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embecta

Manufactures insulin delivery devices worldwide

Marketing Manager - North LATAM

Marketing Generalist & ManagementUpdated on Nov 15
Full-timeMexico City, CDMX, MexicoNo salary listed

About the Job

Requirements

  • A university degree in Marketing, Business Administration, Commercial Management, or a related field is required.
  • At least 5 years of progressive experience in Marketing, Trade Marketing, Commercial Excellence, or related roles is required.
  • Strong expertise in channel activation, merchandising, promotional execution, shopper and customer programs, and point-of-sale excellence is required, preferably within Healthcare, Medical Devices, Pharmaceuticals, Consumer Health, or FMCG.
  • Demonstrated experience managing share of market, pricing strategy, portfolio decisions, performance KPIs, commercial programs, and cross-functional projects is required.
  • Proven experience supporting or leading new product launches and converting strategy into effective market execution is required.
  • Professional fluency in English and Spanish is required.

Responsibilities

  • Develop and execute integrated marketing and trade marketing plans aligned with Mexico business priorities, brand strategy, customer needs, and commercial objectives.
  • Translate strategy into action, ensuring timely execution, measurable business impact, and clear accountability from planning through implementation.
  • Secure share-of-market performance and operational KPIs against established objectives, identify gaps early, and implement corrective actions.
  • Lead pricing strategy, price architecture, promotional effectiveness, channel programs, and commercialization in partnership with Sales, Finance, Market Access, Supply Chain, Regulatory, Medical/Education, and other relevant functions.
  • Identify new customer, shopper, patient, channel, portfolio, process, partnership, and go-to-market opportunities and convert them into scalable initiatives.
  • Lead new product launches and portfolio initiatives as needed, from insight and business case through readiness, execution, performance tracking, and post-launch optimization.
  • Work from strategic design through hands-on operational execution, adapting to business needs and completing critical deliverables with quality and speed.
  • Influence and align cross-functional teams, constructively challenge existing ways of working, and establish processes, governance, and decision routines to improve execution.
  • Analyze the Mexican market, customers, competitors, channels, pricing, pack architecture, and unmet needs to identify growth opportunities and business risks.
  • Implement marketing, digital, trade marketing, and patient education initiatives, and define measurable pilots, resources, timelines, and success criteria.

Desired Qualifications

  • A postgraduate degree or MBA is preferred.
  • Experience leading merchandisers, promoters, field activation teams, or other operational personnel is preferred.
  • Experience managing agencies, vendors, budgets, timelines, and multiple workstreams is preferred.

About the Company

embecta

Manufactures insulin delivery devices worldwide

Embecta designs, manufactures, and sells insulin delivery devices such as pen needles, insulin syringes, and safety injection devices for diabetes patients around the world. Its products are used to inject insulin and include disposable components like Nano and Ultra-Fine needles, with a tubeless insulin patch pump once pursued but later refocused on core injection devices. The company differentiates itself as a dedicated diabetes injection devices supplier with a global manufacturing footprint and an established distribution network, originating as a BD spin-off. Embecta aims to grow through strategic expansion, including an announced plan to acquire Owen Mumford to broaden into drug-delivery platforms beyond diabetes.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Parsippany-Troy Hills, NJ
Founded
2022

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