Smartly.io’s Global Partnerships Team is responsible for growing our strategic partnerships with Platform and Technology partners. As a part of Smartly.io’s journey becoming a full multi-platform player, we need to nurture and improve our relationship with Platform partners like Meta, Pinterest, Snapchat, TikTok and Google. Driving new business, retaining & growing existing customers, increasing awareness of our offering and promoting sales collaboration across internal and external GTM organizations.

As Partner Development Lead, you will report to the Director of Platform Partnerships and work closely with the regional Sales & CS leads and teams, as well as multiple other functions across the company to strengthen Smartly.io’s position in the region. 

You will play a key role in developing growth strategies and carrying out strategic projects with platform partners. You will also function as a crucial link between partners and our Sales & Customer Success teams. 

In this role, you’ll be at the forefront of the fast-paced online marketing industry, allowing you to continue to learn & develop at speed whilst also growing and nurturing your own vertical expertise, managing relationships with large partners and scaling the operations of an ambitious growth company.

Please note: This is opportunity is a 1 year fixed term contract.

A Partner Development Lead’s responsibilities include...

• Strategic Relationship Building: Cultivate and nurture relationships with Platform Partner representatives to establish a solid foundation for collaboration and mutual success, building positive trust and advocacy towards Smartly.io. Manage the overall sales org relationships (including senior contacts) between Smartly.io and the platform partner across key verticals like Retail, E-Comm, Travel, M&E, Gaming, Finance or Tech.
• Evangelization, Education: Improve platform partners’ awareness of the Smartly.io offering and surface success stories in order to ensure a good understanding of the value Smartly.io provides. Organize one-to-many meetings where you skillfully present Smartly’s capabilities, emphasizing its alignment with partner goals, highlighting vertical-focused or objective-based solutions.
• Influence Ad Spend: Collaboration with Smartly.io’s Sales & Customer Success teams to align on process, best practices, revenue-generating opportunities and increase understanding, awareness and adoption of Smartly.io’s solution across Platform Partner. Open, impact deals positively by providing partner support that aligns Smartly’s offerings with partner’s solution needs, creating win-win outcomes. Increase Smartly mind, market and wallet share.
• Partner Expertise & Business Alignment: Seek & showcase a deep understanding of partner’s priorities and tailor your communication to showcase how Smartly operates in harmony with these priorities, creating a symbiotic partnership. Map and understand client org, identify key players, decision makers, and influencers. Be the eyes and ears in the field, delivering feedback to prioritize new initiatives
• Commercial Initiatives & Enablement: Scope, build and implement joint business plans, commercial incentives and programs with Platform Partner, and seek win-win-win opportunities. Act as Smartly.io’s main POC for Platform partner programs and initiatives.

We’re definitely looking for you if you have...

• Proven sales, sales support, or business development experience working with advertising agencies, publishers, or digital media platforms (FMPs, PMPs, APIs, etc).
• Vertical expertise across Retail, E-Comm, Travel, M&E, Gaming, Finance or Tech.
• Sales-driven nature, but looking to build more strategic, lasting relationships that help both advertisers and media platforms deliver better and more effective advertising.
• Demonstrated capability to work cross-functionally and across a distributed and growing global team.
• Previous experience of working with Smartly.io platform partners (e.g. Facebook, Snapchat, Pinterest, TikTok) and demonstrated capability to create strong relationships and trust
• Detailed knowledge of digital ad strategies and the ad tech space
• Ability to work in our London office at least 2 days a week (hybrid)

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