Full-Time

Senior Director

AI Engineering

Deadline 4/22/27
Granicus

Granicus

1,001-5,000 employees

Public-sector engagement software and services

Compensation Overview

$169k - $229k/yr

+ Bonus

Remote in USA

Remote

Category
Engineering Management (1)
Required Skills
LLM
ERP
CRM
Observability
Data Analysis

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Requirements
  • The role requires 10+ years of relevant experience in software engineering.
  • The role requires 5+ years of experience leading engineering or platform teams, with a track record of building and scaling high-performing organizations.
  • The candidate must have experience building internal platforms, developer platforms, workflow systems, or enterprise applications used by technical and non-technical users.
  • The candidate must have a strong technical understanding of modern artificial intelligence systems, including large language models, retrieval-based systems, agent workflows, orchestration patterns, and artificial intelligence platform architecture.
  • The candidate must have demonstrated success designing and operating secure, scalable, production-grade systems with strong governance and observability requirements.
  • The candidate must have experience integrating software platforms with enterprise systems and systems of record such as customer relationship management, support, human resources, enterprise resource planning, identity, and data platforms.
  • The candidate must have experience establishing standards, processes, and controls for responsible technology adoption in enterprise environments.
  • The candidate must be comfortable operating as a builder-leader across strategy, architecture, team leadership, and hands-on problem solving.
  • The role requires responsibility for preserving the confidentiality, integrity, and availability of company information assets in accordance with the information security program.
  • The role requires responsibility for ensuring employee and customer data privacy and completing required privacy training in accordance with company policies.
Responsibilities
  • Lead the strategy, architecture, and execution of the company's internal artificial intelligence transformation agenda in close partnership with the embedded process consulting team.
  • Build and scale a centralized artificial intelligence platform that enables employees to safely create, deploy, and use artificial intelligence-powered workflows, copilots, and agents.
  • Drive integration of artificial intelligence capabilities into enterprise systems and systems of record, including customer relationship management, support, knowledge, analytics, and business operations platforms.
  • Establish the technical and operating model for internal artificial intelligence, including platform standards, governance, security controls, access models, observability, and lifecycle management.
  • Partner with Security, Legal, Compliance, Information Technology, and Engineering to ensure artificial intelligence systems are deployed with appropriate guardrails, auditability, and enterprise-grade controls.
  • Identify and prioritize high-impact internal use cases that reduce manual work, improve cycle times, enhance decision-making, and increase employee productivity.
  • Define and implement standards for model access, prompt management, agent orchestration, human-in-the-loop workflows, and usage monitoring.
  • Build and lead a high-performing team of engineers focused on internal artificial intelligence platforms, enablement, and transformation initiatives.
  • Create enablement programs, playbooks, and adoption mechanisms that allow technical and non-technical teams to use artificial intelligence capabilities effectively and responsibly.
  • Measure and communicate impact to executives through key performance indicators such as adoption, efficiency gains, cycle-time reduction, and reduction of redundant workflows.
  • Serve as a strategic partner to executive leadership on company-wide transformation initiatives related to artificial intelligence, automation, and operational scale.
Desired Qualifications
  • Familiarity with security, privacy, and governance considerations related to artificial intelligence systems is strongly preferred.

Granicus provides digital tools for government and public sector organizations to improve transparency and efficiency. Its core products include software for managing public meetings, live streaming of legislative sessions, citizen engagement and feedback, and digital service delivery for online public services. The products are cloud-based and subscription-based, often paired with professional services for implementation and training. The goal is to help governments operate more transparently, efficiently, and responsively by improving citizen engagement and streamlining government processes.

Company Size

1,001-5,000

Company Stage

Early VC

Total Funding

$10.3M

Headquarters

Core, West Virginia

Founded

1999

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Simplify Jobs

Simplify's Take

What believers are saying

  • Jonathan Usher's July 2026 ANZ hire expands regional sales and product execution.
  • Destination Experience Cloud launched May 2026, opening tourism budgets beyond government.
  • Federal adopters reported 100-400% enrollment gains and over $35 million annual savings.

