and platform.
  • Experience driving product-led growth into new customer segments, including close collaboration with Sales and Marketing in a B2B environment.
  • Ability to think systemically, balancing long-term vision with near-term execution.
  • Ability to communicate effectively with executives, cross-functional partners, and the team.
  • Proven track record of hiring, developing, and retaining product talent.
  • Ability to establish high standards for craft, customer impact, and operational excellence across a team.
Responsibilities
  • Define and own the multi-year product vision and roadmap for the Practice Management domain, aligned with platform strategy and growth objectives.
  • Translate customer understanding across solo practitioners, group practice owners, and administrators into product strategy.
  • Partner with Marketing and Sales to identify and capture new customer segments, including larger and more complex group practice organizations.
  • Champion the evolution toward intelligent, automated practice operations that reduce clinicians' administrative work.
  • Lead, mentor, and grow a team of product managers.
  • Establish a high-performance culture with clear standards for product craft, strategic thinking, and customer empathy.
  • Recruit and retain product talent as the domain scales.
  • Partner with Engineering, Design, Data, and Clinical Strategy to deliver product experiences.
  • Work with Sales and Marketing to bring new capabilities to market, particularly for upmarket expansion.
  • Collaborate with the Product Leadership Team to ensure coherent platform-level outcomes.
  • Build relationships with external integration partners to deepen and expand the practice management ecosystem.
  • Define and track adoption, engagement, retention impact, and revenue contribution metrics for the domain.
  • Communicate strategy, progress, and tradeoffs to executive leadership and key stakeholders.
  • Manage a broad portfolio through prioritization and disciplined execution.
Desired Qualifications
  • Background in healthcare, health technology, or vertical software as a service serving professional service or regulated industries is strongly preferred.

About the company

S

SimplePractice

View
cbWebsite

SimplePractice provides HIPAA-compliant electronic health records and practice management software for therapists and behavioral health professionals. The subscription platform handles scheduling, documentation, and billing, with prices starting at $59 per clinician per month. Optional add-ons include Telehealth, Wiley Planners, Monarch, and an insurance claims feature that autopopulates and batches claims (10 included). The goal is to help clinicians run their practice efficiently, improve patient care, and maintain regulatory compliance.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

Santa Monica, California

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • Care Aide launched June 17, 2026, reducing admin burden and expanding monetizable AI add-ons.
  • Uprise Health partnership on March 31, 2026 opens SimpleConnect to millions of employer-benefit members.
  • Hiring stayed active in 2026, including RCM leadership, signaling continued investment in payments automation.

What critics are saying

  • June 2026 transcript-retention defaults triggered privacy backlash; regulators can weaponize behavioral-health trust fast.
  • Psychiatry remains fragmented: ePrescribe, PDMP, and AI documentation stay separate add-ons, weakening prescriber adoption.
  • TherapyNotes, Valant, and Tebra attack pricing and psychiatry depth; enterprise defections can accelerate by 2027.

What makes SimplePractice unique

  • SimplePractice serves 250,000+ behavioral health practitioners with therapy-native scheduling, billing, notes, and telehealth.
  • Its 2026 Care Aide embeds AI into documentation, treatment planning, intake, and client summaries.
  • SimplePractice handled 125 million appointments in 2025, giving it unmatched behavioral-health workflow data.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Mental Health Support
  • Paid Parental Leave
  • Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

14%

2 year growth

14%
Augustun
Jul 24th, 2026
Augustun + SimplePractice integration: Ambient AI scribe for therapists & Behavioral health.

