Smartly.io

Smartly.io

Automates social ads across platforms

Overview

Smartly.io automates social media advertising for brands by handling media buying, creative production, and performance optimization across platforms like Facebook and Instagram. It combines software that automates campaign tasks with a managed services team that provides expert guidance to help brands scale efficiently and profitably. Its Creative Services unit designs, produces, and continually tests ad creatives to improve engagement and return on ad spend (ROAS). The goal is to help brands adapt to changing social media behavior and achieve scalable, profitable advertising across multiple platforms.

About Smartly.io

Simplify's Rating
Why Smartly.io is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Consumer Software

Enterprise Software

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$2.8M

Headquarters

Helsinki, Finland

Founded

2013

Get referred to Smartly.io

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Smartly completed INCRMNTAL acquisition on May 7, 2026, accelerating measurement-driven cross-channel optimization.
  • Mexico City hub opened March 10, 2026, expanding engineering, AI, and commercial hiring.
  • ADVANCE returns September 29, 2026, signaling strong brand demand and partner ecosystem support.

What critics are saying

  • Meta, Google, TikTok, and Roku own the pipes; Smartly depends on their API access.
  • OpenAI and platform incumbents internalize Smartly's orchestration layer by 2027, compressing margins.
  • Any measurement failure, privacy shift, or ad-trust scandal in ChatGPT destroys the highest-upside channel.

What makes Smartly.io unique

  • Smartly combines creative, media, and incrementality measurement after acquiring INCRMNTAL on May 7, 2026.
  • It became OpenAI's first creative adtech partner, extending into ChatGPT advertising in April 2026.
  • Roku partnership brings social-style campaign tools to CTV through Roku Ads API in 2026.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$2.8M

Below

Industry Average

Funded Over

3 Rounds

Buyout funding comparison data is currently unavailable. We're working to provide this information soon!
Buyout Funding Comparison
Coming Soon

Benefits

Unlimited Paid Time Off

Paid Holidays

Paid Sick Leave

Health Insurance

Mental Health Support

401(k) Retirement Plan

401(k) Company Match

Company Equity

Life Insurance

Disability Insurance

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-2%
True North Radio Network
Aug 6th, 2026
Smartly's ADVANCE returns to New York Sept. 29 at Spring Studios.

Smartly's ADVANCE returns to New York Sept. 29 at Spring Studios. * 1 hr ago Smartly's flagship event, ADVANCE, returns to New York City on Sept. 29, 2026, at Spring Studios. The event will bring together more than 750 senior marketing and advertising leaders from brands, agencies and leading technology platforms. As AI reshapes how brands are built and consumers discover products, creativity, media, and intelligence are becoming one connected system. ADVANCE will explore what this shift means for marketers, their teams, and the next generation of brand and business growth. The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUniversal, The New York Times, Pinterest, Reddit, TikTok, WPP, Wpromote and YouTube, alongside opening remarks from Smartly CEO Laura Desmond. Additional speakers and special guests will be announced in the coming weeks. Closing the day, NBA Champion and New York Knicks forward Josh Hart will join Smartly CEO Laura Desmond in conversation alongside Matthew Hillman, CEO of PATH Talent. Together, Hart and Hillman co-host The Roommates Show, one of sports' fastest-growing podcasts. Drawing on their experience building loyal communities on and off the court, they'll explore what it takes to create authentic cultural relevance, build enduring brands and turn defining moments into lasting impact. "As access to AI becomes universal, competitive advantage shifts somewhere new," said Laura Desmond, CEO of Smartly. "It will belong to the companies and marketing leaders who turn abundant data into intelligence that compounds. Making every decision, campaign, creative asset, and every outcome better than the last. ADVANCE is where the conversation takes place, where the connections are made, and where marketers uncover their competitive advantage in the intelligence era." Complementing the mainstage program, ADVANCE features two tracks: Creative AI and Commerce AI. The Creative AI track explores how brands can build enduring creative systems in the age of AI, while the Commerce AI track explores how marketers are driving growth through cross-channel orchestration, measurement and responsible automation. Across both tracks, conversations will explore the evolving role of marketing teams, platform strategy, trust, authenticity and the practical application of AI. ADVANCE is made possible with support from partners including Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok, whose collaboration helps shape programming and experiences throughout the event. Registration is now open. Qualified attendees from brands and advertising organizations may be eligible for complimentary admission. About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave(TM): Creative Advertising Technologies. Its platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. True North Radio Network support 800+ brands and manage over $7 billion in ad spend globally. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, True North Radio Network help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, True North Radio Network empower brands to maximize performance and drive real business outcomes. Visit Smartly.io to learn more. Media gallery

Smartly.io
Aug 6th, 2026
Smartly's ADVANCE returns to New York Sept. 29 at Spring Studios.