What critics are saying

  • GovTech incumbents Microsoft, Google, Amazon, Salesforce, and Adobe target Granicus accounts.
  • Federal Experience Cloud depends on agency procurement cycles and FedRAMP compliance timelines.
  • A major security failure in govDelivery or FXC would damage trust across 7,000 customers.

What makes Granicus unique

  • Granicus serves 7,000+ public-sector organizations and 30 billion annual interactions.
  • Federal Experience Cloud launched April 2026, combining communications, analytics, CDP, and services.
  • Indigov acquisition adds constituent CRM and inbox depth to Government Experience Cloud.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

401(k) Company Match

Paid Parental Leave

Group legal coverage

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

19%
Simpleview
Jul 31st, 2026
Introducing Destination Canvas: The new era of destination websites.

Introducing Destination Canvas: The new era of destination websites. Destination marketing organization (DMO) websites have always played a central role in how travelers explore, plan, and book. However, the way those decisions are made is changing rapidly; search is no longer limited to traditional queries and click-through results. Travelers increasingly rely on artificial intelligence (AI)-powered tools, answer-first experiences, and conversational discovery to narrow options and move toward action. At the same time, expectations for speed, usability, accessibility, and overall digital experiences continue to rise. At Summit 2026, the Granicus Destinations experts introduced Destination Canvas - the new era of Simpleview CMS, created to help organizations adapt to these changes and stay ahead of what comes next. A modern foundation for how discovery works. Destination Canvas is built on the trusted Simpleview CMS platform that destinations already rely on. Importantly, this is not a new CMS or a replacement for the one your team already knows. The content management tools, destination-specific modules, integrations, and workflows that power your day-to-day operations remain in place. What has changed is the website foundation itself. Destination Canvas modernizes the front-end experience travelers see, introducing a more flexible, performance-driven framework designed for a more modern discovery landscape. The result is a website that: * Operates faster across all devices. * Is more accessible to all visitors. * Evolves with modern trends and technology. * Is better prepared for how travelers choose destinations across all search engines. Its goal is to help destinations get more value from the tools they already invest in; as search becomes more influenced by AI and answer-first experiences, websites need to be trusted, relevant, and easy to navigate. Destination Canvas was created to support that shift. From discovery to action. A website should convert interest into engagement and engagement into action. Destination Canvas strengthens every stage of the visitor journey. It helps content become easier for search engines and AI-powered tools to find, understand, and trust. This improves visibility in the places where travelers are increasingly making decisions. Once visitors arrive, the experience becomes just as important as discoverability. Faster page performance, improved usability, and more intuitive navigation help travelers find what they need quickly - whether they are researching a future trip, exploring events, or evaluating meeting and event opportunities. Those improvements create clearer paths to meaningful outcomes, like: * Partner referrals. * Newsletter sign-ups. * Itinerary engagement. * Visitor planning activities. * Meeting or event inquiries. Rather than focusing solely on traffic, Destination Canvas helps organizations create better experiences that encourage visitors to take action. Design freedom without compromise. One of the most significant improvements that Destination Canvas introduces is the ability to create and manage digital experiences. Marketing teams gain greater flexibility to shape website experiences around their brand, campaigns, and audience needs. Flexible layouts, reusable components, and destination-specific design patterns make it easier to launch new experiences and evolve existing ones without sacrificing consistency. Your website will adapt alongside your organization. Destination Canvas gives teams the freedom to move faster while maintaining a cohesive and high-performing experience - whether you're launching a campaign, highlighting a major event, or evolving a brand identity. Put simply, your team controls the experience while the platform ensures it performs. Performance and accessibility built in. Modern travelers expect digital experiences to be fast, intuitive, and accessible. Those expectations continue to grow regardless of device, location, or browsing behavior. Destination Canvas incorporates performance and accessibility best practices into the website foundation from the beginning. This helps destinations deliver faster load times, cleaner user experiences, and more consistent interactions across devices. By building these standards into the platform foundation, organizations can create more usable experiences while supporting broader accessibility initiatives and long-term website quality. Your website will feel easier to use, keep visitors engaged longer, and help reduce friction throughout the journey. Built for destinations, backed by experience. Everything that makes Simpleview CMS the industry standard remains at the core of Destination Canvas. Organizations continue to benefit from destination-specific content modules, tourism-focused workflows, partner management capabilities, and integrations that support the broader tourism ecosystem. These proven capabilities are now paired with a modern website foundation built specifically for how destinations are discovered online. That combination creates the unique advantage of the innovation needed for tomorrow, without losing the expertise and operational capabilities relied on today. What this means for you. Destination Canvas transforms the role of the destination website from a digital brochure into a strategic growth platform. For marketing teams: It creates more flexibility, more efficiency, and greater confidence in how digital experiences are managed. For leadership: It provides a stronger foundation for visibility, engagement, and long-term value. For visitors: It delivers faster, clearer, and more intuitive experiences that make it easier to move from inspiration to action. Most importantly, it keeps destinations competitive as discovery, traveler expectations, and technology evolve. Destination Canvas is the new era of Simpleview CMS. Built for destination marketing. Reimagined for what's next. Ready to see what's next for your destination website? Start with a discovery call and get a clear path to improving performance, discovery, and engagement. See what's possible for your destination website.

