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Aritzia just launched... frozen yogurt? Available at A-OK Café locations across the U.S. and Canada, there's only one store in B.C. offering the A-YO-K experience Published Oct 14, 2026 Frozen yogurt - or froyo - is back. Again. The trending treat, which sees a swirl of frozen yogurt topped with a variety of fixings and sauces, is seeing a resurgence thanks to social media buzz, the internet's preoccupation with protein maxxing, and a pinch of Gen Z nostalgia. Vancouver-headquartered fashion company Aritzia is getting into the froyo revival by launching a "frozen yogurt experience" at its A-OK Café locations. Called A-YO-K, the menu offers fat-free yogurt that's billed as boasting 17 grams of protein and probiotics for gut health, topped with a combination of goodies. Base flavours of the frozen yogurt includes vanilla, strawberry or a swirl of the two. Available toppings include sliced strawberries, nuts, granola and a selection of compotes or syrups. Rather than pay by the weight, which is a popular approach for pick-and-mix froyo spots, the Aritzia offering is a set price of $12. Available at A-OK Café locations across the U.S. and Canada, the only Aritzia store in B.C. to offer the new A-YO-K experience is the Aritzia Guildford store in Surrey. Story continues below This advertisement has not loaded yet, but your article continues below. While still relatively new in its home province, Aritzia launched its A-OK Cafe concept back in 2018. Typically offering barista-crafted beverages and a few pastries, the frozen yogurt launch signals an expansion of its menu. West Coast Table Discover the best of B.C.'s recipes, restaurants and wine. Interested in more newsletters? Browse here. It is, perhaps, a small teaser to the broader "hospitality" chapter the company plans to unveil. Announced in 2025, Aritzia is slated to open a 40,000-square-foot flagship store in part of the old Nordstrom retail store at Pacific Centre shopping centre in downtown Vancouver next year. The four-floor boutique will be located at the corner of Robson and Howe streets. That new outpost will be home to a "casual-yet-elevated dining concept," according to the company. But further details about what that concept might include have yet to be announced. While unique for Aritzia, an in-store dining option wouldn't be a stretch for the existing downtown retail space as Nordstrom previously had both a central bar and a restaurant within that location. This advertisement has not loaded yet.

MARKETS LIVE: Wall Street rallies to close volatile week as AI jitters ease. 4:20pm: wall street recovers. US stocks rallied on Friday to close out a volatile week, with the Dow Jones Industrial Average, S&P 500 and Nasdaq Composite all recovering some ground after Thursday's selloff. The Dow climbed 423 points, or 0.8%, to 51,655, while the S&P 500 added 46 points, or 0.6%, to 7,812. The Nasdaq gained 173 points, or 0.6%, to finish at 27,366. Investor concerns about artificial intelligence revenues appeared to ease, helping markets rebound after consecutive sessions of losses. Attention is now turning to the start of earnings season, which will give investors a fresh look at corporate performance and the outlook for the months ahead. Bank earnings take centre stage next Tuesday, when JPMorgan Chase and Goldman Sachs report alongside Johnson & Johnson (NYSE:JNJ), Domino's Pizza and UnitedHealth. Later in the week, investors will hear from major semiconductor companies ASML and TSMC, as well as Morgan Stanley (NYSE:MS), Wells Fargo and Bank of America. The results could help determine whether corporate earnings can support the market's recovery, particularly as investors continue to weigh the growth prospects of the AI sector. 3:35pm: Small cap wrap. * U.S. Global Investors (NASDAQ:GROW) CEO Frank Holmes argues that gold miners remain undervalued despite September's gold selloff, pointing to central bank buying, ETF inflows and demand in China and India alongside improving cash flow and earnings. * Alvopetro Energy Ltd (TSX-V:ALV, OTC:ALVOF, FRA:A6Y0) has received positive analyst feedback on its entry into Brazil's Tucano Basin, which brokerages view as a low-cost opportunity to establish a third growth platform by leveraging its existing operating and gas marketing expertise. * EnWave Corp (TSX-V:ENW, OTC:NWVCF, FRA:E4U) has signed a royalty-bearing commercial licence with Ashland Dehydrated Foods, which purchased two 10kW Radiant Energy Vacuum machines for use in food and pet food manufacturing. * Montero Mining and Exploration Ltd (TSX-V:MON, OTC:MXTRF) has raised C$1.5 million through a non-brokered private placement to fund drilling at its Elvira Gold Project in Chile. 