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Feathery

Automated website deployment and SEO platform

Field Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • 3–5 years of B2B field marketing or event marketing experience within enterprise SaaS or software.
  • Demonstrated experience personally owning conferences and events end-to-end, from planning and logistics through onsite execution and follow-up.
  • Experience working closely with Sales or Account Executives and understanding how field marketing contributes to awareness, meetings, opportunities, and pipeline.
  • Experience running industry conferences and customer or prospect programs such as dinners, roundtables, webinars, or regional events.
  • Project management and organizational skills, including the ability to manage multiple events, deadlines, vendors, budgets, and stakeholders simultaneously.
  • A commercial mindset and experience measuring event performance beyond attendance, including MQLs, meetings, qualified opportunities, pipeline, conversion, and ROI.
  • Strong communication and cross-functional collaboration skills.
  • Ability and willingness to travel across North America for conferences and events.

Responsibilities

  • Own industry conferences and events end-to-end, including sponsorship coordination, registration, booth and materials, vendors, attendee communications, onsite logistics, and post-event follow-up.
  • Manage multiple events simultaneously across timelines, budgets, vendors, and internal stakeholders.
  • Coordinate Feathery’s presence across industry conferences, customer and prospect events, executive dinners, roundtables, webinars, and other field programs.
  • Partner with internal teams and external vendors to ensure every program is delivered smoothly, on time, and to a high standard.
  • Travel across North America as needed to support key conferences and events.
  • Partner closely with Account Executives and Sales leadership to align events with priority accounts, territories, and pipeline goals.
  • Coordinate pre-event outreach and meeting-booking efforts to ensure Sales gets maximum value from each program.
  • Manage attendee and lead capture and ensure clear, timely handoff and follow-up after events.
  • Help create opportunities for Sales to engage prospects and customers through dinners, roundtables, executive programs, and other targeted field activations.
  • Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions.
  • Track and evaluate event success across attendance, MQLs, meetings booked, qualified opportunities, sourced and influenced pipeline, and overall event ROI.
  • Report on program performance and use results and Sales feedback to improve future events and investment decisions.
  • Identify which events and programs are delivering the strongest engagement and commercial impact.
  • Help improve and scale event processes as the field marketing program grows.

Desired Qualifications

  • Experience in fintech, financial services, insurance, or wealth management.
  • Experience with CRM, marketing automation, lead capture, or event tools such as HubSpot, Salesforce, or similar platforms.
  • Experience at an early-stage or high-growth B2B SaaS company.
  • Experience supporting account-based or executive engagement programs.

About the Company

Feathery

Automated website deployment and SEO platform

Feathery provides automatic website deployment and SEO indexing through a subscription-based platform. It monitors a connected Git repository, automatically deploying changes to a cloud server and performing full SEO indexing. Unlike some competitors, it combines deployment and SEO in one service with direct Git integration and clear tiered pricing. Its goal is to help businesses keep their sites up-to-date and easily discoverable with minimal technical effort.

Company size
11-50
Company stage
Series A
Total funding
$30.1M
Headquarters
San Francisco, CA
Founded
2021

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