DTC Associate Planner

Role Summary

Anthropologie is looking for a Direct to Consumer (DTC) Associate Planner, who will own trackers, forecasts, and recaps that guide how we plan and measure digital performance. You’ll forecast and report on marketing channels, PDP Views & CVR, promotions, and site traffic, and keep our core planning files accurate and current. You’ll also take on ad hoc analysis to help partners understand what’s working and where to act.

Role Responsibilities

Forecasting and Planning

• Oversee the Terrain business including forecasts and recaps
• Work cross functionally in creating daily sales plans and loading them into current systems.
• Create marketing channel forecasts in partnership with marketing and analytics
• Build PDP and CVR forecasts at DIV/Dept/Class level in partnership with planning & merchandising.
• Maintain the DTC Tracker with actuals as well as making enhancements based off business needs.

Sales and Site Reporting

• Report monthly and ad hoc on promotional performance
• Create and maintain ad spend and impression performance dashboards
• Maintain & enhance Long Life reporting for both Women's and Home
• Deliver monthly final sale performance to finance
• Enhance and maintain views to SKU reporting
• Monitor sku productivity to determine ideal styles live on site.
• Produce dashboards in Claude with entry and navigation data to better assist teams on what is happening on site.

Role Qualifications

Skills and Experience

• Experience in DTC, e-commerce, marketing, or planning analytics
• Strong forecasting and quantitative skills, with the ability to turn large datasets into clear recommendations
• Clear communicator who summarizes results concisely for non-technical partners
• Detail-oriented, with the habit of validating numbers before they go out
• Able to manage recurring weekly and monthly deliverables alongside ad hoc requests
• Collaborative across planning, marketing, merchandising, and analytics teams

Tools

• Advanced Excel (pivots, lookups, large data files)
• Claude or similar AI tools for analysis and reporting; experience building repeatable workflows is a plus
• BI and reporting platforms (e.g., Qlik, MicroStrategy)

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.