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Platzi

Subscription-based online learning with AI plans

B2B Growth Marketer

Growth MarketingConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, Mexico

About the Job

Requirements

  • At least 4 years of experience in B2B marketing, ideally in SaaS or EdTech.
  • Proven experience managing paid media budgets on LinkedIn Ads.
  • Strong command of analytics and attribution tools such as GA4 or HubSpot.
  • Hands-on experience building landing pages and running A/B tests for conversion.
  • Experience working closely with sales teams on long sales cycles.
  • Ability to write content that resonates with HR, learning and development, and technology leaders.

Responsibilities

  • Own B2B social content, keeping LinkedIn 95% focused on business audiences.
  • Plan, launch, and optimize B2B paid campaigns on LinkedIn Ads and other channels.
  • Build and improve landing pages that capture leads for Platzi's SaaS offering.
  • Create an experimentation framework to test messaging, audiences, formats, and pages.
  • Track every piece of content and campaign through to sales opportunity.
  • Adapt campaigns and budget to increasingly longer B2B sales cycles.

Desired Qualifications

  • Experience in SaaS or EdTech is ideal.

About the Company

Platzi

Subscription-based online learning with AI plans

Platzi is an online learning platform focused on professional and personal development. It uses a subscription model that gives users access to a wide range of courses and exclusive content, with monthly or annual plans and flexible installments. A key feature is personalized study plans powered by artificial intelligence, helping users tailor their learning to their goals. The platform also emphasizes community and networking, offering exclusive events (like Platzi Conf), downloadable content on mobile, and physical certificates for professional profiles. In short, Platzi provides accessible, goal-oriented education and resources for individuals looking to improve skills, particularly in technology, while maintaining price stability for active subscribers. Its differentiators include AI-driven personalized learning paths, a mix of events and certificates, and a strong subscriber-based model that incentivizes ongoing engagement.

Company size
501-1,000
Company stage
Series B
Total funding
$80.7M
Headquarters
San Francisco, CA
Founded
2012

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