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Kenvue

Manufactures and markets consumer health products.

Media Planning Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeShibuya, Tokyo, JapanNo salary listedHybrid

About the Job

Requirements

  • At least 3 years of practical digital advertising or digital marketing experience in the D2C or e-commerce sector, at an advertising agency or operating company.
  • Hands-on experience operating performance-based advertising.
  • Practical experience with SEM/search, display, and social advertising.
  • Experience analyzing performance using KPIs such as CPA/CAC, ROAS, CVR, and traffic.
  • Experience identifying issues through data analysis and implementing concrete improvements.
  • Experience executing initiatives in collaboration with advertising agencies and external partners.
  • Experience analyzing data using tools such as Google Analytics.
  • Experience directing the production of creative assets and landing pages.
  • Analysis and reporting skills using Microsoft Excel and PowerPoint.
  • Native-level Japanese proficiency.

Responsibilities

  • Translate business and marketing policies set by the D2C Advertising Manager into digital advertising action plans and execute them.
  • Drive execution and operation across digital channels including SEM/search, display, social, and affiliate.
  • Set and improve campaign targeting, budget allocation, and messaging.
  • Direct production of advertising banners, videos, and landing pages.
  • Coordinate with internal departments, advertising agencies, and external partners to execute initiatives reliably and quickly.
  • Monitor daily advertising performance using ad-management interfaces and analytics tools.
  • Review KPIs such as CPA/CAC, ROAS, CVR, and traffic, and analyze performance changes and issues.
  • Develop and implement improvements to targeting, bidding, creative, keywords, and landing pages.
  • Participate directly in advertising setup and operations as needed, driving performance improvement rather than relying solely on agencies.
  • Continuously conduct test-and-learn activities and improve performance through the plan-do-check-act cycle.
  • Report analysis and improvement proposals to the manager and translate them into next actions.
  • Monitor digital advertising performance daily, weekly, and monthly.
  • Analyze campaign and media results, identifying gaps against targets and causes of performance changes.
  • Visualize findings clearly and report them to the manager and relevant stakeholders.
  • Propose specific improvements based on data.
  • Analyze advertising KPIs in relation to D2C business KPIs such as traffic, conversion, and gross merchandise value.
  • Under the manager's direction, brief advertising agencies and external partners, manage progress, and review performance.
  • Review agency media plans, performance reports, and optimization proposals.
  • Independently review data and ask questions or propose improvements rather than automatically accepting agency proposals.
  • Communicate routinely with agencies and manage actions and deadlines.
  • Use external partners effectively while building internal advertising-operation knowledge and expertise.
  • Work closely with the manager and D2C team members.
  • Coordinate with related teams including owned e-commerce, CRM, brand marketing, and content to execute digital advertising initiatives.
  • Align advertising with promotions, CRM, and e-commerce initiatives to improve performance across the consumer journey.
  • Support communication with regional teams as needed.

Desired Qualifications

  • Experience working in a D2C or e-commerce business.
  • Experience configuring campaigns, reviewing performance, and optimizing them through advertising management interfaces.
  • Knowledge or experience in affiliate marketing and SEO.
  • Experience coordinating CRM or owned e-commerce with digital advertising.
  • Basic knowledge of HTML, CSS, and JavaScript.
  • Experience in the beauty or skincare category.
  • English reading and writing skills and experience communicating with global or regional teams.

About the Company

Kenvue

Manufactures and markets consumer health products.

Kenvue is the world's largest pure-play consumer health company, focusing on the development, manufacturing, and sale of over-the-counter medicines, personal care, skincare, and wound care across three segments: Self Care, Skin Health & Beauty, and Essential Health. Its products use established, science-backed formulas to address everyday health needs, from pain relief and allergy care to hygiene and skincare, sold through retailers and direct-to-consumer channels in more than 165 countries. The company differentiates itself with a long-running brand portfolio, a broad global distribution network, and a data-driven marketing approach that supports strong brand leadership. Its goal is to maintain market leadership in consumer health, grow its brands and channels (including direct-to-consumer), and explore strategic options while expanding globally.

Company size
10,001+
Company stage
IPO
Headquarters
Montgomery Township, New Jersey
Founded
2023

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