EXL

Analyzes business data and runs outsourced operations

Marketing Analytics & Reporting Consultant

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeGurugram, Haryana, IndiaNo salary listedIn-person

About the Job

Requirements

Marketing analytics and banking-domain expertise.
Power BI proficiency for dashboarding and visualization is mandatory.
SQL and Python proficiency for data extraction and advanced analytics are required.

Responsibilities

Support tactical and strategic analytics initiatives for US-based banks in marketing, product, and financial domains.
Evaluate the effectiveness of current policies and strategies, and recommend business-strategy changes to improve performance by increasing revenue, reducing expenses, and enhancing customer experience.
Apply a good understanding of card profit-and-loss components to sizing, recommendations, post-implementation tracking, and fine-tuning.
Lead development of new rules and strategies by leveraging existing data, managing campaign, monthly, and ad hoc dashboards, analyzing trends, and performing ad hoc analysis.
Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience.
Present analyses to technical and non-technical groups.
Manage assigned projects in a timely manner, ensuring accuracy and delivery of required outputs.
Develop and maintain effective working relationships with colleagues in other areas of marketing.
Manage projects independently while mentoring junior team members.

Desired Qualifications

Alteryx experience for workflow automation and extract, transform, and load processes is good to have.

Marketing Analytics & Reporting Consultant – Banking Domain

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

Key Skills (Required):

Marketing Analytics & Banking domain expertise
Power BI (mandatory) – dashboarding & visualization
SQL & Python (must-have) – data extraction & advanced analytics
Alteryx (good to have) – workflow automation & ETL

Graduation

Marketing Analytics & Banking domain expertise
Power BI (mandatory) – dashboarding & visualization
SQL & Python (must-have) – data extraction & advanced analytics
Alteryx (good to have) – workflow automation & ETL

What You’ll Do:

Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain.
Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.
Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.
Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
Clearly communicate analysis as presentations to technical & non-technical groups
Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
Develop and maintain effective working relationships with colleagues in other areas of Marketing.
Manage projects independently while mentoring junior team members.

This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.

About the Company

EXL

Analyzes business data and runs outsourced operations

EXL analyzes business data and runs outsourced operations for insurers, healthcare payers, banks, retailers, and other large organizations. Its teams combine industry expertise with data engineering and AI to handle tasks such as claims processing, payment reviews, customer service, and finance within existing technology environments. The company also builds software, including LifePRO, which manages insurance policies, and EXLdata.ai, which connects fragmented data for use in AI systems. Clients pay for consulting projects, ongoing managed services, and software delivered through the cloud. EXL was founded in 1999 and is headquartered in New York City.

Company size: 10,001+
Company stage: IPO
Headquarters: New York City, New York
Founded: 1999

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