Smartly's ADVANCE returns to New York Sept. 29 at Spring Studios. Smartly's flagship event will convene more than 750 senior leaders from brands, agencies and technology platforms to explore how AI, creative, commerce and intelligence are converging to reshape modern marketing NEW YORK - August 6, 2026 - Smartly's flagship event, ADVANCE, returns to New York City on Sept. 29, 2026, at Spring Studios. The event will bring together more than 750 senior marketing and advertising leaders from brands, agencies and leading technology platforms. As AI reshapes how brands are built and consumers discover products, creativity, media, and intelligence are becoming one connected system. ADVANCE will explore what this shift means for marketers, their teams, and the next generation of brand and business growth. The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUniversal, The New York Times, Pinterest, Reddit, TikTok, WPP, Wpromote and YouTube, alongside opening remarks from Smartly CEO Laura Desmond. Additional speakers and special guests will be announced in the coming weeks. Closing the day, NBA Champion and New York Knicks forward Josh Hart will join Smartly CEO Laura Desmond in conversation alongside Matthew Hillman, CEO of PATH Talent. Together, Hart and Hillman co-host The Roommates Show, one of sports' fastest-growing podcasts. Drawing on their experience building loyal communities on and off the court, they'll explore what it takes to create authentic cultural relevance, build enduring brands and turn defining moments into lasting impact. "As access to AI becomes universal, competitive advantage shifts somewhere new," said Laura Desmond, CEO of Smartly. "It will belong to the companies and marketing leaders who turn abundant data into intelligence that compounds. Making every decision, campaign, creative asset, and every outcome better than the last. ADVANCE is where the conversation takes place, where the connections are made, and where marketers uncover their competitive advantage in the intelligence era." Complementing the mainstage program, ADVANCE features two tracks: Creative AI and Commerce AI. The Creative AI track explores how brands can build enduring creative systems in the age of AI, while the Commerce AI track explores how marketers are driving growth through cross-channel orchestration, measurement and responsible automation. Across both tracks, conversations will explore the evolving role of marketing teams, platform strategy, trust, authenticity and the practical application of AI. ADVANCE is made possible with support from partners including Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok, whose collaboration helps shape programming and experiences throughout the event. Registration is now open. Qualified attendees from brands and advertising organizations may be eligible for complimentary admission. About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave(TM): Creative Advertising Technologies. Its platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. Smartly support 800+ brands and manage over $7 billion in ad spend globally. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, Smartly help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, Smartly empower brands to maximize performance and drive real business outcomes. Visit Smartly.io to learn more. Media Contact Joseph J. Nuñez Senior Director, Global Communications Get in touch. Have a question? Reach out to its communications team. Joseph Nuñez [email protected] [email protected]

The Montreal Gazette
Jun 22nd, 2026
Smartly introduces Smartly Synapse, the intelligent AI orchestration layer powering its advertising platform.

Smartly introduces Smartly Synapse, the intelligent AI orchestration layer powering its advertising platform. Smartly Synapse powers Smartly's agentic orchestration, providing marketers a faster, more intelligent way to plan, execute, and optimize millions of signals for better results NEW YORK - Smartly today introduced Smartly Synapse, the intelligent AI orchestration and memory layer behind every Smartly AI Agent. Built on years of cross-channel creative, media and performance intelligence and...

Business Wire
Jun 22nd, 2026
Smartly launches Synapse AI orchestration layer for $7B ad platform

Smartly has introduced Smartly Synapse, an AI orchestration and memory layer powering its advertising platform. The system transforms campaign data, business context and user input into coordinated marketing actions across channels. Built on cross-channel creative, media and performance intelligence, Smartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes inform one another. The shared intelligence layer learns from every campaign to improve future recommendations and execution. The technology synthesises company context, user behaviour, market trends and performance data to provide Smartly's AI agents with the context needed for planning, execution and optimisation. Smartly supports over 800 brands and manages more than $7 billion in ad spend globally, with partnerships across major platforms including Meta, Google and TikTok.

TV Technology
Jun 17th, 2026
Smartly, Roku bring social performance tools to CTV.

Smartly, Roku bring social performance tools to CTV. New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale NEW YORK - Smartly, an AI-powered ad tech platform, and Roku have announced that they are working together to offer tools that will bring the speed, precision, and measurability of social advertising to CTV. At the core of this partnership is a direct connection between Smartly and Roku Ads Manager, Roku's outcomes-driven CTV platform, via the Roku Ads API. This allows marketers to run CTV campaigns using the tools they already use for social, making it easy to activate campaigns on TV quickly and reach new audiences with greater ease and measurable impact. "CTV's performance era is here," said Laura Desmond, CEO of Smartly. "The best advertising follows attention across every screen, and streaming is where we can now finally unlock the same proven results. Partnering with Roku brings the same rigor, scale, and incrementality advertisers have built on social to the biggest screen in the home. Together, we are creating a structural shift in how brands grow." The partnership also streamlines creative development and execution, allowing advertisers to adapt existing social assets for the TV screen. This saves both time and resources by eliminating the need to rebuild separate ads for each platform. "Advertisers want CTV to work as hard as their best-performing channels," said Patrick Harris, SVP, Global Advertising Sales & Partnerships, Roku. "At Roku, we are strategically positioned to deliver that at scale. This partnership with Smartly makes it simple for brands to bring the speed and precision of social into TV, enabling them to turn proven strategies into measurable growth on the biggest screen." The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

Recently Posted Jobs

Sign up to get curated job recommendations

Smartly.io is Hiring for 34 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →