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Internet Brands

Industry-specific digital marketing and lead generation

Director of Product - AI, DTC

Product ManagementConfirmed live in the last 24 hours
Full-timeEl Segundo, CA, USAIn-person

About the Job

Requirements

  • A BA/BS is required.
  • At least 5 years of product management experience, ideally in consumer-driven brands or products, go-to-market, machine learning, or artificial intelligence product areas.
  • Hands-on experience building or delivering products that leverage generative AI, agentic AI, large language models, machine learning models, natural language processing, or large-scale backend systems.
  • Strong analytical skills and experience using data to inform prioritization.
  • Experience conducting competitive research and user research for AI-driven products.
  • A sustained track record of making significant, self-directed, end-to-end contributions to large and impactful software projects.
  • Experience building complex products that require years of iteration.
  • Ability to solve complex technical problems creatively while managing trade-offs.
  • Ability to write detailed specifications and vision documents that articulate the rationale behind the problem.
  • Human Computer Interaction, Computer Science, or an MBA is a plus.

Responsibilities

  • Own the vision, roadmap, and execution for various products, which may include direct-to-consumer, business-to-business, platform, user-facing, API, data science model, and data engineering pipeline products.
  • Collaborate with cross-functional partners in other organizations and participate as a senior representative in frequent executive forums.
  • Interface with stakeholders across Platforms, Business Intelligence, Data Science, and Engineering to evaluate trade-offs in workflow implementations, visualizations, model approaches, and user impact.
  • Use quantitative and qualitative data to drive decisions, test hypotheses, and execute A/B testing to enhance products.
  • Define key performance indicators and metrics to measure initiative success across business units and infrastructure.
  • Analyze market trends, competitor strategies, and user behavior to inform product enhancements.
  • Create and maintain product use cases, requirements, and wireframes.

Desired Qualifications

  • Experience in consumer-driven brands or products, go-to-market, machine learning, or artificial intelligence product areas.
  • A degree in Human Computer Interaction or Computer Science, or an MBA.

About the Company

Internet Brands

Industry-specific digital marketing and lead generation

Internet Brands provides online marketing solutions and web-based products across verticals like automotive, health, legal, and travel by building and managing a portfolio of industry-focused websites. These platforms attract large audiences with content, tools, and services and monetize through advertising, subscriptions, and lead generation (including automotive finance applications). It differentiates itself with a diversified, multi-vertical portfolio and strategic acquisitions (such as WebMD) that deepen capabilities and create an integrated ecosystem. Its goal is to become a leading digital media player by helping businesses grow online presence and acquire customers through targeted marketing and industry-specific tools.

Company size
5,001-10,000
Company stage
IPO
Headquarters
El Segundo, CA
Founded
1998

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