Luxury Real Estate Agent

The Agency partners with Smartify Media to extend its brand through premium digital out-of-home media. MIAMI, FL, October 1, 2026 (EZ Newswire) - Smartify Media ("Smartify"), a premium digital out-of-home (DOOH) and retail media network operating across more than 40 U.S. markets, launched a new partnership with The Agency, the global luxury real estate brokerage founded in Beverly Hills. Through the partnership, select offices of The Agency will join Smartify's national digital out-of-home advertising network, transforming brokerage storefronts into connected digital environments where listings, brand content, and synergistic premium brand advertising can be managed dynamically. Smartify has launched in The Agency offices in La Jolla, Malibu, Berkeley, and Healdsburg, CA with more locations coming soon. "At The Agency, we've built our reputation on representing extraordinary properties and delivering best-in-class marketing to our agents and clients," said Rainy Hake Austin, President of The Agency. "Our partnership with Smartify allows us to bring that standard to life inside our offices, where digital environments showcase our listings and corporate campaigns with the sophistication our brand demands. This partnership reflects our continued investment in the tools and technology that set our agents apart, allowing them to better market their business and connect with clients." Digital screens deployed at participating The Agency locations will enable agents and teams to update listings and brand content in real time, replacing traditional static signage with dynamic, always-current messaging. The same infrastructure can also create new advertising inventory within premium brokerage environments, providing participating offices with an opportunity to generate synergistic premium media revenue from their physical locations. For agents, Smartify also extends visibility beyond the brokerage office across the entire Smartify network through Smartify REAL(TM)- Real Estate. Real World.(TM), a program that brings real estate marketing into the physical environments where consumers spend their everyday lives. Content marketed on a brokerage screen can also be distributed across Smartify's broader network, including retail and lifestyle destinations, shopping centers, EV charging displays, kiosks, neighborhood storefronts, and other high-traffic environments - giving agents the ability to extend their presence and reach defined audiences in the real world. "The Agency has built one of the most distinctive and globally recognized brands in luxury real estate, with a sophisticated digital presence and a footprint in many of America's most important markets," said Inna Finkelstein, SVP of Partnerships at Smartify. "Our partnership creates an opportunity to extend that brand beyond the digital experience and the brokerage office, connecting The Agency with consumers across a broader network of premium physical touch points where they live, shop, and move throughout their day." Smartify's digital media platform serves both commercial and residential real estate, creating new opportunities for property owners and operators to enhance their environments, engage audiences, and unlock the media value of their real estate assets. Brokerages leveraging Smartify's platform include First Team Real Estate, Seven Gables Real Estate, West + Main, The Keyes Company, Compass, and The Corcoran Group. About Smartify Media Headquartered in Miami, Florida, Smartify Media Inc. (Smartify) is a premium digital out-of-home and retail media company connecting brands with consumers where they live, work, shop, and transact. Its third-party audited and verified network provides access to premium audiences within brand-safe Smartify MainStreet(TM), Smartify Marketplaces(TM), and Smartify Everyday Commerce(TM) environments through programmatic, direct, and hyperlocal advertising. Smartify's AI-enabled technology integrates financial and operational data with historical performance insights and real-time signals to scale and standardize operations, enhance advertising precision, and optimize media monetization - increasing audience reach and campaign effectiveness for brands while driving recurring revenue for its partners. Learn more at smartifymedia.com. About The Agency The Agency is a global, luxury real estate brokerage representing clients across residential, new development, resort, and vacation rental markets worldwide. Since its founding in 2011 by Mauricio Umansky, The Agency has closed more than $104 billion in real estate transactions and grown to more than 190 offices across 17 countries. Consistently ranked among the top brokerages in the industry, The Agency is recognized as one of the fastest-growing boutique luxury real estate brands in the world. Redefining the traditional brokerage model, The Agency fosters a culture of true collaboration, where every client and listing is represented in a shared environment of partnership. Clients and agents alike benefit from the power of a global network and access to a full suite of in-house services, including creative, public relations, relocation, development, core services, and industry-leading technology. Media Contact

