Data Partnerships Lead
About the job
- Significant experience in data partnerships, licensing, or data-driven platform ecosystems.
- A proven track record of identifying, negotiating, and scaling strategic partnerships.
- Strong commercial acumen and experience managing complex agreements.
- Experience working across cross-functional teams in matrixed organizations.
- Ability to align global strategy with local market execution.
- Strong stakeholder management and influencing skills.
- Ability to operate in structured and ambiguous environments.
- Define and execute the data partnership strategy for LATAM under a “Build, Buy, Partner” framework, aligning global priorities with local needs.
- Provide strategic oversight of data supply partnerships and anticipate future data and technology needs to shape the ecosystem and maintain WPP Open’s local competitive advantage.
- Identify, negotiate, and implement strategic data and technology partnerships, structuring agreements that enable scalable solutions and commercial impact.
- Drive contract standardization and ensure legal and operational alignment across data partnerships to improve consistency, efficiency, and risk management.
- Oversee integration of partner solutions into the WPP Open ecosystem and drive adoption of data products across clients and teams.
- Build relationships across Legal, Product, Sales, Data Strategy, Solutions Engineering, Business Operations, and Open Intelligence teams to align stakeholders and coordinate execution.
- Use feedback from data solutions and client teams to ensure partnerships align with client needs and market demand.
- Own key performance indicators for cost efficiency, adoption, revenue impact, and partnership pipeline quality, driving accountability and continuous improvement.
About the company
WPP provides integrated marketing and communications services worldwide, combining creativity with data and technology. It offers branding, digital marketing, media planning, market research, public relations, and business transformation, delivering campaigns and programs that help clients build brands, engage audiences, and achieve business goals. The company operates at scale through a network of specialist agencies and partners, enabling cross-disciplinary work and global execution. It differentiates itself by offering end-to-end, integrated solutions, a strong focus on sustainability and responsible business practices, and thought leadership such as publications like the Atticus Journal. WPP’s goal is to be a strategic partner that drives client growth and positive social impact by blending creativity, technology, and data to navigate a rapidly changing market.
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2015
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Simplify's Take
What believers are saying
- Nestlé awarded WPP a 35,000-asset annual mandate on September 22, 2026.
- Reuters reported WPP's September 23 London hub launch first in a global rollout.
- August 2026 results beat expectations, and management reaffirmed guidance, lifting shares 29%.
What critics are saying
- Reuters reported WPP is cutting up to 1,000 more jobs by year-end.
- Jon Cook exits VML in March 2027, threatening execution across WPP's largest creative unit.
- If clients buy AI content directly from platforms, WPP's holding-company margin stack collapses.
What makes WPP unique
- WPP Open and WPP Open | China unify creative, media, data, and AI workflows.
- Devon's Point and Wuxi hubs turn content production into industrial-scale operating infrastructure.
- Nestlé chose WPP after a multi-agency pitch for end-to-end Greater China operations.
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Company News
WPP is reported to be naming Tyler Turnbull, currently global chief executive officer of McCann, as global chief executive officer of WPP Creative. The move is part of its Elevate28 program. WPP shares have risen 37.97% over 90 days and 12.18% this year. Even so, total shareholder return is down 38.58% over three years and 50.52% over five. The most followed analyst narrative puts fair value at about £3.87 per share, against a recent close of £3.79. A Simply Wall St discounted cash flow estimate is lower, at £3.67. Backers point to AI-powered platforms such as WPP Open as a route to higher margins. Risks include falling organic revenue and fierce competition from consulting firms.
Kristen Mascarenhas joins Starcom as Group Head. Mascarenhas joins Starcom after her term at WPP as Associate Vice President - Client Services. Kristen Mascarenhas has joined Starcom, part of Publicis Groupe, as Group Head, marking her latest move in the media and advertising industry. Mascarenhas joins Starcom after working at WPP as Associate Vice President - Client Services, a role she took up in August 2026, according to her professional profile. Before that, she spent over three years at Mindshare. She also worked at Merkle Sokrati as Manager - Business Strategy from January to August 2023. Mascarenhas announced the move on LinkedIn, describing it as a new chapter in her career.
