Marketing & Business Development Specialist

About the Role 

Tucson Dermatology is seeking a results-driven Marketing & Business Development Specialist to elevate our practice’s visibility, patient engagement, and brand growth. This contract-based role is ideal for a self-starter with expertise in digital marketing, referral strategy, and creative outreach. You’ll play a pivotal role in shaping both our external presence and internal collaboration strategies to drive growth across our medical and aesthetic service lines. 

Key Responsibilities 

1. Social Media Strategy & Execution 

• Develop and manage a cohesive content calendar across platforms (Instagram, Facebook, LinkedIn). 

• Design and schedule engaging posts, stories, and reels that align with our brand voice. 

• Monitor engagement metrics, track leads from campaigns, and optimize based on performance. 

2. Business Development & Outreach 

• Research and pursue new partnership opportunities with local healthcare providers, community groups, and wellness partners. 

• Coordinate community events, expos, and networking functions on behalf of the practice. 

• Build referral relationships and maintain regular communication with key contacts. 

3. Referral Program Development 

• Design structured internal and external referral strategies: 

• Internal: Implement initiatives to promote provider-to-provider cross-referrals. 

• External: Launch and track a formal patient and partner referral program. 

• Build relationships with referring offices and ensure regular touchpoints, including tracking visits and gifts. 

4. Promotions, Print & Direct Advertising 

• Create and manage a MedSpa promotions calendar, coordinating with the front desk and aesthetic team. 

• Plan targeted print ads and explore direct mail campaigns. 

5. Public Relations & Community Engagement 

• Develop an outreach calendar for events, expos, sponsorships (e.g., golf associations, senior expos, chamber events). 

• Propose new PR opportunities and represent the practice at local engagements. 

• Build visibility through collaborations with local businesses and associations. 

6. Strategic Campaign Development 

• Build creative marketing campaigns with measurable goals and lead tracking. 

• Align messaging with patient experience, seasonal trends, and brand storytelling. 

• Regularly assess gaps and propose innovative campaign ideas for both clinical and aesthetic services. 

7. Physician Relationship & Recruitment Marketing 

• Develop employer branding materials to support physician recruitment. 

• Partner with leadership to market job openings and connect with residency programs and training institutions. 

• Track effectiveness of recruitment strategies and report outcomes. 

Ideal Candidate Profile 

• Proven experience in digital marketing, content creation, and business development (preferably in healthcare or aesthetics). 

• Strong understanding of social media algorithms, engagement tactics, and brand management. 

• Excellent communication and relationship-building skills. 

• Creative, detail-oriented, and self-directed with the ability to juggle multiple projects. 

• Experience with Canva, Meta Business Suite, Google Workspace, and referral tracking tools preferred. 

Bonus Points For 

• Prior experience in a dermatology, medical aesthetics, or private practice setting. 

• Familiarity with patient acquisition funnels, email marketing, or leading reach platforms. 

• Graphic design or video editing skills for digital storytelling. 

If you’re passionate about connecting people with excellent care through strategic marketing, we’d love to hear from you.