Augustun + SimplePractice integration: Ambient AI scribe for therapists & Behavioral health. Dr. Medeline Yost Chief Medical Officer, Augustun Published July 24, 2026 Updated July 24, 2026 SimplePractice is a leading platform for therapists, counselors, and small behavioral health practices. Scheduling, billing, and clinical notes live in one place - but session documentation still often spills into evenings: progress notes, treatment plans, and narratives written from memory after a full caseload. Augustun's SimplePractice integration closes that gap. Ambient AI listens during the session, drafts DAP, BIRP, SOAP, and custom mental-health note formats, suggests relevant codes with rationale when applicable, and pushes finished documentation into SimplePractice with one click via a lightweight browser extension. This guide covers how the Augustun + SimplePractice workflow works, who it is built for, and how behavioral health clinicians go live without changing the platform they already trust. What is SimplePractice? SimplePractice is a practice management and EHR platform built for behavioral health and wellness professionals. Solo therapists, group practices, and counseling clinics use it for scheduling, telehealth, billing, and clinical documentation. Therapy documentation is different from primary-care SOAP notes. Clinicians need progress notes that capture interventions, client response, risk, and plan - often in DAP or BIRP format - while staying present with the client. An AI scribe that only dumps a transcript outside SimplePractice still leaves reformatting and charting to unpaid evening time. Built for therapy and counseling workflows Augustun does not ask you to leave SimplePractice. It runs alongside the web session you already use, then writes completed session notes back into the client chart after you review them. How Augustun integrates with SimplePractice. The Augustun + SimplePractice integration uses a browser extension. Install it, open SimplePractice as usual, and push reviewed notes into the chart. * 1Install in SimplePractice. Add the Augustun browser extension, sign in, and open your SimplePractice session. * 2Record the session. Capture in-person or telehealth sessions in the background (with appropriate consent). Audio is processed and discarded; recordings are never stored. * 3One-click push to SimplePractice. After you review the draft, the completed note lands in the right SimplePractice fields. Most clinicians are live in under 10 minutes. No IT project. No second documentation inbox. What you get with Augustun inside SimplePractice. | Capability | In the SimplePractice chart | | AI scribe for SimplePractice | Listens to the session and drafts DAP, BIRP, SOAP, or custom therapy notes. | | Mental-health note formats | Adapts to progress notes, treatment-plan language, and clinician style over time. | | Coding support when needed | ICD-10 and CPT suggestions with rationale for clinicians who bill insurance. | | HIPAA & GDPR compliant | Recording processed and discarded. PHI never leaves your account boundary and is never used to train models. | Who benefits most from Augustun + SimplePractice. * Solo therapists and counselors finishing notes after a full caseload * Group behavioral health practices standardizing note quality in SimplePractice * Clinicians using DAP or BIRP who want ambient drafts that match therapy formats - see BIRP notes for mental health * Hybrid in-person and telehealth caseloads where notes must land in the same SimplePractice chart * Psychiatry-adjacent and medication management workflows that need structured notes - see psychiatry notes A typical session: from conversation to SimplePractice chart. * 1Open the client chart in SimplePractice and start ambient capture after obtaining appropriate consent. * 2Conduct the session naturally - interventions, client response, risk assessment, and plan. * 3Review the AI-drafted DAP, BIRP, SOAP, or custom progress note while the session is still fresh. * 4Edit anything that needs clinical judgment: risk language, diagnosis wording, or follow-up timing. * 5One-click push into SimplePractice. Move to the next client without unpaid evening charting. Clinician remains in control Every note is reviewed and signed by the clinician before it becomes part of the record. Augustun drafts; you decide what enters SimplePractice. Augustun vs copy-paste scribes for SimplePractice users. | Question | Augustun + SimplePractice | Generic AI scribe | | Where does the note land? One-click push into SimplePractice chart fields | Often a separate draft requiring copy-paste | | Therapy note formats | DAP, BIRP, SOAP, and custom mental-health templates | Often one generic medical SOAP shape | | Setup friction | Browser extension; live in minutes | May require manual transfer every session | | Privacy posture | HIPAA + GDPR; recordings not stored; never used for training | Varies; confirm storage and training policies carefully | Security and compliance for behavioral health. Behavioral health documentation is sensitive. Augustun is HIPAA and GDPR compliant. Session recordings are processed and discarded. They are not stored and not reused to train AI models. PHI stays inside your account boundary. * No recording library living outside SimplePractice * No training on client conversations * Browser-extension delivery where clinicians already authenticate * Same compliance posture for in-office and telehealth sessions Getting started with Augustun on SimplePractice. * 1Review the Augustun + SimplePractice integration page. * 2Compare plans on /pricing (free trial available for first sessions). * 3Book a demo for a behavioral-health workflow walkthrough. * 4Install the extension, run a real session, and measure time from approved draft to charted note. AI-Powered · HIPAA-Ready Try Augustun inside SimplePractice. Ambient DAP, BIRP, and SOAP notes with one-click write-back for SimplePractice clinicians. [See the SimplePractice integration](/integrations/simplepractice), browse [400+ EHRs](/integrations), or [start free](/#try). No credit card required. The bottom line. SimplePractice helps therapists run their practice. Augustun helps them finish documentation: ambient capture during the session, therapy-aware drafts, optional coding support, and one-click delivery into SimplePractice - so evenings belong to recovery, not charting. Frequently asked questions. Does Augustun integrate with SimplePractice? Can therapists use Augustun for DAP and BIRP notes in SimplePractice? Do I need IT to connect Augustun to SimplePractice? Are session recordings stored when using Augustun with SimplePractice? Does Augustun work with SimplePractice telehealth sessions? Does the clinician still review notes before they enter SimplePractice? Related reading. AI-Powered · HIPAA-Ready Spend more time with patients, not paperwork. Augustun transforms ambient speech into accurate notes - finished before your next session. No credit card required. Dr. Medeline Yost. Chief Medical Officer, Augustun Dr. Medeline Yost is an Internal Medicine physician and an emerging leader in clinical innovation. As Chief Medical Officer at Augustun, she helps shape AI-powered tools that streamline clinical documentation and support physicians in delivering higher-quality care. Her professional interests include medical education, workflow redesign, and the responsible use of AI in healthcare - building systems that let clinicians spend more time with patients and less on administrative tasks.

