Full-Time

Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Perpay

Perpay

51-200 employees

Facilitates interest-free paycheck deduction payments

Fintech
Financial Services

Mid, Senior

Philadelphia, PA, USA

This is not a remote opportunity; it is 100% onsite.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis

You match the following Perpay's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 3+ years of experience in lifecycle marketing, retention marketing, or customer/consumer marketing
  • Multiple years managing direct reports within a lifecycle, CRM, or growth marketing function
  • Technical experience using lifecycle communication tools like Iterable, Braze, Customer.io, etc.
  • Strong experience working with event and customer data for use in creative personalization, segmentation, and analytics
  • Relevant experience working within growth frameworks and collaborating with Product and Analytics teams
  • Experience with A/B testing
Responsibilities
  • Manage the efforts of our Lifecycle marketing team across all channels (email, SMS, push)
  • Develop communication strategies, creative assets, and tracking frameworks to guide members through the user lifecycle through email, SMS, and push notifications
  • Understand our customer lifecycle deeply and identify opportunities for growth and optimization
  • Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign.
  • Investigate and test new channels to communicate with our existing customers
  • Conduct interviews, surveys, and additional customer research - turning insights into actionable marketing strategies
  • Partner with our Data Engineering & Analytics team to measure the impact of each campaign, and develop ways to scale
  • Be an expert on competitive products, trends, and technologies and share insights across team

Perpay helps consumers make shopping more accessible and affordable by allowing them to purchase products through interest-free payments that are deducted directly from their paychecks. Users start by answering a few questions to determine their spending limit, which can range from $500 to $2,500. Once approved, they can shop immediately, with payments spread over a series of installments, typically eight. This model is particularly useful for individuals who may not have access to traditional credit or prefer to avoid high-interest rates. What sets Perpay apart from its competitors is its focus on interest-free payments and the simplicity of having payments deducted directly from paychecks, making the repayment process hassle-free. The company's goal is to provide a straightforward and manageable way for consumers to make significant purchases without incurring debt or interest.

Company Stage

N/A

Total Funding

$2.4M

Headquarters

Philadelphia, Pennsylvania

Founded

2016

Growth & Insights
Headcount

6 month growth

5%

1 year growth

10%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for flexible payment options boosts Perpay's interest-free installment model.
  • AI integration can refine Perpay's spending limit assessments, improving user experience.
  • Embedded finance trends offer Perpay expansion opportunities through e-commerce partnerships.

What critics are saying

  • Increased competition from fintech startups may erode Perpay's market share.
  • Regulatory scrutiny on income-based limits could raise compliance costs for Perpay.
  • Economic downturns may affect users' repayment ability, impacting Perpay's financial stability.

What makes Perpay unique

  • Perpay offers interest-free payments deducted directly from paychecks, simplifying user experience.
  • The company targets consumers avoiding traditional credit, providing a unique market position.
  • Perpay's model supports significant credit score increases, enhancing user financial health.

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Benefits

Competitive salary + company equity

401k with company match

Medical / Dental / Vision insurance

Pre-tax Public Transportation benefit

Relocation assistance

Student loan company match

Gym subsidy with City Fitness

Cell phone plan

Paid parental leave

Unlimited PTO

Optional work from home (WFH) up to 4 weeks per year