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Red Bull

Manufactures and markets energy drinks

Student Marketeer

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeMagdeburg, GermanyNo salary listedIn-person

About the Job

Requirements

  • Be enrolled at a university or college.
  • Have spoken and written German and English language skills.
  • Have communication skills and a charismatic, dynamic, positive, and open personality.
  • Enjoy establishing contacts with different people on numerous occasions.
  • Be actively involved in student life and have in-depth knowledge of the university, city, and region, including lesser-known locations.
  • Have creativity and an entrepreneurial mindset, a strong sense of responsibility, and a high degree of initiative.
  • Be able to balance part-time work with studies and ideally be available occasionally in the evenings and on weekends.
  • Have a strong interest in learning and applying new knowledge, especially in marketing, negotiation, and sales.
  • Be well connected with a range of influential groups and individuals on campus.
  • Be enthusiastic about the Red Bull brand and product.
  • Have a valid driver's license.

Responsibilities

  • Represent the brand through daily interactions with consumers and customers.
  • Expand the customer base by offering products, sampling products to raise awareness at appropriate times and locations, and answering consumer questions.
  • Develop and implement a tailored, innovative campus plan to engage students and bring the brand to life on campus.
  • Build a strong network and establish and maintain relationships with influential people in the region.
  • Promote brand loyalty by creating authentic content on social media accounts.
  • Participate in Red Bull events and sponsored events to create memorable consumer brand experiences.
  • Deliver high-quality work and pay attention to detail in all aspects of the role.
  • Collaborate and exchange ideas with the team both online and offline.
  • Plan and report activities promptly and in detail through the designated online platform.
  • Contribute regional insights on trends and opportunities to the development of the Red Bull Media Business.
  • Build relationships with regional sales representatives and support the availability and visibility of Red Bull in the market.
  • Work with sales to create new Red Bull distribution points on and beyond the university campus.
  • Use relevant World of Red Bull resources to ensure Red Bull remains visible to customers.
  • Ensure that defined in-store standards are implemented effectively.

Desired Qualifications

  • Be available occasionally in the evenings and on weekends.
  • Have a strong interest in learning and applying new knowledge, especially in marketing, negotiation, and sales.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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