Full-Time

Sr. Associate

Wayfair

Wayfair

10,001+ employees

Online home goods retailer

Consumer Goods

Senior

Cambridge, MA, USA

Required Skills
Communications
Social Media
Marketing
Requirements
  • 3+ years of professional experience in social media / digital marketing / brand / content marketing or related field
  • Extensive knowledge of the popular social media platforms, plus their algorithms and best practices for paid and organic content
  • Passionate about influencers and social media trends
  • Knowledge of, and an enthusiastic interest in, the Interior Design and/or Home industries
  • Collaborative mindset that thrives as part of a team
  • Data and process-oriented, demonstrated ability to continuously learn new tools
  • Ability to navigate an environment of continuous improvement working through ambiguity in an evolving organization
  • Has attention to detail and the ability to work independently, under deadline pressure, and juggle multiple projects at once
  • Excellent critical thinking and verbal and written communication skills - ability to break down and communicate complex ideas and influence senior level and cross-functional stakeholders
  • Understanding of the customer experience
  • Familiarity with Sprinklr, Dash Hudson, or related tools
Responsibilities
  • Develop and implement a comprehensive social media strategy that aligns with our brand vision and business objectives.
  • Create and maintain a daily social media content calendar focused on increasing brand awareness, engagement, and reach.
  • Manage the day-to-day executions of our 4+ social media accounts, including posting and responding to comments and messages in a timely and professional manner.
  • Partner with our B2B Creative team, external vendors, and brand partners to create high-quality, engaging, and platform-first content for our various social media accounts.
  • Stay up-to-date on the latest trends in social media and the Interior Design industry, incorporating these insights into our go-to-market strategy.
  • Collaborate with brand partners (influencers, media, etc.) to help further extend our brand awareness and reach.
  • Monitor, analyze, and report on key performance indicators, leveraging data to optimize our social media content strategy.
  • Work cross-functionally with a variety of teams across B2B and Consumer Marketing to ensure cohesive messaging across all owned and external channels.

Wayfair's mission is on a mission to help everyone, anywhere create their feeling of home. Wayfair is an online retailer that offers a wide selection of home furnishings and decor.

Company Stage

N/A

Total Funding

$2.3B

Headquarters

Boston, Massachusetts

Founded

2002

Growth & Insights
Headcount

6 month growth

6%

1 year growth

-6%

2 year growth

-11%