Read Magazine
Jun 19th, 2026
Read Magazine's Weekly Roundup: Amkor Technology, taiwan Semiconductor Manufacturing Company, LeanDNA, Daher, netactuate, SimplePractice, tigo energy, TriLink more!

Read Magazine's Weekly Roundup: Amkor Technology, taiwan Semiconductor Manufacturing Company, LeanDNA, Daher, netactuate, SimplePractice, tigo energy, TriLink more! June 19, 2026 Here is Read Magazine's Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news. In Automotive news this week... Commercialized driverless cars have now come to a crucial structural inflection point. In the last ten years, the competition for supremacy among autonomous cars has been viewed mainly as a problem in software and testing. In BFSI news this week... Computomic, the leading global Databricks delivery partner, announced a strategic growth investment from Washington Harbour Partners LP, a mission-first defense tech accelerator and force multiplier for U.S. and allied defense companies, during the Databricks Data + AI Summit. Discover more In Biotechnology news this week... TriLink, part of Maravai LifeSciences(R) announced the opening of its GMP enzyme manufacturing facility in Jupiter, Florida, designed to help RNA therapeutic developers simplify sourcing and scale production more efficiently. The significance of this kind of shift was underlined by the most recent contract award to Amentum by the U.S. General Services Administration (GSA). Based on the terms of a new 60-month firm-fixed-price contract, Amentum will offer modernized and AI-enabled supply chain and logistics support to the Pentagon and other federal agencies with operations in Japan under the U.S. Indo-Pacific Command (INDOPACOM) area of responsibility. This contract demonstrates the increasing importance of intelligent logistics systems in fortifying military readiness and the resilience of supply chains. Tigo Energy, Inc.a prominent global provider of intelligent solar and energy solutions, has announced that its new GO Battery is officially shipping to customers across the European market. Discover more In Healthcare news this week... SimplePractice, the industry-leading practice management and electronic health record (EHR) platform serving more than 250,000 practitioners, has officially launched Care Aide, an advanced, AI-powered clinical workflow assistant designed to systematically reduce the administrative friction modern therapists face. NetActuate, a global provider of edge infrastructure and Anycast network solutions across 45+ markets worldwide, announced a major expansion of its Networking platform. LeanDNA, a leading supply planning and inventory optimization software provider for discrete manufacturers, revealed that Daher has chosen to increase its use of the LeanDNA APEX platform to help in the standardization and optimization of supply chain operations of the manufacturing network worldwide. Taiwan Semiconductor Manufacturing Company (TSMC) and Amkor Technology have revealed a 10-year contract to boost advanced semiconductor packaging capability in Arizona. Article of the week... Warehouse automation is sort of the use of software, robotics, sensors, and other linked systems to automate how goods sit inside a facility, get traced, moved around, picked up, packed up, and shipped out, literally all day in a warehouse. Discover more

