PR and Social Media Executive
About the job
- A Bachelor's degree in Marketing, Communication, Public Relations, Advertising, Journalism, Business, or a related field.
- At least 2–4 years of experience in Public Relations, Social Media, Influencer Marketing, or Marketing Communications.
- Strong written and verbal communication skills.
- Experience managing social media platforms and influencer partnerships.
- Knowledge of social media analytics and reporting tools.
- Strong stakeholder and relationship management skills.
- Proficiency in Microsoft Office and presentation development.
- Ability to analyze data and convert insights into actionable recommendations.
- An outgoing and confident personality.
- Strong relationship-building and networking abilities.
- A creative and consumer-focused approach.
- Strong organization and attention to detail.
- An analytical and data-driven approach.
- Strong communication and presentation skills.
- Passion for beauty, luxury, lifestyle, and digital trends.
- A hands-on and execution-focused approach.
- Develop and maintain relationships with media, industry partners, and key stakeholders.
- Support the planning and execution of public relations initiatives, media launches, corporate announcements, and brand campaigns.
- Coordinate media invitations, press kits, and publicity materials.
- Monitor brand mentions, media coverage, and industry developments.
- Support crisis communication and reputation management activities when required.
- Manage and maintain LUXASIA, LUXASIA Philippines, and Skinsmart social media accounts.
- Coordinate content calendars, post scheduling, and publishing activities across platforms.
- Monitor social media engagement and community interactions.
- Collaborate with brand and marketing teams to ensure consistent messaging and visual identity.
- Identify opportunities to improve audience reach and engagement.
- Build, maintain, and regularly update the key opinion leader and influencer database.
- Track influencer profiles, audience demographics, follower counts, engagement rates, and brand affiliations.
- Identify suitable influencers and content creators for campaigns and partnerships.
- Coordinate influencer seeding, collaborations, events, and campaign deliverables.
- Monitor and evaluate influencer campaign performance and effectiveness.
- Support public relations activities during launches, media events, influencer gatherings, and corporate events.
- Coordinate logistics, guest management, invitations, and event communications.
- Ensure smooth execution of public relations and influencer engagement activities during events.
- Gather event feedback and prepare post-event reports.
- Track and analyze social media performance, influencer effectiveness, and public relations campaign results.
- Monitor engagement, reach, impressions, and earned media value where applicable.
- Prepare regular reports and insights for management and stakeholders.
- Provide recommendations to improve campaign performance and audience engagement.
- Stay updated on digital, social media, influencer, and beauty industry trends.
About the company
LUXASIA operates as an omnichannel beauty brand-builder in Asia Pacific. It helps luxury beauty brands enter markets and grow by delivering integrated services across luxury retail, online commerce, consumer marketing and analytics, and supply chain management. The company works with a broad portfolio of over 100 brands and has joint ventures with major players like LVMH, Revlon, Puig, Shiseido, and Orveon to extend its reach. Its platform combines on-the-ground retail presence with digital channels and data-driven marketing to manage every step of a brand’s growth in the region. LUXASIA differentiates itself through its scale (15 markets and 2700 employees), deep regional expertise, and a full-suite, end-to-end service offering under one roof. The company's goal is to help luxury brands successfully enter Asia Pacific and expand their market presence, while providing opportunities for its people to grow and contribute as part of a collaborative team.
Company Size
501-1,000
Company Stage
N/A
Total Funding
$6.9M
Headquarters
Singapore, Singapore
Founded
1986
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Simplify's Take
What believers are saying
- 2026 awards in Malaysia, Vietnam, and Indonesia validate recent retail execution.
- New boutiques and concepts in Malaysia, Vietnam, and Indonesia show active door expansion.
- India luxury beauty demand is forecast to double by 2028, supporting brand onboarding.
What critics are saying
- Luxury beauty dependence leaves 90% of revenue exposed to brand-partner concentration.
- Localization in India is running late, threatening Fenty and Laura Mercier execution.
- Any major brand exit would damage LUXASIA's omnichannel model and partner credibility quickly.
What makes LUXASIA unique
- LUXASIA spans 15 APAC markets, serving 100-plus luxury beauty brands.
- It owns end-to-end capabilities: retail, ecommerce, consumer marketing, analytics, and supply chain.
- Its India and Southeast Asia localization wins attract brands like Creed, Fenty, and Chantecaille.
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Benefits
- Health Insurance
- Mental Health Support
- Training Programs
- Employee Discounts