Senior Manager - Content Marketing

Position Overview: 

Viral Nation is one of the most advanced applied-AI companies in North America, reporting to the VP, Demand Generation, the Senior Manager, Content Marketing will run the day-to-day content engine that turns Viral Nation’s expertise and proprietary social data into MQLs, SQLs, and pipeline. The audience is clear: the content exists to attract and convert enterprise brands and the CMOs and marketing leaders who choose their agency partners. You own the editorial calendar and hands-on execution, from writing and AI-assisted production to SEO, distribution, and performance reporting, within the content strategy set with marketing leadership. Leading two content contributors plus a freelance/agency bench, you are a player-coach who ships high-impact thought leadership every week and keeps the team on cadence.

Responsibilities:

Run the content function to drive business growth

• Use AI tools (e.g., Claude, ChatGPT) daily to research, draft, and QA content, sustaining a high-volume, always-on cadence without sacrificing quality or brand voice.
• Build and maintain reusable prompts, guides, templates, and agentic workflows so the team produces consistently rather than one piece at a time.
• Apply human editorial judgment, fact-checking, and brand governance to every AI-assisted asset.

• Own and execute the content calendar aimed at winning enterprise brand clients, mapped to demand-gen campaigns, launches, and industry moments with clear funnel-stage intent for every asset.
• Run day-to-day content operations, build gated assets, nurture content, landing-page copy, and CTAs that capture and advance leads in partnership with the demand-gen team.
• Track content performance in HubSpot (traffic-to-lead conversion, MQL/SQL volume, content-sourced and content-influenced pipeline) and report results and recommendations to marketing leadership.
• Test and optimize headlines, formats, CTAs, and offers, and shift effort toward what generates the most qualified demand.

Produce and ship content through a hyper-growth phase

• Personally write, edit, and ship high-impact thought leadership weekly, alongside tentpole white papers and research reports.
• Turn Viral Nation’s proprietary social and creator data into data-driven listicles, rankings, and insight pieces.
• Capitalize on cultural and industry moments in real time with a point of view on what is happening in influencer and social marketing.
• Repurpose and redistribute high-performing assets, refresh high-potential content, and improve CTAs to keep output flowing while longer-form programs are in production.

Distribution, brand, and team

• Partner with the AEO/GEO and SEO leads to optimize content for search and AI-driven discovery, distribute it through web, blog, email, and gated assets, and hand finished pieces to the owned social team for LinkedIn and other platforms.
• Keep messaging consistent with brand guidelines and editorial standards across every asset.
• Manage and mentor the two content contributors plus a freelance/agency bench, setting priorities, assigning work, and editing for quality.
• Lead the team’s weekly rhythm: run planning and review sessions, remove blockers, give regular feedback, and hold the team accountable to deadlines and quality standards.

Qualifications and Skills:

• Hands-on, current fluency with AI content tools (e.g., Claude, ChatGPT) and experience using AI-assisted workflows to scale content production while protecting brand voice and quality.
• 4–7 years in content marketing including experience owning content as a lead-generation channel; agency, B2B, or high-growth environment preferred.
• Track record of using content to drive measurable results: traffic-to-lead conversion, MQL/SQL growth, and content-influenced pipeline.
• Experience running content operations in a project management platform (e.g., Monday.com, Asana) and keeping a lean team on schedule.
• Strong writer and editor who can personally produce executive-grade thought leadership at speed.
• People-leadership experience managing writers and freelance/agency resources.
• Working knowledge of SEO and marketing automation/CRM (e.g., HubSpot).
• Data-driven, funnel-minded, and comfortable being accountable to lead-gen metrics.