Wayfair reveals Florida location for 10th store. Thomas Lester// Retail Editor//August 26, 2026 Boston - Digitally native home furnishings retailer Wayfair continues expanding into brick-and-mortar stores with its 10th location coming to Orlando, Fla. Located at 30 East Altamonte Drive, Ste. 1500, in Altamonte Springs, the 85,000-square-foot, single-level store at Marketplace at Altamonte will bring Wayfair's immersive, curated shopping experience to customers across the Central Florida region while marking the latest step in the company's growing omnichannel strategy. "Reaching our 10th store is an exciting milestone for Wayfair and a testament to the momentum we're seeing as we bring our brand to life," said Liza Lefkowski, vice president of merchandising and stores at Wayfair. "With each new store, we're learning more about how customers want to shop for their homes and how our physical and digital experiences can work together. Orlando is a great market for this next chapter, and we're excited to introduce the Wayfair store experience to the community." Wayfair's growing store portfolio has demonstrated the opportunity for physical retail to introduce new customers to the brand while strengthening engagement across channels. In Chicago, for example, Wayfair has seen a strong halo effect, with more than 50% of customers who visit the store being new to the brand. Insights from Wayfair's stores continue to inform everything from assortment and merchandising to services and the overall customer experience as the company scales its physical retail presence. The 10th location will bring that evolving experience to Marketplace at Altamonte, a retail destination undergoing a significant revitalization just north of Orlando. The Orlando store joins existing locations in Wilmette, Ill., Atlanta; and Columbus, Ohio; as well as upcoming stores in Denver; Westchester, N.Y.; Fort Lauderdale, Fla.; Cincinnati; Princeton, N.J.; and Pittsburgh.

Wayfair picks Orlando area for 10th superstore location. Wayfair announced plans to open a namesake store in Altamonte Springs, FL, in 2028, marking its 10th superstore as it continues to build out its omnichannel strategy. The 85,000-square-foot, single-level store in the Orlando metropolitan area will bring Wayfair's curated shopping format to Central Florida consumers while representing a new advance in the company's omnichannel development. The Altamonte Springs store (rendering above) will boost the Wayfair superstore portfolio to 10 locations across the United States, demonstrating the company's continued investment in giving customers more ways to discover, shop and experience what the furnishings retailer offers, Wayfair maintained. Each store serves as an entryway into Wayfair's expansive online catalog, the company added, combining a curated, in-person shopping experience with e-commerce convenience. Customers can explore staff-assessed Wayfair Verified products organized by room and style and work with on-site design experts on home projects. The Altamonte Springs location, as is the case with other Wayfair superstores, will offer take-home items and products, tending toward the larger, for delivery through the company's logistics network. Wayfair noted its growing store portfolio delivers an opportunity for physical retail to introduce new customers to the brand while strengthening engagement across channels. At its first store, positioned in metro Chicago, the company has experienced a strong halo effect, it stated, with more than half of customers who visit being new to the brand. Insights from Wayfair stores continue to inform operations, from assortment and merchandising to services and the overall customer experience, as the company scales its physical retail component. "Reaching our 10th store is an exciting milestone for Wayfair and a testament to the momentum we're seeing as we bring our brand to life," said Liza Lefkowski, Wayfair vice president of merchandising and stores. "With each new store, we're learning more about how customers want to shop for their homes and how our physical and digital experiences can work together. Orlando is a great market for this next chapter, and we're excited to introduce the Wayfair store experience to the community." Wayfair superstores operate in Wilmette, IL; Atlanta, GA; and Columbus, OH, with upcoming locations set to open in Denver, CO; Westchester, NY; Fort Lauderdale, FL; Cincinnati, OH; Princeton, NJ; and Pittsburgh, PA.

Wayfair to open Dublin Village Center outlet store next month. Posted: Aug 22, 2026 / 07:00 AM EDT Updated: Aug 22, 2026 / 07:20 AM EDT DUBLIN, Ohio (WCMH) - Wayfair is weeks away from opening a discount outlet store in Dublin, months after launching its first Ohio retail store near Polaris Fashion Place. The Wayfair Outlet will open Sept. 4 at 6765 Dublin Center Drive. The company is offering 50% off all furniture and decor for the grand opening. The store will be open Monday through Saturday from 10 a.m. to 8 p.m. and sell furniture, decor and other home goods across categories including living room, bedroom, kitchen, office and bath. See a previous report from NBC4 in the video player above. The outlet will carry overstock, open-box and other discounted items, said Akshay Munot, general manager of Wayfair outlets. That's a different model from the smaller-format Wayfair store that opened at 1552 Gemini Place in June. "Wayfair Outlets are discount stores that are shoppable in-person only and sell a range of quality-checked products, including overstock, open-box and a few basics like sofas, recliners, lamps and decor," Munot said. "Outlets offer a treasure-hunt style experience with exceptional deals." Munot said the company chose the Dublin site for multiple reasons: its proximity to a Wayfair fulfillment center, its existing customer base in the area and its ability to complement the roughly 70,000-square-foot Polaris location. The Polaris store served as Wayfair's prototype for a smaller-format design, roughly half the size of its earlier stores in Illinois and Georgia, according to the company. The outlet is part of a broader push to grow Wayfair's presence in central Ohio, Munot said, and gives the company another way to handle returned merchandise more efficiently by giving those products another chance to sell. "The Dublin outlet is part of Wayfair's growing omnichannel ecosystem and our broader effort to meet customers wherever and however they prefer to shop," Munot said. Boston-based Wayfair, founded in 2002, began as an online home retailer and now carries more than 40 million products from more than 20,000 suppliers, according to the company. It reported $12.5 billion in net revenue for 2025 and more than 21 million active customers. The property, situated within the Dublin Village Center off Sawmill Road, previously housed a temporary Columbus Metropolitan Library location while the current Dublin branch was under construction. Restoration Hardware, another major home furnishing business, also operates an outlet store in the Dublin Village Center. Wayfair is hiring for a seasonal sales associate role at the Dublin location, per its website.