Marketing Associate - Rosetta Stone Consumer

IXL Learning, a global edtech leader with personalized learning products used by millions of students worldwide, is seeking a full-time Marketing Associate to support global consumer marketing efforts for Rosetta Stone. We have recently launched our new product, Rosetta Stone Sapphire, and it’s an exciting time to join the team and help shape the future of language learning. 

In this role, you will help drive business growth, brand love, and learner engagement across our US and international markets. You will support the execution of integrated marketing campaigns, with a particular focus on copywriting, and work closely with other marketing and cross-functional teams. The ideal candidate is a strong writer and communicator, creative, proactive, organized, and passionate about our mission to improve learning experiences for everyone. 

This is a full-time position that requires you to be in our IXL headquarters office in San Mateo, CA. #LI-EM1

WHAT YOU'LL BE DOING

• Create marketing content that resonates with consumer audiences, including but not limited to: email programs, website copy, seasonal campaign messaging, and app store assets    
• Review email designs and QA emails to ensure accuracy, consistency, and quality 
• Work closely with partner teams to help drive consistent brand and product messaging across marketing channels 
• Manage translation workflows for international markets, including submitting requests, tracking progress, communicating with translators, and reviewing localized content 
• Stay up-to-date on competitor activity and market insights and proactively share them with marketing team 
• Use analytics tools to understand marketing performance and learner engagement, and apply learnings to future copy and campaigns 
• Coordinate with external agency partners for relevant marketing initiatives

WHAT WE'RE LOOKING FOR

• BA/BS degree
• 2-4 years of experience in a professional environment, including marketing B2C/consumer products or services 
• Written communication: You are an exceptional writer and know how to make every word count 
• Analytical ability: You are comfortable working with performance metrics and can use insights to improve your work 
• Attention to detail: You have a sharp eye for accuracy and consistency   
• Interpersonal skills: You’re a team player, have collaborative mindset, and the ability to work effectively with people at all levels
• International curiosity: You have an interest in learning about other countries and cultures to support our global growth 
• You get things done: You’re a self-starter, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines
• Experience with Google Suite

The base salary range for this full-time position is $72,500 to $80,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.