Vice President - Commerce
$159.7k - $255.6k/yr+ Bonus or incentive compensation
Expert
Bachelor's
New York, NY, USA
In Person
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
- A bachelor's degree in business, marketing, advertising, or a related field is preferred.
- At least 10 years of account management, ecommerce, retail media, commerce strategy, or related experience; agency experience is strongly preferred.
- At least 8 years of demonstrated success leading teams, developing talent, and managing senior client relationships.
- Extensive experience across retail media strategy, media planning and buying, search, programmatic, activation, and performance measurement.
- Experience with major retail media networks, including Amazon and Walmart (required), as well as Target, Kroger, and Instacart.
- Ability to lead cross-functional teams and align stakeholders in complex, matrixed organizations.
- Strong financial and operational management skills, including budget pacing, investment tracking, forecasting, and process governance.
- Ability to transform data and insights into clear narratives, recommendations, and action plans.
- Strong communication, presentation, organizational, interpersonal, analytical, and problem-solving skills.
- Comfort with retail media technologies, automation tools, buying platforms, demand-side platforms, and measurement partners.
Responsibilities
- Lead development of commerce strategies that drive growth, conversion, customer engagement, and measurable business impact.
- Own retail strategy development for key brands and translate retailer, category, audience, and performance insights into actionable plans.
- Plan and develop commerce strategies from brief development through request-for-proposal management across retail media networks and offsite partners.
- Advance innovation across paid search, display, social, influencer, onsite activation, demand-side platforms, and emerging commerce opportunities.
- Develop strategic recommendations, points of view, and marketplace solutions that strengthen Edgewell’s position with key retailers.
- Ensure commerce initiatives connect to broader brand and business objectives and are integrated upstream in client planning.
- Lead key client conversations related to retail media and serve as the strategic bridge between media, shopper, sales, and retailer teams.
- Interpret client needs and develop solutions addressing business goals, brand priorities, retailer dynamics, and executional realities.
- Manage and nurture partnerships with retail media networks and third-party vendors to maximize effectiveness and efficiency.
- Provide an agency point of view when retailer recommendations do not align with the client’s strategy or desired business outcomes.
- Build client confidence through proactive communication, transparency, sound judgment, and clear accountability.
- Partner with the broader team to deliver connected commerce plans across Commerce, National Media, Creative, Analytics, Audience, Measurement, Investment, and Operations.
- Direct the development, presentation, and maintenance of commerce strategy plans, including objectives, initiatives, updates, and points of view.
- Align execution across multiple brands, retailers, client teams, and agency disciplines.
- Ensure commerce recommendations connect to broader brand strategy, media plans, sales priorities, and annual planning.
- Own day-to-day commerce operating processes and ensure disciplined execution across workstreams.
- Manage budget pacing, investment tracking, forecasting inputs, change requests, campaign readiness, and financial stewardship in partnership with senior leadership and Operations.
- Establish clear ownership, documentation, decision paths, review cadences, and escalation procedures.
- Identify inefficiencies and implement repeatable processes that improve speed, transparency, accountability, and client trust.
- Anticipate changing client needs and adapt resources, priorities, and strategies accordingly.
- Supervise, mentor, and develop commerce strategists and emerging leaders, fostering career growth and skill development.
- Provide clear direction, coaching, performance feedback, and professional development opportunities.
- Coordinate team resources across brands and workstreams to support priorities and deliver high-quality outcomes.
- Foster a culture of collaboration, accountability, learning, and continuous improvement.
Desired Qualifications
- Agency experience is strongly preferred.
- Experience in consumer packaged goods and across complex brand portfolios is strongly preferred.
About the company
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
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Simplify's Take
What believers are saying
- Growth is holding up: July 2026 results showed 4.7% organic net revenue growth in the first half.
- Data work is expanding: Publicis agreed in May 2026 to buy LiveRamp and its data collaboration business.
- International experience has a formal route: WorkYourWorld gives approved Publicis employees up to six weeks abroad annually.
What critics are saying
- Accounts are vulnerable: Publicis' top 100 clients generated 58% of 2025 revenue, with short-notice contract exits.
- Employees face continuing reorganization: July 2026 results reported €76 million restructuring costs, up from €63 million.
- Expansion adds interest costs: September 2026 LiveRamp financing priced €500 million of bonds with a 4.125% coupon.
What makes Publicis Groupe unique
- Agency collaboration has financial backing: Publicis unifies profit accounts and gives each global client one accountable leader.
- Epsilon connects ads to purchases: its CORE ID uses transaction data rather than third-party cookies.
- Leadership continuity is unusual: Arthur Sadoun is only Publicis Groupe's third CEO.
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Benefits
- Remote Work Options
- Hybrid Work Options
- Training Programs