2:30pm: Market movers. * Delta Air Lines Inc (NYSE:DAL) cut its 2026 adjusted earnings forecast to $5.10 to $5.60 per share from $6.50 to $7.50 as higher jet fuel costs pressured margins, following quarterly earnings that missed analyst expectations. * AT&T Inc (NYSE:T, XETRA:SOBA), T-Mobile US Inc (NASDAQ:TMUS, XETRA:TM5) and Verizon Communications Inc (NYSE:VZ, XETRA:BAC) stocks moved lower after news that SpaceX Corp (NASDAQ:SPCX) is expanding Starlink into mobile services. * Aritzia Inc (TSX:ATZ) reported a 204.2% increase in second-quarter net income to C$201.7 million, supported by tariff refunds, 44.1% revenue growth and stronger comparable sales. * Reddit Inc (NYSE:RDDT) is gaining a larger share of digital advertising budgets, with Horizon Media reporting annual growth of 20% to 25% in its share of client spending over the past three years. * Penguin Solutions received a Buy rating and $100 price target from Bank of America, which cited demand for memory and AI infrastructure. * MTY Food Group raised its quarterly dividend by 35% to C$0.50 per share despite lower third-quarter net income and weaker comparable restaurant sales. * Lumentum Holdings said strong demand for optical and laser components used in AI data centres has effectively booked its production capacity through early 2029, sending shares up more than 4%. * Humana (NYSE:HUM) shares surged nearly 15% after the insurer improved its 2027 Medicare Advantage quality ratings, with about 95% of members enrolled in plans rated at least four stars.

Aritzia's stronger store performance supports continued North American expansion. October 9, 2026 Aritzia's rapid digital growth has not diminished the importance of its physical stores. The Vancouver-based fashion retailer is reporting stronger customer traffic and improving boutique productivity as it continues opening and repositioning locations across North America, providing fresh evidence of the role physical retail plays in its expanding business. During its second-quarter fiscal 2027 earnings call on October 8, Aritzia executives outlined how stronger sales at existing boutiques, improved performance from newer locations and investments in larger store formats are supporting the company's growth. Management also detailed upcoming openings in several U.S. states and planned repositionings in Quebec and California. The results come as Aritzia continues investing in its physical network while expanding its digital business. For shopping centre landlords and commercial real estate professionals, the company's performance provides insight into how stronger store productivity can support additional retail investment, even as consumer shopping habits evolve. Higher traffic strengthens boutique productivity. Aritzia reported revenue of approximately $1.17 billion in the second quarter, an increase of 44.1% year over year, while comparable sales rose approximately 35%. Management indicated that the comparable sales increase was driven primarily by customer traffic rather than higher average transaction values, suggesting that more shoppers are contributing to the company's growth. Retail revenue increased 34.1% to approximately $766.9 million, reflecting strong performance across the existing boutique network and contributions from new locations. One of the more significant developments is the performance of recently opened stores. Management indicated during the earnings call that boutiques opened in fiscal 2026 are generating higher sales per square foot than earlier groups of openings and are progressing toward faster investment payback periods. The trend is particularly relevant to the economics of retail expansion. Higher sales volumes allow retailers to spread occupancy and other fixed operating costs across a larger revenue base, potentially improving profitability without requiring a proportional increase in operating expenses. For landlords, improving store productivity provides additional context for Aritzia's continued investment in physical space. The company is not simply expanding its network; its latest results indicate that newer boutiques are also delivering stronger productivity than earlier locations. Expansion includes new U.S. Markets and Canadian repositioning. Aritzia expects to open approximately 12 to 13 new boutiques and reposition another four to five locations during fiscal 2027, maintaining an active real estate development program as it expands its North American presence. The United States remains the primary focus for new-store growth. During the second quarter, Aritzia entered Birmingham, Alabama; New Orleans, Louisiana; and St. Louis, Missouri, extending its reach into additional metropolitan markets. The company plans six new U.S. boutique openings during the third quarter, including two in Texas and one each in Florida, Georgia, Massachusetts and Nevada. The projects reflect continued investment in both new markets and the broader development of Aritzia's American store network. Alongside these openings, management confirmed plans to reposition two existing boutiques during the quarter, including one in California and another in Quebec. Repositioning is an important component of Aritzia's broader strategy, allowing the company to improve its existing retail network rather than relying exclusively on new-store development. Depending on the individual project, such investments can involve changes in location, store configuration or format. At the end of the second quarter, Aritzia operated 146 boutiques across North