Full-Time

Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Perpay

Perpay

51-200 employees

Facilitates interest-free paycheck deduction payments

Fintech
Financial Services

Mid, Senior

Philadelphia, PA, USA

This is not a remote opportunity; it is 100% onsite.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 3+ years of experience in lifecycle marketing, retention marketing, or customer/consumer marketing
  • Multiple years managing direct reports within a lifecycle, CRM, or growth marketing function
  • Stays up to date with growth marketing trends, tactics, and frameworks
  • Technical experience using lifecycle communication tools like Iterable, Braze, Customer.io, etc.
  • Strong experience working with event and customer data for use in creative personalization, segmentation, and analytics
  • Relevant experience working within growth frameworks and collaborating with Product and Analytics teams
  • Experience with A/B testing
Responsibilities
  • Manage the efforts of our Lifecycle marketing team across all channels (email, SMS, push)
  • Develop communication strategies, creative assets, and tracking frameworks to guide members through the user lifecycle through email, SMS, and push notifications
  • Understand our customer lifecycle deeply and identify opportunities for growth and optimization
  • Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign.
  • Investigate and test new channels to communicate with our existing customers
  • Conduct interviews, surveys, and additional customer research - turning insights into actionable marketing strategies
  • Partner with our Data Engineering & Analytics team to measure the impact of each campaign, and develop ways to scale
  • Be an expert on competitive products, trends, and technologies and share insights across team

Perpay provides a financial solution that allows consumers to make purchases and pay for them over time without incurring interest. Users start by answering a few questions to determine their spending limit, which can be between $500 and $2,500. Once approved, they can shop immediately, and payments are automatically deducted from their paychecks in a series of installments, typically over eight pay periods. This model is particularly useful for individuals who may not have access to traditional credit or prefer to avoid high-interest rates. What sets Perpay apart from its competitors is its focus on interest-free payments and the convenience of direct paycheck deductions, making the repayment process straightforward and manageable. The company's goal is to make shopping more accessible and affordable for its members, helping them make significant purchases without the burden of debt.

Company Stage

N/A

Total Funding

$2.4M

Headquarters

Philadelphia, Pennsylvania

Founded

2016

Growth & Insights
Headcount

6 month growth

5%

1 year growth

10%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for flexible payment options boosts Perpay's interest-free installment model.
  • AI integration can refine Perpay's spending limit assessments, improving user experience.
  • Embedded finance trends offer Perpay expansion opportunities through e-commerce partnerships.

What critics are saying

  • Increased competition from fintech startups may erode Perpay's market share.
  • Regulatory scrutiny on income-based limits could raise compliance costs for Perpay.
  • Economic downturns may affect users' repayment ability, impacting Perpay's financial stability.

What makes Perpay unique

  • Perpay offers interest-free payments deducted directly from paychecks, simplifying user experience.
  • The company targets consumers avoiding traditional credit, providing a unique market position.
  • Perpay's model supports significant credit score increases, enhancing user financial health.

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Benefits

Competitive salary + company equity

401k with company match

Medical / Dental / Vision insurance

Pre-tax Public Transportation benefit

Relocation assistance

Student loan company match

Gym subsidy with City Fitness

Cell phone plan

Paid parental leave

Unlimited PTO

Optional work from home (WFH) up to 4 weeks per year