The advance of artificial intelligence in London's advertising industry threatens the growth of new film talent. One of the world's largest advertising groups, WPP, is investing £600 million in AI-driven production to cut costs and increase speed. Film industry veterans warn that this could destroy the traditional "film school" that has served as a launchpad for many well-known directors. WPP is investing £600 million in AI production AI could reduce advertising production costs by up to 60% The new production hub is located in London London-based advertising giant WPP has opened a new state-of-the-art production hub, marking the group's broader £600 million commitment to adopting artificial intelligence (AI). The company's goal is to bring world-class creativity and automated technology under one roof, enabling the production of advertising content faster and significantly cheaper than before. A new "golden age" or the erosion of creativity? WPP CEO Cindy Rose has announced that artificial intelligence will usher in a new golden age of marketing. The group's strategy involves transitioning from costly location shoots to studio-based production, where backgrounds and environments are created virtually. According to Rose, this allows the company to deliver content at the "speed of culture," which is critical in today's fast-paced digital world. Sector analysts and industry insiders note that for certain types of advertising, costs can be reduced by up to 60 percent. This has made AI solutions attractive to clients looking for ways to improve financial performance. However, critics have pointed out that such an approach leads to a decline in creativity and turns output into something uniform. A training ground for directors at risk The advertising industry has functioned for decades as a natural incubator for film talent. Ridley Scott, Guy Ritchie, and many others began their journey by directing television commercials and music videos, learning "on the job." Luke Scott, who leads the Ridley Scott Associates group, fears that automation could deprive the next generation of the opportunity to acquire practical skills. "The creative business is something you learn by doing. The value lies in that activity," said Luke Scott. In his view, AI-based production could lead to monoculture, where authenticity and human touch are lost. WPP Production CEO Richard Glasson, however, dismisses the claims, arguing that artificial intelligence is simply a tool. According to him, clients currently demand significantly higher volumes of content to remain competitive on various digital platforms. "This is the future of content," Glasson asserted, emphasizing that the technology allows advertisers to adapt to the need to produce new material constantly, rather than reusing one campaign for months on end. No comments yet.
Eduardo Grisolle, CEO of 121: "The holding agency model is completing a cycle; it's time for independent agencies" Subscribers only After more than two decades as CEO at the WPP holding company, Grisolle analyzes the changes in the advertising industry. Now, in his new venture with agency 121 (One to One), he projects 25% revenue growth in the first year. After more than two decades as CEO of the WPP advertising holding company, Eduardo Grisolle begins a new chapter in the advertising industry, now as CEO and partner of 121 (One to One), an independent agency that has stood out in recent years with awards such as the Gran Effie 2026 alongside Yape and that has just been recognized as Independent Agency of the Year at the APAP 2026 Awards. Follow topics In accordance with the criteria of Type of work:
McCANN Global CEO Tyler Turnbull to take over as CEO of WPP Creative in 2027. McCANN Global CEO Tyler Turnbull will take charge of WPP Creative in early 2027, bringing together the network's creative agencies with its media, data, production, commerce and technology capabilities. Tyler Turnbull will take over as WPP Creative Global CEO in early 2027. WPP has announced that Tyler Turnbull will join the company as CEO of WPP Creative in early 2027, succeeding Jon Cook. Turnbull will join WPP from McCANN, where he is currently Global CEO. A leader known for his ambition, global perspective and creative conviction, Turnbull will lead WPP's integrated creative offering, He brings a strong record of transforming agencies, nurturing deep trusted client partnerships, building high-performing cultures and driving creative and commercial growth. Before McCANN, he spent 12 years at FCB, leading businesses in Canada, North America and globally to sustained creative recognition and growth. As CEO of WPP Creative, he will bring together the very best of WPP's iconic agencies to drive growth for clients. Cindy Rose, CEO of WPP, said: "Tyler is a world-class leader with the ambition, global perspective and creative conviction to lead the next chapter of WPP Creative. His appointment reflects our determination to bring together the very best of WPP for our clients, put creativity at the centre of growth and set a new standard for the industry. I am delighted that he is joining WPP." Turnbull will accelerate WPP Creative into its next chapter of growth by further deepening the connections between some of the world's most distinctive creative brands with WPP's capabilities in media, data, production, commerce and technology to create a new kind of growth partner for the AI era. Commenting on his appointment, Tyler Turnbull said. "Together with our exceptional teams, my ambition for WPP Creative is to set a new standard for our industry: connected enough to bring WPP's full strength to every client, distinctive enough to protect the unique magic and cultures of our iconic brands, and extraordinary enough to nurture the industry's most creative talent as we drive meaningful business growth for our partners. The opportunity to lead WPP Creative at this pivotal moment is a tremendous honour." He added, "I look forward to partnering with Cindy, Jon and the agency leadership teams to unlock the full power of WPP for our clients and create the conditions for the world's best talent to do the best work of their careers." Powered by WPP Open and the imagination of the industry's best talent, WPP Creative aims to make the full strength of WPP accessible, simple and seamless - turning intelligence into ideas, ideas into influence, and influence into measurable growth multiplier for clients around the world. Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand's digital, print, events, directories, podcast and video verticals. As such he's a key stakeholder in the Campaign Global brand, the world's leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.