Product Marketing Manager

Licensing and Publishing

Posted on 3/21/2024

The Pokémon Company

The Pokémon Company

51-200 employees

Provides Pokémon games, anime, and goods information

Consumer Goods


Bellevue, WA, USA

Required Skills
  • Five (5) to seven (7) years experience in marketing program management position
  • Bachelor’s degree in Marketing or an equivalent combination of education and experience
  • Experience working with external partners
  • Demonstrable ability to project manage and work cross functionally
  • Passion for the Pokémon brand is a plus
  • Knowledge of and willingness to learn more about the brand
  • Establish marketing objectives and strategies for Brand Licensing & Publishing
  • Collaborate with Licensing & Publishing teams to identify marketing programs
  • Plan and execute franchise campaigns for major brand initiatives
  • Lead planning with key licensee retail teams
  • Create Brand Licensing communication strategy and custom marketing materials
  • Provide consumer insights and direction to Digital Marketing and Communication teams
  • Lead the execution of channel marketing programs
  • Analyze results of activations and provide updates
  • Drive annual budgeting and compliance for all marketing programs

The Pokémon Company specializes in delivering extensive and timely Pokémon-related content through its comprehensive website which serves as a central hub for all things Pokémon, including games, anime, and merchandise. This focus ensures that employees are constantly at the forefront of web technology and content management systems, contributing to a dynamic and tech-savvy workplace. The company’s dedication to maintaining a rich repository of Pokémon culture not only promotes industry leadership in entertainment and merchandising but also fosters a creative and engaging environment for its staff.

Company Stage


Total Funding



Minato City, Japan



Growth & Insights

6 month growth


1 year growth


2 year growth



100% employer-paid healthcare premiums for you

Generous paid family leave

Employer-paid life insurance

Employer-paid long and short-term income protection insurance

US Employees: 401k Employer Matching

UK/IRE Employees: Pension Employer Contributions

Fitness reimbursement

Commuter benefit

LinkedIn learning

Comprehensive relocation package

Hybrid work environment