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Publicis Groupe

Runs advertising and digital transformation services

Strategy Director

Brand & Creative MarketingPosted on Nov 11
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience in media strategy and cross-channel planning, ideally including work across international markets or multi-market clients.
  • Ability to turn data and insight into a simple, persuasive strategic story, using media planning tools and PowerPoint effectively.
  • Strong understanding of audiences and human behaviour, with the curiosity to explore what influences people and translate that into effective media thinking.
  • Confidence communicating strategic recommendations and presenting clearly to clients, colleagues and agency partners.
  • Passion for data-led, multi-channel planning, with familiarity with approaches such as Marketing Mix Modelling or other predictive and analytical methodologies.
  • Experience building trusted stakeholder relationships and contributing to media pitches and collaborative client work.
  • Collaborative approach to coaching and developing others, alongside flexibility to manage multiple priorities and work effectively as client and business needs evolve.
  • Fluency in English and willingness to travel internationally are required.

Responsibilities

  • Lead the development of cross-channel media strategies, turning complex client challenges into clear, compelling recommendations grounded in insight and evidence.
  • Turn research, audience understanding, media planning tools and campaign data into actionable insights that strengthen strategic decisions.
  • Take ownership of strategic briefs and projects, bringing together account, specialist and international teams around a clear direction.
  • Connect brand and performance thinking, building integrated approaches across upper and lower-funnel media to improve effectiveness.
  • Use campaign performance and previous learnings to refine planning principles, implementation guidelines and future recommendations.
  • Build strong partnerships with clients and creative agency teams, helping connect media and creative thinking throughout the planning process.
  • Support and develop talent by managing and coaching a Strategy Manager while sharing knowledge and raising the quality of strategic thinking across the wider team.

Desired Qualifications

  • Additional languages are welcomed.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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