Brand Design Director

Job Description

At TIDAL, the Brand Design Director will bring their experience, problem solving abilities, team mentorship, critical thinking, and creativity, to our Creative Studio. You’ll collaborate with studio creatives to develop innovative, on-brand solutions that help tell TIDAL’s story, and amplify our promise of forging connections between artists and music lovers.

You will drive design excellence and collaboration across multiple projects simultaneously, ensuring that the team delivers multidisciplinary creative to support the marketing strategy. You will maintain and foster relationships with external partners (design agencies, photographers, producers, etc.), and creatively direct and lead work with those partners to ensure they are aligned to project expectations and TIDAL’s Brand standards.

From taking the lead on concepting ideas that support product launches and marketing initiatives, to understanding product benefits well enough to translate them to the consumers, the daily responsibilities of this role are wide ranging, exciting, and rewarding. 

For us, art direction and design isn’t just a discipline—it’s an understanding of how to develop compelling visual treatments, guide collaboration, and uphold design excellence to develop ideas that inspire audiences. You are conceptual, strategic, kind, passionate, and connected in the creative industry. You can share and sell ideas, and you can encourage and help others to do the same

This role reports to the Creative Director and will manage a small team. 

**For consideration, please submit a link to your portfolio along with any relevant passwords to view your work
 

You Will:

• Lead projects, serving as the go-to art director, or only art director, on a cross-functional team

• Partner with copywriters, designers, and cross-team to translate content and marketing strategies into creative concepts

• Concept, develop, design, and art direct content that can scale across multiple channels, media, and audiences

• Iterate and communicate ideas across multiple levels of fidelity (mood boards, concept statements, design explorations, art direction boards, style frames, presentations)

• Create outstanding photography, videography direction, typography, branding application direction, design direction for multiple channels and surfaces (Eg. digital)

• Work with creative producers and program managers to develop project plans and ensure that projects are progressing

• Maintain a positive and supportive team mentality in an open environment while leading projects through concept to execution

• Promote work to a variety of audiences, such as all hands, executive presentations, and company-wide meetings

Qualifications

• At least 8 years of relevant Graphic Design or Art Direction experience

• Ability to lead ideation and execution across a range of conceptual territories, and provide the team with both short and long term vision

• Deep understanding of the Brand Creative/Marketing process

• Experience working and communicating directly with Brand and Product Marketing partners

• Experience building inspiration/concept presentations, and mood boards for a variety of concepts and direction

• Presentation/Communication style: Clear, Concise, and Thoughtful (strong verbal and written skills). Ability to present new ideas or seasonal concepts to small and large groups, including presenting to executive leaders, and external partners or customers.

• Ability to ensure key Brand Creative gates/dates are met, tools are effectively crafted and used, and able to lead cross-functional teamwork as appropriate.

• Understanding of industry trends and today’s creative landscape—how users engage with content, and trends within the marketing

• Leads by example and brings a positive, high-transparency, and collaborative approach to your work

• Familiarity with working in Adobe Creative Suite with expertise in Photoshop, Illustrator, InDesign and familiarity with Figma, Premiere and After Effects

• Experience managing or providing mentorship to junior creatives while still advancing individual assignments and goals

• Expertise in typography, composition, color, layout, design thinking, and content strategy in the design solutions you create

• Expertise art directing on photo and film shoots and in post production

• Experience briefing photographers and directors, and developing shot lists and art direction for content

The general breakdown of the job:

40% Hands on creative exploration and concepting

40% Oversight and direction of designers / collaboration with creative team members

20% Oversight of production partners