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Market My Market

Marketing for medical, dental, and law

Digital PR Contractor

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeNorth Carolina, USA$34 - $36 /hr

About the Job

Requirements

  • Three to five years of experience in public relations, digital public relations, media relations, or journalism, including hands-on outreach experience.
  • Demonstrated media placements and the ability to explain the coverage secured, its angle, and why the reporter accepted it.
  • Ability to generate three pitch ideas for a client in response to a news cycle without waiting for direction.
  • Ability to write quickly and turn complex topics into concise, compelling pitches.
  • Ability to manage multiple campaigns and client portfolios simultaneously.
  • Ability to work with volume and deadlines in a fast-paced environment.
  • Organization, proactivity, attention to detail, and discipline to work remotely.
  • Excellent verbal and written communication skills.

Responsibilities

  • Run public relations campaigns from brief through outreach, follow-up, and results; manage daily tasks, timelines, and deliverables across multiple clients.
  • Build and maintain relationships with reporters and editors; conduct proactive outreach and follow-up; track reporter preferences, beats, and engagement history.
  • Write tailored pitches for outlets, angles, and timely opportunities across proactive campaigns and reactive news.
  • Monitor the news cycle for relevant opportunities and pitch reporters directly with timely angles.
  • Respond daily to journalist source requests through Qwoted, Source of Sources, and similar platforms, matching client experts to relevant queries.
  • Identify opportunities to position clients as credible sources, define how their expertise should be framed, and brief the content team on commentary.
  • Support campaign development by sourcing datasets, shaping angles, and writing stories based on the data.
  • Build and refine media lists using Muck Rack, JournoFinder, and manual research, improving targeting over time.
  • Track coverage, links, and outreach performance, and report on results.
  • Monitor competitor media coverage, link acquisition, and authority gaps to identify differentiation opportunities for clients.
  • Collaborate with content, Client Experience, and PR leadership to keep campaigns moving and aligned with client goals.

Desired Qualifications

  • Experience with legal, dental, medical, or other regulated professional-services clients.
  • Familiarity with search engine optimization fundamentals and how earned links and citations affect search and artificial intelligence-generated visibility.

About the Company

Market My Market

Marketing for medical, dental, and law

Market My Market helps local professional services attract new clients through targeted digital marketing for medical, dental, and select legal practices. It designs and runs plans that use online ads, local search optimization, and social media to connect nearby consumers with offices, aiming to turn searches into appointments or consultations. The company differentiates itself by focusing specifically on B2C marketing for professional services and emphasizing authentic, domain-based email communication to avoid fraud. Its goal is to grow its clients’ local patient or client base by delivering measurable marketing programs that drive local inquiries and conversions.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2012

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