Lash Artist
About the job
- A current Texas esthetician or cosmetology license is required.
- At least 200 hours of lash artist experience with client references is required.
- Knowledge of general sanitation laws and procedures and general health and safety standards in the beauty industry is required.
- Self-reliance and problem-solving skills are required.
- The ability to multitask and function independently while working in a team-driven environment is required.
- Exceptional time management and organizational skills, with keen attention to detail, are required.
- Reliability, punctuality, and a professional work ethic are required.
- Proficiency in both classic and volume lash applications is required.
- An excellent eye for detail and precision in lash application is required.
- Strong interpersonal and communication skills are required.
- The ability to provide exceptional customer service and build a loyal client base is required.
- Flexible availability to work evenings and weekends is required.
- Interest in learning new technology and passion for innovation are required.
- Assess clients' natural lashes and provide expert advice on suitable lash styles and lengths.
- Ensure client comfort and safety throughout the lash application process.
- Provide lash fills, removals, and touch-ups as required.
- Maintain a clean and organized work area, sterilize tools, and follow proper sanitation protocols.
- Stay current with the latest eyelash-extension trends and techniques.
- Provide customer service, ensure client satisfaction, and build strong client relationships.
- Perform lash applications using LUUM's robotic lash system after completing provided training.
About the company
LUUM automates eyelash extension application using robotics guided by artificial intelligence. The system analyzes each client's eye shape and lash features, then a robotic applicator positions and applies extensions with motorized precision, supported by software that learns from results to improve accuracy over time. This approach reduces appointment times while keeping high-quality, personalized results for each client. Unlike traditional lash services that rely on manual work and variability, LUUM combines AI, machine learning, and robotics to deliver consistent, rapid lash applications and provide lash artists with advanced tooling. The company aims to make luxury lash services faster and more reliable, helping salon owners boost productivity and profitability by standardizing and speeding up the process.
Company Size
51-200
Company Stage
N/A
Total Funding
$39.8M
Headquarters
Oakland, California
Founded
2017
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Simplify's Take
What believers are saying
- LUUM expanded from Bay Area pilots to Dallas, Newport Beach, and New York.
- By early 2026, LUUM planned six more locations across California, New York, and Texas.
- The company raised $36 million total, including Long Journey Ventures' 2024 Series A.
What critics are saying
- Lash artists still distrust automation; LUUM remains dependent on human operators for safety checks.
- LUUM still lacks disclosed revenue, making salon-unit economics opaque into 2026.
- If Ulta and Nordstrom slow rollouts, LUUM loses its only scalable distribution path.
What makes LUUM unique
- LUUM owns 73 patents across 27 countries, protecting its lash-robot platform.
- Its 2025 next-gen robot treats both eyes simultaneously, unlike manual lash services.
- Ulta Beauty and Nordstrom keep featuring LUUM in real retail stores.
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6 month growth
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8%What's the deal? Luum, an Oakland-based robotics startup automat…
Luum, an Oakland robotics startup, has raised $36 million to automate eyelash extensions. Co-founded by ex-Ekso Bionics engineer Nathan Harding, the system uses computer vision and safety magnets. CEO Jo Lawson plans to expand to eyebrow threading and microneedling, despite skepticism from professional lash artists.
LUUM Precision Lash launches groundbreaking AI, robotics pilot service with Ulta Beauty. Beauty-Tech Innovator Now Offering Industry Changing Lash Extensions At Ulta Beauty's San Jose Store OAKLAND, Calif., Dec. 12, 2023 /PRNewswire/ - LUUM Precision Lash, a groundbreaking beauty-tech venture, announced today the launch of its first commercial pilot with Ulta Beauty, the nation's largest beauty retailer. LUUM's technology, a pioneering combination of robotics and AI, enables its lash artists to provide stunning, personalized lash extensions more comfortably, safely and swiftly than the standard human application process. This launch signals a significant milestone for the beauty industry, with technology that's created an entirely new category - beauty experience automation. Lash extensions are the gold standard in lash beauty, but they can take hours to apply. With LUUM's new technology, beauty-services professionals are able to deliver better, faster, more profitable services. Lash-lovers in the Bay Area can now book appointments at Ulta Beauty's South San Jose store at Village Oaks, streamlining the process with full-set appointments taking less than 75 minutes. With LUUM's AI technology, the company anticipates applying full sets of extensions appointments in as little as 33 minutes in the near-term. "We're excited to partner with Ulta Beauty to bring our technology to beauty enthusiasts through this pilot," said Nathan Harding, CEO of LUUM Precision Lash. "We're focused on 'Fast Fabulous,' and confident our technology will revolutionize the industry by delivering high-quality, personalized services in record time." At launch, customers are able to choose fully ($170) or fill ($80) set appointment, choosing among three styles and two lengths. Those who have already tried LUUM's technology rave about its gentleness and non-invasive feeling. The technology is so comfortable that clients describe it as feeling like "butterfly kisses." "We're thrilled to partner with LUUM Precision Lash and support their innovative approach to driving advancements in beauty services," said Prama Bhatt, Chief Digital Officer at Ulta Beauty. "As we continue to leverage AI to unlock new experiences for our guests through Prisma Ventures, we're excited to offer beauty enthusiasts the opportunity to engage with LUUM's lash application services for the first time at our San Jose store." LUUM Precision Lash is a portfolio company of Prisma Ventures, Ulta Beauty's digital innovation fund, and the launch of the in-store pilot marks a significant step forward for both companies. To schedule an appointment at Ulta Beauty San Jose, please visit [www.luumlash.com/book]. About LUUM: Founded in 2017, LUUM Precision Lash is revolutionizing the multi-billion-dollar eyelash extension industry with advanced robotics and AI creating an entirely new category - Beauty Experience Automation. LUUM's technology is backed by a robust global patent portfolio and high-profile angel and institutional investors. For more information, visit www.luumlash.com. SOURCE LUUM
The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.
LUUM, Inc., the world’s first A.I. and robotics powered lash extension service, announced that the company has closed its Series A round bringing tota