America, including 79 in the United States and 67 in Canada. Chief executive officer Jennifer Wong indicated during the October 8 earnings call that the U.S. count had subsequently increased to 82. The growing American network is gradually shifting the geographic balance of Aritzia's portfolio, while the company's established Canadian locations continue to generate substantial sales. Larger stores reflect changing retail requirements. Aritzia's real estate strategy has increasingly emphasized larger boutiques capable of accommodating greater customer traffic and a broader merchandise assortment. During the earnings call, Wong discussed how the company's approach to boutique sizing has evolved. Earlier locations were commonly approximately 6,000 square feet, while subsequent formats increased to around 8,000 and then 10,000 square feet. Some of the company's largest flagship stores now exceed 30,000 square feet. The additional space supports merchandise presentation, fitting-room capacity and the ability to accommodate higher shopping volumes. These considerations are particularly important for a retailer with a broad assortment of exclusive apparel brands and a business model that places significant emphasis on the in-store experience. Aritzia's shift toward larger formats has been underway for several years, but the latest operating results provide additional evidence about the performance of its physical retail investments. Management's comments about stronger sales per square foot at newer boutiques suggest that its store development strategy is being accompanied by improvements in productivity. Digital growth continues alongside physical retail. Aritzia's digital business is expanding even faster than its physical retail operations. E-commerce revenue increased approximately 68% to $402.9 million during the second quarter, representing roughly 34% of total revenue. The company has continued investing in its digital platform, including a mobile shopping application launched in October 2025. Management reported that the app has surpassed 2.5 million downloads, supporting customer engagement and the company's broader online strategy. Despite the rapid increase in digital sales, Aritzia's physical boutiques continue to generate strong growth. Wong indicated during the earnings call that management has not observed evidence of online sales cannibalizing the performance of its stores. The results suggest that Aritzia is benefiting from demand across both channels, although the company has not quantified how much digital activity directly influences physical store purchases or vice versa. Canadian market remains an important growth contributor. Although most of Aritzia's new-store development is concentrated in the United States, the Canadian business continues to perform strongly. Revenue in Canada increased approximately 20% year over year to $390 million during the second quarter, a notable result for a retailer with an established domestic presence. The performance is particularly significant given the affordability pressures facing Canadian consumers and the challenges affecting discretionary retail spending. Aritzia's traffic-driven growth indicates that the company continues attracting customer demand in its home market. The Canadian results are also relevant to the company's real estate strategy. While opportunities for opening entirely new boutiques may be more extensive in the United States, Aritzia's established domestic network remains an important contributor to revenue and provides opportunities for continued investment in existing locations. The planned Quebec repositioning reflects that ongoing investment in the Canadian market, even as the company directs much of its new-store development south of the border. Aritzia is also investing in merchandise planning, distribution infrastructure, technology and other operational capabilities intended to support its growing business. These investments will become increasingly important as the company expands into additional markets and manages a larger retail network. Next phase of expansion. Aritzia's recent performance provides a strong foundation for its continued North American expansion, although maintaining the current pace of growth will become increasingly challenging as the company compares results against exceptionally strong prior periods. The company must also sustain boutique productivity as it enters additional markets, manages larger store formats and continues investing in its existing network. Strong performance from recent openings is encouraging, but future results will depend on customer demand, operating costs and execution across individual locations. Aritzia is scheduled to hold an Investor Day on October 27, when management is expected to outline its longer-term strategic priorities. The presentation may provide additional insight into the retailer's future market expansion, boutique development and investment requirements as it enters its next phase of growth. Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. October 9, 2026 October 8, 2026 October 7, 2026 Subscribe. * indicates required