The Agency named 2026 Inman Golden I Club winner for Best Sales & Marketing Campaign. The Agency is thrilled to announce that The Agency has been honored with a 2026 Inman Golden I Club Award for Best Sales & Marketing Campaign, recognized for its team's work on the David Lynch Compound, which was listed by The Agency's Marc Silver, who represented both buyer and seller. Marc closed the transaction at $13 million in March of 2026, a result that speaks directly to the campaign's ability to attract the right buyer at the right price. The Golden I Club is Inman's highest honor in luxury real estate, recognizing the agents, teams, brokerages, and standout transactions that define the top tier of the industry. This win for the David Lynch Compound - a multi-residence Hollywood Hills property where the auteur lived and worked for more than three decades - highlights the strength and impact of its multi-faceted campaign, one comprised of sophisticated marketing as well as strategic press, all executed thoughtfully by its incredible in-house team. The accolades don't end there. The Agency was also named a 2026 finalist for Top Luxury Brokerage (an award The Agency won in 2022), and The Umansky Team was named a finalist for Top Luxury Team - congrats to Mauricio, Farrah Brittany, Alexia Umansky, and Madison Buffardi! "I am so incredibly proud of our team," said Rainy Austin, President of The Agency. "This win, and these nominations, reflect the impact of the daily collaboration that takes place between our agents and our in-house PR and Marketing teams. To be recognized by Inman, one of the industry's top publications, is a moment we can all celebrate. Such amazing accomplishments, team - well done!" Congratulations again to its Inman Golden I Club finalists and to everyone who contributed their talent and expertise to the winning campaign.

The Agency launches new office in Whitefish, Montana. The Agency can't get enough of Big Sky Country! The Agency is expanding its presence in Montana with the debut of its newest office in Whitefish. The Agency Whitefish marks its fourth location in the state, joining its existing offices in Bozeman, Big Sky, and Missoula. The Agency Whitefish is led by Managing Partner Joy Vance, who also heads The Agency's Bozeman and Big Sky offices. Joy brings more than $50 million in personal annual production and a proven track record across the state's biggest luxury markets to her role leading The Agency's newest Montana office. Whitefish is a Treasure State mountain town that shines in every season. This northwest Montana destination offers world-class skiing at iconic Whitefish Mountain Resort, proximity to Glacier National Park and access to a thriving downtown with charming parks, trails, and enticing locally owned restaurants. From the high-acreage retreats to the east to the waterfront enclaves that surround Flathead Lake, Whitefish is Montana living at its most magnificent. "Whitefish is one of those rare places where the landscape itself becomes the differentiator," said Mauricio Umansky, CEO and Founder of The Agency. "It's not just the mountains, and it's not just the lake - it's the unexpected combination of both that makes Whitefish unlike anywhere else in Montana and the Mountain West. We're seeing meaningful investment flow into the market, alongside a new wave of exceptional architecture that's elevating the region further. Whitefish is entering an exciting next chapter and Joy Vance brings the local credibility, market knowledge, and client-first approach to help shape what's next. We couldn't be more thrilled to be part of this remarkable community." "Finding the right partner to represent a market like Whitefish is everything, and in Joy, we know we have exactly that," said James Ramsay, EVP of The Agency's Franchise Division. "She has spent years building trust in Montana's luxury market across Bozeman and Big Sky, and she understands Whitefish in a way that only comes from real, deeply personal experience. This is a market that rewards that kind of local credibility, and pairing it with The Agency's global platform creates something that's going to be very hard to compete with. We couldn't be more confident about what she's going to build here." "What makes Whitefish different is that it's never felt like a resort town pretending to be something else," said Joy Vance. "This is a genuine mountain lake community - the water, the historic downtown, the access to Glacier - and once buyers spend real time here, they understand why it's becoming the destination Montana buyers were hoping to find. People come and quickly realize that Whitefish is unique from anywhere else in the region. There's a different energy here, and it's resonating with a different kind of buyer." The Agency Whitefish will be located at 346 Central Ave, Whitefish, MT 59937.