Brand President

About Purpose Brands:
Purpose Brands, LLC is dedicated to making personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security.

The Bar Method is a premium boutique fitness concept with strong fundamentals - a proven but under-scaled brand with 25 years of heritage and more than 70 studios today, creating a compelling opportunity to re-accelerate development and reshape the footprint. It also benefits from a recurring, sticky membership model with strong retention and consistent same-store sales growth over multiple years, supporting a high-quality revenue base relative to more transactional fitness concepts.

As part of Purpose Brands, the largest health and wellness platform in the world, The Bar Method also gains access to franchise infrastructure, sophisticated marketing engines, and international expansion capabilities not typically available to a brand of its size. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million+ members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is well positioned for rapid expansion and to capture a strong share of the global wellness industry.

Role Overview:
The Brand President is the senior executive responsible for the strategy, performance, and growth of The Bar Method. This leader oversees franchise operations, education and technique, marketing, customer experience, digital offerings, and business development to strengthen brand performance and franchisee success across the system. Working closely with enterprise partners, franchise owners, and shared services teams, the Brand President will shape the next phase of growth while protecting the premium experience, quality standards, and brand positioning that define The Bar Method. This is an outstanding opportunity for a proven, growth-oriented executive who brings strong franchise or multi-unit leadership experience, commercial acumen, and the ability to lead through scale and change.

Key Responsibilities:

• Set the strategic direction for the brand
  Lead the long-term vision, growth strategy, and annual business plan for The Bar Method, translating enterprise priorities into clear actions that strengthen brand performance, franchisee outcomes, and market relevance.

• Drive organizational alignment and performance
  Lead the brand organization with clarity and accountability. Oversee planning, budgeting, forecasting, and performance management, using metrics and operating rhythms to track results and accelerate execution.

• Lead franchise operations and field support
  Improve system-wide performance, studio-level profitability, and franchisee engagement by overseeing field operations, standards, new studio openings, and ongoing business support.

• Champion education, training, and technique
  Oversee onboarding, instructor development, certification, and continuing education while ensuring a consistent, high-quality brand experience across all studios.

• Grow the brand and customer experience
  Guide brand marketing, member acquisition, retention, and customer experience strategies across studio and digital touchpoints, including online offerings, to deepen loyalty and expand the brand’s reach.

• Own business performance
  Lead the brand with full accountability for performance, including P&L management, budget planning, forecasting, resource allocation, and data-driven decision making to improve growth and profitability.

• Partner across the enterprise
  Work closely with cross-functional leaders in marketing, finance, legal, human resources, technology, compliance, and development to deliver business goals and support franchisee success.

Profile: Strong executive presence and the ability to lead with both strategic perspective and operational discipline. Deep understanding of franchise or multi-unit business models and customer-facing service environments. Proven financial acumen, including experience managing budgets, forecasts, and P&L performance. A track record of scaling businesses, leading change, and improving results through clear priorities and accountability. Strong relationship-building and influencing skills, with the ability to work effectively with franchise owners, executive stakeholders, and cross-functional partners. A data-driven, action-oriented leadership style and a passion for brand stewardship, team development, and customer experience.

Qualifications:

• 12–15+ years of progressive executive leadership experience in franchise, fitness, retail, hospitality, consumer services, or other multi-unit operating environments.
• Demonstrated success leading large-scale business operations with full P&L responsibility and consistently delivering growth, profitability, and operational performance.
• Experience developing and executing strategic plans, leading organizational change, and building high-performing teams.
• Strong background in operations management, business planning, forecasting, and cross-functional leadership.
• Franchise leadership experience is strongly preferred.
• Experience in fitness, wellness, boutique fitness, membership-based, or premium service brands is highly desirable.
• Bachelor’s degree required; MBA or other advanced business degree preferred.

Salary Range: $200k - $275k Base Salary + Bonus

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.