New Media & Social Lead

Company Overview

Deepgram is bringing the world’s most natural interface, voice, to the technology we use every day. Our speech models and real-time infrastructure power AI systems that keep up with the way people actually speak. More than 5,000 organizations run conversational voice AI on Deepgram in production, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Cresta, Granola, and Jack in the Box.

The Deepgram Voice Agent Platform brings together speech-to-text, text-to-speech and speech-to-speech, with voice-native foundation models available through cloud APIs or self-hosted and on-premises deployments. Built for accuracy, low latency and cost efficiency, Deepgram makes high-quality voice experiences practical to build and run at scale. More than 650,000 developers have used Deepgram to process more than 200,000 years of audio. Every day, more of the world’s conversations with AI run on our models.

Operating Principles:

Deepgram is a research company that productizes as fast as possible. Four Operating Principles shape how we think, decide, and work together:

1. Compress before you communicate. You think it through first, then lead with the bottom line.

2. Resist entropy. You question what already exists before adding more process or tools.

3. Solve the category. You fix recurring problems at the source, not one case at a time.

4. Work at the frontier. You go after problems no one has solved yet.

We look for people who already work this way, and these principles shape how we grow and evaluate our team.

AI-First by Default

We build AI that millions of people talk to, and we run the company the same way. AI is how we centralize work here, and is core to how we operate.

That means more than using the tools. We expect you to:

• Build, not just use. Design your own workflows and agents, and use AI to remove whole categories of work instead of doing the same work faster.

• Own the output. AI can speed up the work. It doesn’t make anyone less accountable for it. You understand, verify, and stand behind everything you share, including what an agent produces for you.

• Spend the time you get back at the frontier. The capacity AI creates goes toward problems no one has solved yet.

• Keep pace. Models and tools change every month, and so will your work. You adopt what’s new quickly and drop what no longer earns its place.

We judge AI by what it helps you deliver and whether you stand behind the result, not by how often you use it. In interviews, expect to walk us through a workflow you built and where you drew the line between AI and your own judgment.

New Media & Social Lead

Building Deepgram’s social, creator, and new media program from scratch · Reports to the Head of Brand & Awareness

The Role

Deepgram is a voice company, and the internet is where voice is demoed, debated, memed, and decided. We’re hiring a Brand Social Lead to build our new media, social, and creator program from the ground up, and to make Deepgram a brand people want showing up in their feed. You’re a new media strategist. Brand-first, social-first, and very online. You know that a Substack post, a creator collab, a 30-second demo clip, a sharp X thread, and a founder’s LinkedIn post are different instruments, and you know which one to play and when. You’re plugged into the creators and communities shaping AI and developer culture, and you show up with ideas nobody has tried yet.

This is a lead role with no playbook to inherit: you’ll write it. You’ll set the strategy, make creative bets, and build the systems that drive social forward, partnering closely with creative teams, communications, DevRel, product marketing, and company leadership. We’re mid-rebrand, with a new verbal and visual identity landing now, so you’ll be defining how the new Deepgram brand shows up. You’ll report to our Senior Director, Brand Marketing.

What You’ll Do

Build the program from zero

• Define Deepgram’s social and new media strategy: which channels we own, where we show up, how we should show up there, and what we stop doing. A strategy that easily guides when to say yes, and when to say no.

• Set the baseline, the goals, and the measurement. Define what good looks like channel by channel, benchmark against competitors, and use the data to make decisions.

• Stand up the operating system: a visible calendar, intake, review, publishing, and reporting the whole company can see and trust.

• Partner with product marketing, communications, executives, and cross-company leadership to set the social calendar — understanding what to prioritize from a company perspective as well as what works best on social.

Own every channel, natively

• Lead Deepgram’s presence across LinkedIn, X, Instagram, YouTube and wherever the conversation moves next, each with its own voice and formats.

• Bring a social-first point of view to Deepgram’s social content, cadence, and channels. Understanding what is moving the needles, adjusting based on data, and growing our social community.

• Drive employee advocacy, building a sustainable program that encourages everyone at Deepgram to easily share what we’re up to. Understand how to get social into each employee’s hands, make it their own, and measure the effectiveness. Equip everyone with AI-native tools to stay on brand and social-first.

• Support executive social, helping our founders and leaders show up with their distinct points of view in the ways that will resonate most across channels.

Create content that lives out loud

• Lead short-form and social video strategy: demos, clips, explainers, behind-the-scenes, and reactive moments. Our product talks; our feed should too.

• Bring fresh formats: collabs, series, live moments, AI-native experiments, and stunts only a voice AI company could pull off.

• Partner with design, video producers, and AI tools to build a repeatable video engine that ships weekly, not quarterly.

• Turn launches, events, podcasts, livestreams, and campaigns into a steady stream of native social content.

Build the creator and community network

• Build out an always-on creator program. Identify, recruit, and manage creators across developer, AI, and tech culture, from YouTubers and streamers to newsletter writers and niche builders.

• Partner with DevRel to amplify hackathons, builds, and community across Deepgram’s corporate channels.

Lead with brand and taste

• Make every post unmistakably Deepgram. Apply the new brand in social-native ways, and know when to break the template.

• Spot cultural moments early and move fast, with the judgment to know which ones are ours.

• Use and build AI tools to scale the work: social listening, research, drafting, clipping, and reporting.

What You’ll Bring

• 7+ years in social, content, and new media, including time leading strategy for a brand people love to follow, ideally in tech, developer tools, AI, or consumer internet.

• Proof you’ve built something: a program, channel, or creator network you grew from little or nothing, with the numbers to show for it.

• Fluency across platforms, including Substack and the newsletter ecosystem, and a point of view on where attention is going next.

• Video instincts. You know what makes someone stop scrolling, and you can brief, direct, and edit short-form.

• Real relationships with creators, and an eye for talent before it’s obvious.

• Credibility with developers. You understand how technical audiences talk, what they respect, and what makes them roll their eyes.

• Brand-first thinking. You make the brand more interesting without making it less clear.

• Data fluency. You set baselines, read the numbers honestly, and use them to decide what to do next.

• Lead-level drive. You set direction, make calls, bring fresh ideas, and get things shipped without waiting for permission.

Bonus Points

• You’ve built an audience of your own: a newsletter, channel, podcast, or community.

• Experience in developer marketing, DevRel, or AI.

• Hands-on video editing or production skills.

• Experience with creator contracting, usage rights, and disclosure requirements.

• Experience at a high-growth company during a rebrand.

Notice: We're aware of individuals impersonating Deepgram recruiters. All legitimate Deepgram recruiting communication comes from an @deepgram.com email address. If you've received a message claiming to be Deepgram, please forward it to [email protected].