Forterro

Pan-European ERP provider for mid-market manufacturers

Principal Product Marketer

Product MarketingUpdated on Nov 13

Full-timeRemote in UKNo salary listedRemote

About the Job

Requirements

Strong commercial and systems thinking.
Ability to translate product usage data into monetisation strategy.
Experience designing pricing, packaging, and upgrade architectures.
Deep understanding of SaaS, cloud, or AI monetisation models.
Strategic positioning and narrative development skills.
Evidence-led decision making with clear commercial accountability.
Ability to influence senior stakeholders across Product, Sales, and Deal Desk.
Comfortable operating across multi-product or federated portfolios.
5–10+ years in Product Marketing or adjacent strategic go-to-market roles.
Proven experience converting usage into paid adoption and expansion.
Demonstrated involvement in pricing and packaging strategy.
Experience working in SaaS, cloud, or AI-enabled product environments.
Track record of operating in multi-product or portfolio-based organisations.

Responsibilities

Define and own the usage-led monetisation strategy for MyForterro.ai.
Establish qualified usage signals that predict paid adoption and expansion.
Design the free-to-paid value architecture, including paywall and upgrade logic.
Develop structured expansion paths from platform access through to AI-enabled offerings.
Define ideal customer profile-led monetisation priorities, identifying segments with the highest expansion potential.
Shape the platform and AI positioning framework across the portfolio.
Partner with Deal Desk to ensure pricing discipline and protect monetisation integrity.
Define packaging logic and tier progression for platform and AI services.
Specify instrumentation requirements to track conversion, expansion, and revenue impact.
Monitor monetisation performance and proactively surface risks to scalability or pricing erosion.
Enable Sales and Partners with clear upgrade narratives and expansion frameworks.

Desired Qualifications

ERP or vertical industrial software experience.
Exposure to tiered, usage-based, or gated monetisation models.
Experience operating in private equity-backed or performance-driven environments.

Forterro is building MyForterro.ai as the central cloud and AI foundation serving customers across a portfolio of specialised industrial software businesses. This is not a standalone product; it is a strategic growth platform designed to unlock cross-portfolio value, scalable services, and AI-enabled capabilities.

The Product Marketer – Platform & AI ensures that MyForterro.ai becomes a commercial engine rather than simply shared infrastructure. The role is responsible for defining how customer usage evolves into paid adoption, structured expansion, and durable revenue growth. It connects platform engagement to monetisation logic, pricing discipline, and clear commercial outcomes.

This position sits at the intersection of platform strategy, AI commercialisation, pricing architecture, and lifecycle growth. It requires someone who can think systemically, operate with commercial rigour, and influence across multiple lines of business.

Key Responsibilities

Define and own the usage-led monetisation strategy for MyForterro.ai
Establish qualified usage signals that predict paid adoption and expansion
Design the free-to-paid value architecture, including paywall and upgrade logic
Develop structured expansion paths from platform access through to AI-enabled offerings
Define ICP-led monetisation priorities, identifying segments with the highest expansion potential
Shape the platform and AI positioning framework across the portfolio
Partner with Deal Desk to ensure pricing discipline and protect monetisation integrity
Define packaging logic and tier progression for platform and AI services
Specify instrumentation requirements to track conversion, expansion, and revenue impact
Monitor monetisation performance and proactively surface risks to scalability or pricing erosion
Enable Sales and Partners with clear upgrade narratives and expansion frameworks

Core Competencies

Strong commercial and systems thinking
Ability to translate product usage data into monetisation strategy
Experience designing pricing, packaging, and upgrade architectures
Deep understanding of SaaS, cloud, or AI monetisation models
Strategic positioning and narrative development skills
Evidence-led decision making with clear commercial accountability
Ability to influence senior stakeholders across Product, Sales, and Deal Desk
Comfortable operating across multi-product or federated portfolios

Required Experience

5–10+ years in Product Marketing or adjacent strategic GTM roles
Proven experience converting usage into paid adoption and expansion
Demonstrated involvement in pricing and packaging strategy
Experience working in SaaS, cloud, or AI-enabled product environments
Track record of operating in multi-product or portfolio-based organisations

Preferred Experience

ERP or vertical industrial software experience
Exposure to tiered, usage-based, or gated monetisation models
Experience operating in private equity-backed or performance-driven environments

Why This Role Matters

MyForterro.ai represents a significant growth lever for Forterro. This role ensures that platform engagement translates into predictable paid adoption, scalable expansion, and measurable revenue quality across the portfolio.

About the Company

Forterro

Pan-European ERP provider for mid-market manufacturers

Forterro provides ERP software for industrial mid-market manufacturers across Europe. It grows by owning a portfolio of local and vertical ERP brands, each keeping its identity while benefiting from Forterro’s shared resources and cloud options. Revenue comes from software licenses, subscriptions and maintenance, and the group has expanded with Fortee, a cloud ERP for small manufacturers. Its goal is to help European industrial manufacturers manage operations and supply chains through practical, scalable ERP that combines local expertise with centralized support and ongoing product development.

Company size: 501-1,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $33.6M
Headquarters: London, United Kingdom
Founded: 2012

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