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Full-Time

Performance Manager

Confirmed live in the last 24 hours

Autotrader.ca

Autotrader.ca

1,001-5,000 employees

Digital solutions for used car dealers

Automotive & Transportation

Junior, Mid

Toronto, ON, Canada

Category
Business Research
Business Development
Business & Strategy
Required Skills
Power BI
Sales
Communications
Tableau
Marketing
Customer Service
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Diploma/Bachelor’s degree in business or related field with 2 years of related experience.
  • Proficiency in data analysis tools and software such as Microsoft Excel and PowerPoint is required.
  • Familiarity with data visualization platforms like Tableau, Power BI, and Google Data Studio would be advantageous.
  • Any experience in digital marketing is beneficial.
  • Strong team player with excellent verbal and written communication skills.
  • Effective time management and organizational abilities, prioritizing requests promptly.
  • Exceptional problem-solving and analytical skills, capable of reporting relevant data and linking results to client objectives.
  • Comfortable presenting data and speaking in front of teams.
  • The skill to address challenges or discrepancies in the data and develop solutions to improve data quality or analysis processes.
  • Being thorough and meticulous in collecting and recording data accurately to ensure its integrity and reliability.
  • Must possess technical proficiency.
Responsibilities
  • Take ownership of assigned client accounts and collaborate with the Sales team and customers to optimize client business.
  • Deliver high-quality customer service and product knowledge, regularly reviewing dealer performance and activity.
  • Address client issues promptly, fostering and sustaining customer relationships while gaining a deep understanding of their business and strategies.
  • Monitor and assess account performance to detect trends in customer accounts.
  • Analyze various reports, examine dealer activity to measure outcomes, and provide recommendations to the Sales Team for adjusting sales strategies.
  • Prioritize achieving customer satisfaction, generating revenue within the existing client base, and meeting long-term account objectives.
  • Develop techniques for closely monitoring technical issues experienced by clients, taking immediate action, and crafting reports to track corrective measures.
  • Identify and comprehend gaps in customer performance to educate and optimize customer return on investment.
  • Collaborate with the Sales Team to pinpoint additional opportunities for maintaining client account success.
  • Maintain comprehensive customer records to facilitate proper account administration.
  • Responsible for developing and generating reports and data to efficiently communicate product performance to the Sales and Marketing teams.
  • Collaborate closely with Product Development teams to ensure collaboration and gather customer experience knowledge.

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, encouraging dealers to focus on sales without being overwhelmed by complex tools. The company operates on a subscription-based model, allowing dealers to access various services for a recurring fee, while also generating revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively, backed by strong customer service and educational resources.

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1975

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Simplify's Take

What believers are saying

  • Trader.ca's acquisition of Collateral Management Solutions expands their service offerings, potentially increasing their market share and revenue streams.
  • The company's strong focus on customer support, including resources like videos and webinars, ensures dealers can maximize the platform's benefits, leading to higher customer satisfaction and retention.
  • The potential sale by Thoma Bravo could bring in new investment and strategic direction, further accelerating growth and innovation.

What critics are saying

  • The highly competitive nature of the digital automotive marketplace means Trader.ca must continuously innovate to maintain its edge.
  • Dependence on a subscription-based model could be risky if dealers find more cost-effective alternatives.

What makes Autotrader.ca unique

  • Trader.ca offers a comprehensive suite of digital solutions specifically tailored for car dealers, unlike competitors who may offer more generalized tools.
  • Their subscription-based model ensures a steady revenue stream and allows for continuous platform improvements, setting them apart from competitors relying on one-time sales.
  • The emphasis on simplicity and effectiveness, encapsulated in their motto 'Keep It Simple. Measure What Matters,' makes their platform user-friendly and highly efficient for dealers.