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Smile Doctors

Orthodontic practice management and support organization

Senior Marketing & Business Analyst - Marketing

Data AnalysisUpdated on Nov 14
Full-timeDallas, TX, USANo salary listedIn-person

About the Job

Requirements

  • Strong written and oral communication skills.
  • Ability to connect data insights to financial and marketing outcomes.
  • Ability to present complex technical details clearly and concisely to non-technical team members.
  • A bachelor's degree in a quantitative field such as Statistics, Math, Engineering, or Computer Science is required.
  • Ten years of experience in analytics or data-focused positions.
  • Experience with Product Marketing, including Paid Search, Paid Social, Programmatic, and Direct Mail performance analysis.
  • Intermediate knowledge of Snowflake.
  • Intermediate knowledge of SQL, relational databases, and business intelligence tools.
  • Basic knowledge of Excel and Google Analytics.
  • Familiarity with AutoML technologies or advanced analytics platforms.

Responsibilities

  • Provide end-to-end analysis and insights, from scoping questions and pulling data to synthesizing insights and building presentations across channel performance, patient retention, return on investment, and product adoption.
  • Partner with Data Science, Product, Paid Media, Information Technology, and Marketing leadership to test hypotheses, build business cases, and identify growth and optimization opportunities.
  • Develop forecasts, dashboards, and readouts to guide product and paid acquisition for enterprise-wide initiatives.
  • Create reporting frameworks to streamline requests and deliver consistent, high-quality insights.
  • Engage with stakeholders across Operations, Information Technology, Accounting, agency partners, and Marketing to align priorities and identify opportunities.
  • Monitor and validate data sources to ensure integrity and consistency.
  • Flag anomalies, surface risks, and recommend solutions to support reliable decision-making.
  • Translate technical findings into clear, compelling stories for audiences with varying levels of data fluency.
  • Build organizational data literacy and awareness of best practices.
  • Proactively audit and optimize processes.

Desired Qualifications

  • A master's degree is preferred.

About the Company

Smile Doctors

Orthodontic practice management and support organization

Smile Doctors is the largest orthodontic-focused dental support organization in the United States, affiliating with and acquiring orthodontic practices to provide back-office and practice-management support. It handles operations, accounting, marketing, HR, and revenue-cycle management so clinicians can focus on patient care, and it offers a joint venture option where doctors keep local ownership, plus de novo openings and tuck‑in acquisitions to grow the footprint. The network includes 550+ locations across 36 states and is the leading Diamond Plus Invisalign provider. Its goal is to help orthodontists grow their practices and reach more patients by delivering scalable support and handling the business side of the practice.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$675M
Headquarters
Dallas, TX
Founded
2015

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