About the Role

As a Senior Account Based Marketing (ABM) Manager, you will play a critical role in the Envoy marketing team, owning a pipeline number for our Enterprise business. You will identify and nurture target accounts to in-market stages and create the conversion starters required to initiate sales conversations. You will exercise both the creative and analytical parts of your brain to craft the Enterprise Marketing strategy, executing this through 1:few and 1:1 account based campaigns and sales plays, while continually measuring the revenue impact. This role is perfect for a self-starter with strong communication and organizational skills, and a passion for owning and driving pipeline.

This is a hybrid position that requires at least 3 days a week (Tuesday - Thursday) in our San Francisco HQ.

You will

• Lead the development, execution, and stakeholder buy-in of comprehensive account-based marketing (ABM) strategies that will drive your owned Enterprise pipeline goal 

• Develop and execute targeted integrated Enterprise multi-threaded marketing campaigns and plays across online, offline, and sales channels

• Identify, prioritize, and engage target accounts in collaboration with sales teams to drive impactful campaigns and plays that achieve revenue goals and support Envoy  growth
• Utilize analytics tools to forecast, measure, analyze, and optimize the effectiveness of ABM strategy, initiatives, and programs, ensuring maximum impact and ROI
• Stay at the forefront of market trends, customer insights, and deal drivers to continually inform your ABM Enterprise strategies
• Learn and develop a strong understanding of our markets, business, and personas through partnership with your marketing, operations, and sales peers
• Parnter closely with sales and business development teams to ensure alignment and understanding of your strategy, campaigns, and motions to ensure success
• Manage project timelines, resources, and budgets efficiently, ensuring high-quality deliverables and effective use of resources

You have  

• BA/BS degree in marketing, business, or a related field
• 5-8 years of building and executing successful B2B Enterprise level pipeline creation strategies with 3 years of those focused around Account Based Marketing (ABM / ABX) experience
• Demonstrated success in developing ABM strategies for Enterprise segments with long sales cycles, multiple use cases, and complex buyer groups; executing high-performing integrated marketing campaigns across online and offline channels; and a proven track record of driving growth
• Strong analytical skills, with experience in using data from Salesforce and ABM platforms to inform account selection, strategies,  and higher conversion opportunties
• Exceptional communication skills, able to articulate ideas, concepts, business performance, and marketing impact clearly to stakeholders at all levels
• A strategic and creative thinker, capable of developing innovative strategies and campaigns that drive scalable and predictable pipeline 
• Experience in managing budgets and resources, with a focus on delivering ROI
• Track record in use of Salesforce, ABX platforms such as Demandbase or 6sense, and marketing automation platforms such as Marketo to build the reports and dashboards you need to gain account based insights
• Excellent project management skills, capable of managing multiple projects and stakeholders simultaneously

You are

• A creative thinker and exceptional writer with the ability to convey complex ideas effectively and craft compelling messaging and content
• Skilled in cross-functional collaboration, working with leaders to communicate strategies, drive action, gather insights, and gain alignment on business objectives
• Self-motivated, detail-oriented, and capable of managing multiple projects independently
• Comfortable and energized operating in a fast-moving organization
• Eager to quickly learn and build expertise around our business, target markets, personas, buyer journeys, and key differentiators
• Enthusiastic about our product and working with Enterprise-sized businesses
• Passionate about working with AEs and BDRs to build and deliver plays to make their outreach more effective and scalable
• Intellectually curious and ambitious

You’ll get

Compensation description 

Envoy’s compensation package includes market competitive salary, equity for all full time roles, and great benefits. If you are located in San Francisco Bay Area, our expected cash compensation for this role is $129,000-$152,000 (Annually).Final offers may vary within the range provided based on experience, expertise, and other factors.

If you have any questions related to compensation, please contact Recruiting after you apply.

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