Kenvue

Manufactures and markets consumer health products.

Marketing Assistant: Essential Health

Brand & Creative MarketingPosted on Nov 11

Full-timeCape Town, South AfricaNo salary listed

About the Job

Requirements

A degree in Business Administration, Economics, Marketing, or a similar field is required.
At least two years of experience in marketing positions within fast-moving consumer goods companies is required.
Demonstrated ability to manage budgets effectively is required.
A proven track record of innovation or renovation launches is required.
A proven track record of using data analysis to drive business impact is required.
Strong ability to drive clear narratives across stakeholders at all levels is required.
Demonstrated resilience and ability to manage through tough circumstances and grow from them is required.
An operator mindset, including willingness to take a hands-on approach and show accountability for work and impact, is required.
Ability to navigate ambiguity with little direction and collaborate effectively is required.
Strong oral and written communication is required.

Responsibilities

Assist with implementation of consumer marketing brand plans across Listerine and Stayfree, working with a broad multifunctional team and marketing leadership to execute and track plans across the path to purchase, focusing on 1YOP.
Demonstrate understanding of brand plan elements and their impact on marketing-mix choices across Must Win Battles.
Assist with understanding consumer, shopper, and marketplace trends and competitor activities to drive competitive advantage.
Develop project-management tools and techniques to define objectives, milestones, and scope, track projects, and initiate process improvements.
Apply knowledge of brand profit-and-loss components to understand the implications of marketing decisions on brand profitability and build business cases.
Assist the Brand Manager with brand-performance analysis and deliver recommendations to the multifunctional team for action.
Apply understanding of the media landscape, including influencers and the effectiveness of different touchpoints for different objectives.
Assist the Brand Manager with demand forecasting in partnership with Supply Chain.
Use understanding of healthcare professionals and support key initiatives with healthcare professional leads.
Build and maintain collaborative relationships with agencies, vendors, multifunctional teams, healthcare professionals, and other partners to support business growth.
With support from the Brand Manager, execute brand strategy across 1YOP.
With support from the Brand Manager, contribute to brand targets for NTS, GP, and share.
Support specific elements of NPIC launches to ensure execution.
Analyze available data, including sales, shares, and penetration, and turn data and insights into consumer-focused actions; produce analysis suitable for sharing up to the head of marketing level.
Contribute to retail-ready plans to deliver category growth.
Manage media and flow plans and work with media partners to optimize digital campaigns.
Support the manager in fostering external agency relationships, ensure work is delivered on time and within budget, and track projects in detail.
Work with the Shopper team on effective in-store solutions and return on investment.
Support the healthcare professional team by providing materials for in-market execution.
Track projects with legal and regulatory teams to ensure brand executions comply with requirements.
Manage brand budgets and expenses across the purchase-to-payment cycle.
Champion the brands within the broader organization.

Kenvue is currently recruiting for a:

Marketing Assistant: Essential Health

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Essential Health and Skin Health

Location:

Europe/Middle East/Africa, South Africa, West Cape, Cape Town

Work Location:

Fully Onsite

What you will do

We have a great opportunity for a marketing assistant to join our Consumer business. Working within the Marketing Team, you will be responsible for assisting with the implementation of one of our consumer marketing brand plans across Listerine and Stayfree. You will work closely with a broad multi-functional team and marketing leadership to execute and track brand plans through the path to purchase, focusing on 1YOP.

COMPETENCIES

Demonstrates an understanding of all elements of Brand plan and its impact on the marketing mix choices across the Must Win Battles.
Assists with understanding of consumer, shopper and marketplace trends and competitor activities to drive competitive advantage.
Develops project management tools and techniques to define project objectives, milestones, scope, as well as track projects and initiate potential process improvements.
Demonstrates some knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability and build business cases.
Assist Brand Manager to complete brand performance analysis and deliver recommendations to the Multifunctional team for action
Shows some understanding of media landscape including Influencer, the role and effectiveness of differing touchpoints for achieving different objectives.
Assist Brand Manager with demand forecast to address key components and accuracy of forecasting in partnership with Supply Chain
Can draw on understanding of HCP and support the delivery of key initiatives against “the science of selling” with HCP leads.
Collaborative attitude to nurture healthy relationships with agencies, vendors, multi-functional teams, HCP’s, and other key partners to support business growth.

Major Duties & Responsibilities

With support of Brand Manager, executes brand strategy with perfection across 1YOP
With support of Brand Manager contributes to Delivery of brand Targets on NTS, GP and Share.
Support specific elements of NPIC launches to ensure flawless execution.
Conduct regular analysis of available data e.g. sales, shares, penetration etc and Turn data and insights into action to win with consumers. Analysis quality to be shareable up to head of marketing level.
Contributes to the development of retail ready plans for your brand to deliver Category growth
Manage media and flow plans and work with media partners to implement optimizations to digital campaigns
Support manager in fostering external agency relationships and ensure work is delivered on time and within budget. Keep detailed tracking of projects.
Work closely with Shopper team for effective instore solutions at best possible ROI
Support HCP team in providing materials useful for executing in market.
Track each relevant project with legal and regulatory teams to ensure zero tolerance for compliance gaps across brand executions
Flawlessly Manages brand budget/ expenses across the full purchase to payments cycle.
Champion your brands within the broader organization.

Qualifications:

Education: Degree in Business Administration, Economics, Marketing or Similar
Experience and Skills: +2 years’ experience in marketing positions within FMCG companies
Proven Track record for managing budgets effectively
Proven track record on Innovation/ renovation launches
Proven track record of using data analysis to drive business impact
Strong ability to drive clear narratives across stakeholders at all levels
Demonstrated resilience – has managed through tough circumstances and grown from it
Operator mindset – willing to roll up sleeves, show accountability for work and impact
Demonstrated ability to navigate whitespace with little direction, strong collaborator
Language: Strong communication required oral and written

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

About the Company

Kenvue

Manufactures and markets consumer health products.

Kenvue is the world's largest pure-play consumer health company, focusing on the development, manufacturing, and sale of over-the-counter medicines, personal care, skincare, and wound care across three segments: Self Care, Skin Health & Beauty, and Essential Health. Its products use established, science-backed formulas to address everyday health needs, from pain relief and allergy care to hygiene and skincare, sold through retailers and direct-to-consumer channels in more than 165 countries. The company differentiates itself with a long-running brand portfolio, a broad global distribution network, and a data-driven marketing approach that supports strong brand leadership. Its goal is to maintain market leadership in consumer health, grow its brands and channels (including direct-to-consumer), and explore strategic options while expanding globally.

Company size: 10,001+
Company stage: IPO
Headquarters: Montgomery Township, New Jersey
Founded: 2023

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