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Smartly.io automates social media advertising for brands by handling media buying, creative production, and performance optimization across platforms like Facebook and Instagram. It combines software that automates campaign tasks with a managed services team that provides expert guidance to help brands scale efficiently and profitably. Its Creative Services unit designs, produces, and continually tests ad creatives to improve engagement and return on ad spend (ROAS). The goal is to help brands adapt to changing social media behavior and achieve scalable, profitable advertising across multiple platforms.
Industries
Data & Analytics
Consulting
Consumer Software
Enterprise Software
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$2.8M
Headquarters
Helsinki, Finland
Founded
2013
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Total Funding
$2.8M
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Funded Over
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Unlimited Paid Time Off
Paid Holidays
Paid Sick Leave
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Disability Insurance
Smartly's ADVANCE returns to New York Sept. 29 at Spring Studios. * 1 hr ago Smartly's flagship event, ADVANCE, returns to New York City on Sept. 29, 2026, at Spring Studios. The event will bring together more than 750 senior marketing and advertising leaders from brands, agencies and leading technology platforms. As AI reshapes how brands are built and consumers discover products, creativity, media, and intelligence are becoming one connected system. ADVANCE will explore what this shift means for marketers, their teams, and the next generation of brand and business growth. The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUniversal, The New York Times, Pinterest, Reddit, TikTok, WPP, Wpromote and YouTube, alongside opening remarks from Smartly CEO Laura Desmond. Additional speakers and special guests will be announced in the coming weeks. Closing the day, NBA Champion and New York Knicks forward Josh Hart will join Smartly CEO Laura Desmond in conversation alongside Matthew Hillman, CEO of PATH Talent. Together, Hart and Hillman co-host The Roommates Show, one of sports' fastest-growing podcasts. Drawing on their experience building loyal communities on and off the court, they'll explore what it takes to create authentic cultural relevance, build enduring brands and turn defining moments into lasting impact. "As access to AI becomes universal, competitive advantage shifts somewhere new," said Laura Desmond, CEO of Smartly. "It will belong to the companies and marketing leaders who turn abundant data into intelligence that compounds. Making every decision, campaign, creative asset, and every outcome better than the last. ADVANCE is where the conversation takes place, where the connections are made, and where marketers uncover their competitive advantage in the intelligence era." Complementing the mainstage program, ADVANCE features two tracks: Creative AI and Commerce AI. The Creative AI track explores how brands can build enduring creative systems in the age of AI, while the Commerce AI track explores how marketers are driving growth through cross-channel orchestration, measurement and responsible automation. Across both tracks, conversations will explore the evolving role of marketing teams, platform strategy, trust, authenticity and the practical application of AI. ADVANCE is made possible with support from partners including Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok, whose collaboration helps shape programming and experiences throughout the event. Registration is now open. Qualified attendees from brands and advertising organizations may be eligible for complimentary admission. About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave(TM): Creative Advertising Technologies. Its platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. True North Radio Network support 800+ brands and manage over $7 billion in ad spend globally. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, True North Radio Network help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, True North Radio Network empower brands to maximize performance and drive real business outcomes. Visit Smartly.io to learn more. Media gallery
Smartly's ADVANCE returns to New York Sept. 29 at Spring Studios. Smartly's flagship event will convene more than 750 senior leaders from brands, agencies and technology platforms to explore how AI, creative, commerce and intelligence are converging to reshape modern marketing NEW YORK - August 6, 2026 - Smartly's flagship event, ADVANCE, returns to New York City on Sept. 29, 2026, at Spring Studios. The event will bring together more than 750 senior marketing and advertising leaders from brands, agencies and leading technology platforms. As AI reshapes how brands are built and consumers discover products, creativity, media, and intelligence are becoming one connected system. ADVANCE will explore what this shift means for marketers, their teams, and the next generation of brand and business growth. The agenda features leaders from across the marketing ecosystem, including Accenture Song, DoorDash, Google, Horizon Media, Meta, NBCUniversal, The New York Times, Pinterest, Reddit, TikTok, WPP, Wpromote and YouTube, alongside opening remarks from Smartly CEO Laura Desmond. Additional speakers and special guests will be announced in the coming weeks. Closing the day, NBA Champion and New York Knicks forward Josh Hart will join Smartly CEO Laura Desmond in conversation alongside Matthew Hillman, CEO of PATH Talent. Together, Hart and Hillman co-host The