Business Wire
Jun 17th, 2026
SimplePractice launches AI Care Aide to cut admin burden for mental health practitioners

SimplePractice, a platform serving over 250,000 mental health practitioners, has launched Care Aide, an AI-powered clinical workflow assistant designed to reduce administrative burden. The tool was developed with input from more than 1,000 practitioners. Care Aide builds on SimplePractice's HIPAA-compliant Note Taker and introduces features including Session Sidekick for telehealth session flow, Treatment Planner, Intake Summaries, and Client Summaries. The tools aim to streamline session preparation, documentation and treatment planning whilst keeping clinicians in control of care decisions. The launch follows SimplePractice's 2025 Annual State of Private Practice Report, which identified administrative burden as a key challenge despite high overall clinician satisfaction. All AI tools are HIPAA compliant and HITRUST certified. Care Aide is available as an add-on to all subscription plans.

Techraisal
May 16th, 2026
Valant.io vs SimplePractice: which is better for therapists in 2026?

Valant.io vs SimplePractice: which is better for therapists in 2026? Table of content. Aggregate scores across 2026 reviews from G2, Capterra, Software Advice, EHR Source, and Cortexa. Decision flowchart by practice type. One question separates the two platforms more than any other: does the practice prescribe medications? If yes, Valant.io is the answer. If no, SimplePractice is the answer. The flowchart below covers roughly 80 percent of practice scenarios in a single decision. The decision flowchart covers most scenarios. Special cases (10+ clinician groups, MIPS reporting) are addressed in later sections. Platform profiles and quick specs. Both platforms market themselves as behavioral health EHRs, but they target different buyers. Valant was built for psychiatry-led practices. SimplePractice was built for therapists running their own businesses. That difference shapes every part of each product. Valant in one paragraph Cloud-based EHR designed for behavioral health practices with prescribers as the primary user. Strengths include integrated PDMP lookups, EPCS for controlled substances, 100-plus clinical templates (CBT, DBT, MFT, TMS), 80-plus built-in outcome measures, ONC certification, and recently-added AI Notes Assist. Weaknesses include a dated UI, 12-month contract requirement, opaque pricing, and over-engineering for pure talk therapy. SimplePractice in one paragraph Cloud-based practice management and EHR purpose-built for solo and small-group therapists. Serves 225,000-plus practitioners. Strengths include consumer-grade UI, the best mobile app in the category, transparent month-to-month pricing starting at $29 per month, included Monarch therapist directory for referrals, and a 30-day free trial. Weaknesses include no ONC certification (so no MIPS Promoting Interoperability participation), e-prescribing as a paid add-on, and reporting that stays shallow for high-volume insurance practices. Four battles: price, UX, docs, rx. Most platform comparisons drown the reader in feature checklists. The honest comparison is simpler: four battles, two wins each. Each battle below names a winner and explains why. Battle 1: Price SimplePractice wins on price by a wide margin for solo and small therapy practices. The Starter plan at $29 per month covers basic scheduling, documentation, telehealth, and client portal. The Essential plan at $59 per month adds insurance billing, custom forms, and the Monarch therapist directory. The Plus plan at $99 per month adds custom branding and multi-location support. Valant does not publish pricing. Based on aggregated 2026 user reports, smaller practices typically pay $135 to $150 per provider per month, with larger practices paying $200 to $300 per provider per month. The lack of published pricing is itself friction for buyers comparing options. Estimated monthly cost by practice size. The gap is dramatic for solo and small practices. Battle 2: Usability SimplePractice wins on usability decisively. The interface was designed with the same