About

Smartly.io automates social media advertising to assist businesses in reaching their marketing goals. It focuses on platforms like Facebook and Instagram, serving clients such as Uber and Burger King. The company automates media buying, creative production, and performance optimization, allowing businesses to create personalized and scalable ad campaigns. Smartly.io offers both software that automates manual advertising tasks and managed services for expert guidance, generating revenue through subscription and service fees. What sets Smartly.io apart is its blend of creativity and data-driven insights, with a dedicated Creative Services team that collaborates with clients to produce effective ad creatives. The goal of Smartly.io is to simplify social advertising, helping brands effectively engage with consumers and maximize their return on ad spend.

Simplify's Take

What believers are saying

• Providence Equity Partners' investment provides resources for market expansion and technology enhancement.
• Brand Pulse offers real-time reach and frequency capabilities, addressing the decline of cookie-based tracking.
• Smartly.io's AI-driven solutions capitalize on the trend towards personalized, scalable ad campaigns.

What critics are saying

• End of cookie-based tracking challenges Smartly.io's data-driven advertising model.
• Increasing competition from AI-powered advertising technology companies threatens market share.
• Reliance on major social media platforms makes Smartly.io vulnerable to policy changes.

What makes Smartly.io unique

• Smartly.io automates every step of social advertising, enhancing performance and creativity.
• The company combines creativity with data-driven insights for effective ad campaigns.
• Smartly.io offers both software and managed services, providing a comprehensive advertising solution.

Help us improve and share your feedback! Did you find this helpful?

YesNo