Senior Manager Solutions Marketing

The primary purpose of the Senior Manager Solutions Marketing is to lead a cross-functional marketing team which develops a marketing strategy and then executes against that strategy to drive demand in alignment with regional vertical sales team’s priorities and within the global marketing ecosystem. This role is responsible for leading Go-To-Market strategy and implementation for all key lines of business for the Retail and Hospitality consumer segments and enhance the company’s approach to targeting, segmentation, tactics and channels optimization to ensure goal achievement.

• Leads development of Regional GTM Strategy along with vertical sales leadership, including reputation, demand creation, sales / channel enablement and market intelligence tactics
• Contributes to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts
• Leads event strategy along with vertical sales leadership including event identification, messaging/themes, demo selection, and promotion working alongside Event/PR/Social/Digital marketing teams. 
• Orchestrates across multiple marketing functions, sales, business intelligence, strategy and services to successfully execute against the annual regional vertical GTM strategy
• Accountable for key content development, particularly high value CTA assets for thought leadership & lead generation and account-based marketing programs to expand and close pipeline
• Manages a small direct team to ensure coverage of marketing support for key, strategic, named and territory accounts across multiple routes to market – direct, partner, distribution, etc.
• Comprehensive regional GTM marketing plan – annual, quarterly
• Solution pipeline, revenue – marketing influenced & driven
• Successful seller adoption of enablement materials
• Regional Customer Reference Pipeline

Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL., or Holtsville, NY

10% domestic travel

Minimum Qualifications:
     

• BA/BS degree in relatable field
• 12+ years of experience in relevant business development or marketing role, candidates with 10+ years of experience in strategic marketing/event planning will be considered
• 3+ years leadership experience including direct and indirect

• Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL., or Holtsville, NY

• 10% domestic travel

Preferred Skills and Competencies:

• Strategic marketing planning – segmentation, sizing, spend
• Clarity of thinking & vision – keen prioritization skills
• Organizational Agility: Matrix , direct and indirect management
• Influence / Negotiation / Partnership skills with sales
• Retail and/or Hospitality consumer experinece 
• Knowledge of hardware products (i.e., rugged mobile computers, barcode scanners, RFID readers, printers, etc)
• Leading change
• Drives results and execution through a virtual team
• Ability to technically understand how products fit in to create and deliver a solution
• Excellent presentation & communication skills
• Previous experience marketing to, working within or selling to the “big core 4” vertical markets
• Budget management – planning, forecasting, etc.
• Understanding of the complex business go to market model

Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at [email protected]. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Know Your Rights:

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Conozca sus Derechos:

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 136100.00 - USD 204100.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.