UX sensibility as a modern fintech or productivity app, not traditional health IT software. Most therapists report being operational within a day of signup without formal training. The mobile apps are widely considered the best in the behavioral health EHR category. Valant's interface is functional but dated. Multiple reviewers on Capterra and Software Advice consistently note slower performance, complex navigation, and an aesthetic that has not kept pace with consumer software. Onboarding typically involves a configuration consultant and a multi-week setup period. Capability radar across six therapist priorities. SimplePractice leads on usability, mobile, and growth tools. Battle 3: documentation depth. Valant wins on clinical documentation depth. The platform includes 100-plus templates for evidence-based therapies including CBT, DBT, MFT, and TMS, built in collaboration with clinical advisors. 80-plus outcome measures (PHQ-9, GAD-7, and others) auto-score and graph longitudinally. The AI Notes Assist feature, added in 2025-2026, generates narrative notes during patient encounters. SimplePractice supports DAP, SOAP, and customizable note templates plus treatment plans and diagnosis coding. The structure is competent for most therapists but lacks the specialty depth Valant offers. AI documentation is available through the AI Note Taker add-on at $35 per month per clinician. Battle 4: prescribing. Valant wins on prescribing. The platform was built with prescribers as the primary user persona. Integrated PDMP lookups eliminate the friction of separate state portal logins. EPCS for controlled substances is built in. Medication management, dosing history, and refill workflows are first-class features. SimplePractice offers e-prescribing as an add-on at $49 per month per clinician plus an $89 one-time setup fee. The functionality is competent but does not match Valant's integrated workflow. For practices with multiple prescribers, the add-on math adds up quickly. Scorecards by practice scenario. The four battles above are theoretical. What matters is how the scoring plays out for a specific practice type. The scorecards below show the verdict for six common practice scenarios. Scenario-by-scenario winner across ten common practice configurations. SimplePractice wins six; Valant wins four; none are ties. Real reviews from G2 and Capterra. Aggregated review scores tell part of the story. The verbatim feedback from real users tells the rest. The four reviews below are pulled from independent platforms (G2, Capterra, Software Advice) and represent the patterns most commonly observed across hundreds of reviews. Final pick by practice type. After every battle, scorecard, and reviewer quote, the verdict comes down to two paths. The cards below summarize the decision in the simplest possible form. The shortest version: therapists pick SimplePractice. Prescribers pick Valant. Mixed practices pick Valant. Large groups pick Valant. Everyone else picks SimplePractice. Post comment. Be the first to post a comment!

Business Wire
Mar 31st, 2026
SimplePractice partners with Uprise Health to streamline mental health care access via SimpleConnect

SimplePractice, a platform serving over 250,000 independent behavioural health practitioners, has partnered with Employee Assistance Program provider Uprise Health to improve mental health care access. The collaboration centres on SimpleConnect, SimplePractice's enterprise connectivity solution that enables direct-to-calendar booking for Uprise Health's millions of covered members. The integration uses a matching engine considering clinical, logistical and preference-based attributes to connect members with practitioners in Uprise Health's curated network who use SimplePractice. SimplePractice facilitated over 125 million appointments in 2025. The partnership addresses rising workplace mental health concerns, with half of US employees reporting moderate to severe burnout, depression or anxiety. The solution aims to transform employer-sponsored mental health benefits into immediate, accessible care whilst helping practitioners build sustainable practices.