Roommates Show, one of sports' fastest-growing podcasts. Drawing on their experience building loyal communities on and off the court, they'll explore what it takes to create authentic cultural relevance, build enduring brands and turn defining moments into lasting impact. "As access to AI becomes universal, competitive advantage shifts somewhere new," said Laura Desmond, CEO of Smartly. "It will belong to the companies and marketing leaders who turn abundant data into intelligence that compounds. Making every decision, campaign, creative asset, and every outcome better than the last. ADVANCE is where the conversation takes place, where the connections are made, and where marketers uncover their competitive advantage in the intelligence era." Complementing the mainstage program, ADVANCE features two tracks: Creative AI and Commerce AI. The Creative AI track explores how brands can build enduring creative systems in the age of AI, while the Commerce AI track explores how marketers are driving growth through cross-channel orchestration, measurement and responsible automation. Across both tracks, conversations will explore the evolving role of marketing teams, platform strategy, trust, authenticity and the practical application of AI. ADVANCE is made possible with support from partners including Google, LinkedIn, Pinterest, Roku, Snapchat and TikTok, whose collaboration helps shape programming and experiences throughout the event. Registration is now open. Qualified attendees from brands and advertising organizations may be eligible for complimentary admission. About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave(TM): Creative Advertising Technologies. Its platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. Smartly support 800+ brands and manage over $7 billion in ad spend globally. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, Smartly help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, Smartly empower brands to maximize performance and drive real business outcomes. Visit Smartly.io to learn more. Media Contact Joseph J. Nuñez Senior Director, Global Communications Get in touch. Have a question? Reach out to its communications team. Joseph Nuñez [email protected] [email protected]
Smartly introduces Smartly Synapse, the intelligent AI orchestration layer powering its advertising platform. Smartly Synapse powers Smartly's agentic orchestration, providing marketers a faster, more intelligent way to plan, execute, and optimize millions of signals for better results NEW YORK - Smartly today introduced Smartly Synapse, the intelligent AI orchestration and memory layer behind every Smartly AI Agent. Built on years of cross-channel creative, media and performance intelligence and...
Smartly has introduced Smartly Synapse, an AI orchestration and memory layer powering its advertising platform. The system transforms campaign data, business context and user input into coordinated marketing actions across channels. Built on cross-channel creative, media and performance intelligence, Smartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes inform one another. The shared intelligence layer learns from every campaign to improve future recommendations and execution. The technology synthesises company context, user behaviour, market trends and performance data to provide Smartly's AI agents with the context needed for planning, execution and optimisation. Smartly supports over 800 brands and manages more than $7 billion in ad spend globally, with partnerships across major platforms including Meta, Google and TikTok.
Smartly, Roku bring social performance tools to CTV. New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale NEW YORK - Smartly, an AI-powered ad tech platform, and Roku have announced that they are working together to offer tools that will bring the speed, precision, and measurability of social advertising to CTV. At the core of this partnership is a direct connection between Smartly and Roku Ads Manager, Roku's outcomes-driven CTV platform, via the Roku Ads API. This allows marketers to run CTV campaigns using the tools they already use for social, making it easy to activate campaigns on TV quickly and reach new audiences with greater ease and measurable impact. "CTV's performance era is here," said Laura Desmond, CEO of Smartly. "The best advertising follows attention across every screen, and streaming is where we can now finally unlock the same proven results. Partnering with Roku brings the same rigor, scale, and incrementality advertisers have built on social to the biggest screen in the home. Together, we are creating a structural shift in how brands grow." The partnership also streamlines creative development and execution, allowing advertisers to adapt existing social assets for the TV screen. This saves both time and resources by eliminating the need to rebuild separate ads for each platform. "Advertisers want CTV to work as hard as their best-performing channels," said Patrick Harris, SVP, Global Advertising Sales & Partnerships, Roku. "At Roku, we are strategically positioned to deliver that at scale. This partnership with Smartly makes it simple for brands to bring the speed and precision of social into TV, enabling them to turn proven strategies into measurable growth on the biggest screen." The professional video industry's #1 source for news, trends and product and tech information. Sign up below.
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Industries
Data & Analytics
Consulting
Consumer Software
Enterprise Software
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$2.8M
Headquarters
Helsinki, Finland
Founded
2013
Find jobs on Simplify and start your career today