Senior Business Development Associate - IT Advisory

Your Journey at Crowe Starts Here:

At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you’re trusted to deliver results and make an impact. We embrace you for who you are, care for your well-being, and nurture your career. Everyone has equitable access to opportunities for career growth and leadership. Over our 80-year history, delivering excellent service through innovation has been a core part of our DNA across our audit, tax, and consulting groups. That’s why we continuously invest in innovative ideas, such as AI-enabled insights and technology-powered solutions, to enhance our services. Join us at Crowe and embark on a career where you can help shape the future of our industry.

Job Description:

About the Role

Help Crowe identify and develop opportunities with middle-market businesses, private equity firms, and their portfolio companies. This person will combine company research, commercial judgment, personalized outreach, and consistent follow-up to create qualified conversations for our advisory teams.

Our services include technology strategy, ERP selection, and oversight, IT due diligence, M&A integration, integration management offices, and data strategy.

Key Responsibilities

Lead Generation & Research

·         Research target companies, PE firms, executives, and existing Crowe relationships to identify relevant opportunities and introduction paths.

·         Monitor acquisitions, carve-outs, executive changes, hiring activity, and technology initiatives for signs that a company may need our services.

·         Source leads through multiple channels, including professional networks, industry databases, LinkedIn Sales Navigator, and CRM, to build a consistent pipeline of relevant prospects.

·         Stay informed about industry developments, emerging technology trends, and competitor activities to identify additional business development opportunities.

Account Research & Mapping

·         Build and maintain accurate target lists, documenting the source, reason for outreach, relevant contacts, and recommended next step.

·         Map target accounts to identify key decision-makers, influencers, organizational structures, and potential entry points for engagement.

Outreach & Lead Qualification

·         Develop tailored email and LinkedIn outreach with practice leaders, using approved tools and workflows.

·         Conduct and support prospect engagement through email and LinkedIn to qualify interest and identify potential opportunities.

·         Develop and manage structured outreach and follow-up cadences to consistently engage prospects and nurture opportunities.

·         Manage campaign follow-up, coordinate meetings, and prepare concise account briefs so our team enters conversations informed.

Reporting

·         Track outreach performance, including engagement rates, response rates, meeting conversions, and pipeline progression.

·         Prepare periodic reports summarizing outreach activities, key results, and actionable insights to help guide business development priorities.

Collaboration & Continuous Improvement

·         Help adapt case studies and materials to the prospect’s industry and situation.

·         Review results with practice leaders, test different approaches, and improve targeting and messaging.

·         Test different outreach messaging, follow-up cadences, and engagement timing to continuously improve response and conversion rates.

Candidate Profile

·         Bachelor's degree in business administration, business management, or a related field.

·         Demonstrated experience in B2B business development, prospect research, sales development, or account-based marketing.

·         Strong written and spoken English, including the ability to write concise, credible outreach to senior executives.

·         Evidence of generating relevant meetings or opportunities through research and personalized outreach.

·         Comfortable using LinkedIn Sales Navigator, CRM systems, company research sources, and contact-enrichment tools.

·         Able to connect a business event or hiring need to a relevant advisory service.

·         Strong analytical and research abilities to identify high-value prospects, evaluate business opportunities, and prioritize outreach effectively.

·         Proficiency in Microsoft Office applications, particularly Excel, PowerPoint, and Word.

·         Organized and persistent, with strong attention to data quality and follow-through.

·         Self-motivated, resourceful, and resilient, with the ability to work independently and stay focused on measurable outcomes.

·         Comfortable using AI to accelerate research and drafting while checking facts and applying judgment.

·         Available for agreed working-hour overlap with the US team.

Experience in professional services, enterprise technology, ERP, or private equity is helpful

We expect the candidate to uphold Crowe’s values of Care, Trust, Courage, and Stewardship. These values define who we are. We expect all of our people to act ethically and with integrity at all times.

Our Benefits:
At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!

How You Can Grow:
We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!

More about Crowe:

Crowe Capability Center – India, operating under the legal entity C3 India Delivery Centre LLP (formerly known as Crowe Horwath IT Services LLP) is a wholly owned subsidiary of Crowe LLP (U.S.A.), a public accounting, consulting and technology firm with offices around the world. Crowe LLP is an independent member firm of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory firms in more than 130 countries around the world.

Crowe does not accept unsolicited candidates, referrals or resumes from any staffing agency, recruiting service, sourcing entity or any other third-party paid service at any time. Any referrals, resumes or candidates submitted to Crowe, or any employee or owner of Crowe without a pre-existing agreement signed by both parties covering the submission will be considered the property of Crowe, and free of charge.

We are committed to a merit-based hiring process, evaluating all candidates consistently using objective, job-related criteria such as relevant experience, demonstrated skills, measurable impact, and alignment with the role’s responsibilities, and making employment decisions in a fair and inclusive manner free from discrimination.