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LBA Hospitality

Manages and develops hotels for ownership groups

Guest Service Representative

Full-Time
No salary listed
Entry
Hilton Head Island, SC, USA
In Person
Food Service & HospitalityHotel Guest Services

About the job

Requirements
  • A high school diploma or equivalent is required.
  • Preferred experience includes service, sales, telesales, or guest-relations work.
  • Candidates must demonstrate honesty and trustworthiness and pass the appropriate company security clearances.
  • The ability to stand, walk, bend, stretch, reach, see, hear, read, concentrate, think, and communicate is required.
  • The ability to push or pull 60 pounds unassisted and lift or carry 30 pounds unassisted is required.
  • Candidates must be computer literate and able to operate the property management system, including posting charges, computing bills, collecting payments, and making change.
  • Proficiency in written and verbal English is required.
  • Problem-solving and conflict-resolution skills are required.
  • Candidates must be able to multitask, communicate with guests and coworkers, relay information accurately, and assist with guest issues professionally.
  • Candidates must be available to work any day or shift, including weekends.
Responsibilities
  • Provide excellent, efficient, courteous, and professional guest service while following hospitality standards, guidelines, and procedures.
  • Execute selling strategies to enhance hotel revenue.
  • Support total front-office operations and act as Manager on Duty when needed or scheduled.
  • Respond promptly to guest requests and maintain thorough communication with management staff.
  • Maintain knowledge of the property, staff, services, operating hours, room types, locations, rates, discounts, and the Frequent Stay Program.
  • Follow reservation procedures, including cancellations and walking guests.
  • Use proper phone etiquette and answering procedures.
  • Provide guests with information about local shopping, dining, entertainment, travel directions, daily events, procedures, and activities.
  • Greet and register guests, assign rooms, protect guest privacy, and accommodate special requests when possible.
  • Promote and sell hotel services and amenities.
  • Promote repeat business by taking future reservations and recommending alternate same-brand products.
  • Identify potential sales leads through guest interactions and report them to the appropriate person.
  • Keep housekeeping and other departments informed about special requests, late check-outs, and special-needs areas.
  • Validate credit cards before the end of each shift.
  • Learn and use the property management system.
  • Balance cash, checks, and miscellaneous departmental transactions at the end of each shift.
  • Assist in food and beverage, housekeeping, laundry, and other departments as needed for guest satisfaction.
  • Maintain a clean and professional lobby, dining area, and market area, including dusting, vacuuming, cleaning tables, and maintaining stock.
  • Understand and follow emergency and safety procedures, and immediately report or correct hazardous conditions.
  • Report unusual occurrences and guest requests to the manager.
  • Maintain required certification from a responsible authority.
  • Use the Service Recovery Log and other communication logs to relay information between shifts.
  • Follow approved laundry procedures where applicable, operate washers and dryers, and fold linen according to standards.
Desired Qualifications
  • Experience in service, sales, telesales, or guest-relations work is preferred.

About the company

LBA Hospitality manages and develops hotels for ownership groups, with central teams handling sales, pricing, marketing, accounting and human resources. Its portfolio spans full-service, select-service and extended-stay properties under franchise brands such as Marriott, Hilton, Hyatt, IHG and Best Western. Owners hire LBA to plan hotel openings and coordinate property teams around guest service, brand standards, budgets and sales. Property leaders oversee daily work, drawing on corporate support while LBA earns business from management and development assignments. LBA began with its first Dothan hotel in 1973 and is headquartered in Dothan, Alabama.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dothan, AL

Founded

1973

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Simplify's Take

What believers are saying

  • Guest ratings earn recognition: two LBA-managed hotels won Marriott Chairman's Awards in June 2026, partly for recommendation scores.
  • Advancement has a visible example: LBA's August 2026 profile followed Emma Moore's rise to regional director overseeing 22 hotels.
  • Corporate teams show staying power: LBA says nearly half have worked there for at least 10 years.

What critics are saying

  • Hotel staffing remains a pressure point: LBA's HR manager flagged hiring and turnover challenges in September 2026.
  • Owners control management assignments: LBA's September 2026 Westin San Antonio North takeover followed an ownership change.
  • Renovations add project demands: LBA's September 2026 Westin San Antonio North announcement planned work through 2028.

What makes LBA Hospitality unique

  • LBA handles brand debuts: it opened the first Home2 Suites, Hyatt Studios and LivSmart Studios hotels.
  • Restaurant operations expand the work: LBA manages 40-plus dining outlets and 14 independent concepts.
  • Outside owners shaped LBA's model: a 16-hotel relationship began its third-party hotel management business.

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