Full-Time
Lifecycle Marketing Manager
Confirmed live in the last 24 hours
Perpay
51-200 employees
Facilitates interest-free paycheck deduction payments
Mid
Philadelphia, PA, USA
This is not a remote opportunity; it is 100% onsite.
- 3+ years of experience in lifecycle marketing, retention marketing, or customer/consumer marketing
- Multiple years managing direct reports within a lifecycle, CRM, or growth marketing function
- Stays up to date with growth marketing trends, tactics, and frameworks
- Technical experience using lifecycle communication tools like Iterable, Braze, Customer.io, etc.
- Strong experience working with event and customer data for use in creative personalization, segmentation, and analytics
- Relevant experience working within growth frameworks and collaborating with Product and Analytics teams
- Experience with A/B testing
- Manage the efforts of our Lifecycle marketing team across all channels (email, SMS, push)
- Develop communication strategies, creative assets, and tracking frameworks to guide members through the user lifecycle through email, SMS, and push notifications
- Understand our customer lifecycle deeply and identify opportunities for growth and optimization
- Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign.
- Investigate and test new channels to communicate with our existing customers
- Conduct interviews, surveys, and additional customer research - turning insights into actionable marketing strategies
- Partner with our Data Engineering & Analytics team to measure the impact of each campaign, and develop ways to scale
- Be an expert on competitive products, trends, and technologies and share insights across team
Perpay.com provides a financial solution that allows consumers to shop without the burden of high-interest rates. Users can make purchases and pay for them over time through interest-free payments that are directly deducted from their paychecks. The process begins with users answering a few questions to determine their spending limit, which can range from $500 to $2,500. Once approved, they can shop immediately, with payments automatically deducted in installments, typically over eight pay periods. This model is particularly beneficial for those who may not have access to traditional credit or prefer to avoid interest charges. What sets Perpay apart from its competitors is its focus on interest-free payments and the simplicity of direct paycheck deductions, making the repayment process easier for users. The company's goal is to make shopping more accessible and affordable for its members, providing a straightforward alternative to traditional credit options.
Company Stage
N/A
Total Funding
$2.4M
Headquarters
Philadelphia, Pennsylvania
Founded
2016
6 month growth
↑ 23%1 year growth
↑ 41%2 year growth
↑ 85%
Simplify's Take
What believers are saying
- Perpay's rapidly growing user base of 2 million members indicates strong market demand and potential for continued growth.
- The interest-free payment model can attract a broad range of consumers, including those wary of incurring debt, thereby expanding the customer base.
- Partnerships with retailers can provide additional revenue streams and enhance the shopping experience for users.
What critics are saying
- The competitive landscape of financial technology and retail markets means Perpay must continuously innovate to maintain its unique value proposition.
- Reliance on paycheck deductions could pose risks if users experience job instability or changes in employment status, affecting repayment.
What makes Perpay unique
- Perpay's unique model of interest-free payments directly deducted from paychecks sets it apart from competitors who often rely on traditional credit or high-interest installment plans.
- The straightforward approval process and immediate shopping capability provide a seamless user experience, unlike more cumbersome credit checks and approval processes seen elsewhere.
- By focusing on consumers who may not have access to traditional credit options, Perpay taps into an underserved market segment, offering a valuable alternative to high-interest loans.
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Benefits
Competitive salary + company equity
401k with company match
Medical / Dental / Vision insurance
Pre-tax Public Transportation benefit
Relocation assistance
Student loan company match
Gym subsidy with City Fitness
Cell phone plan
Paid parental leave
Unlimited PTO
Optional work from home (WFH) up to 4 weeks per year