Martech Edge
Jul 21st, 2026
Granicus appoints Jonathan Usher to lead ANZ growth and public sector digital transformation.

Granicus appoints Jonathan Usher to lead ANZ growth and public sector digital transformation. Published on: Jul 21, 2026 Granicus has strengthened its leadership team in Australia and New Zealand (ANZ) by appointing technology executive Jonathan Usher as Managing Director. The move comes as governments across the region continue investing in digital transformation, citizen engagement platforms, and cloud-based public services, positioning Granicus to expand its presence in one of the world's fastest-evolving government technology markets. Granicus, a provider of customer experience technologies for governments and destination organizations, has appointed Jonathan Usher as Managing Director for Australia and New Zealand (ANZ), reinforcing its regional leadership as demand grows for digital government services and citizen engagement platforms. The appointment forms part of the company's broader strategy to expand its footprint across Australia and New Zealand, where public sector organizations are accelerating investments in cloud technologies, digital service delivery, and customer experience modernization. Usher brings more than 25 years of leadership experience across the technology sector, having managed and scaled businesses spanning software-as-a-service (SaaS), cloud computing, cybersecurity, and digital public services. His experience in building customer-centric technology organizations aligns with Granicus' focus on helping governments improve interactions with citizens, visitors, and local communities. In his new position, Usher will oversee Granicus' regional operations while working with government agencies, strategic partners, and customers to strengthen adoption of digital engagement technologies and support the company's continued growth throughout the ANZ market. Leadership investments have become increasingly important for GovTech providers as governments modernize digital infrastructure and seek platforms capable of improving public service accessibility while streamlining citizen communications. Granicus has positioned itself within this evolving market by providing software platforms that help public sector organizations manage citizen engagement, digital communications, online service delivery, public participation initiatives, and constituent experiences. As governments continue shifting toward digital-first service models, customer experience technologies are becoming central to improving transparency, accessibility, and operational efficiency. The appointment of Usher also reflects Granicus' broader regional expansion strategy. The company recently strengthened its ANZ leadership bench by naming Julie Morton as Regional Sales Director and Pallavi Sathyanarayana as Regional Product Leader. Together, the expanded leadership team is expected to support product innovation, customer success, regional partnerships, and market expansion. Australia and New Zealand continue to emerge as important markets for government digital transformation. National, state, and local government agencies across both countries have accelerated investments in cloud infrastructure, cybersecurity, digital identity, citizen self-service platforms, and AI-enabled public services in response to changing citizen expectations and evolving regulatory requirements. According to Granicus, the strengthened regional leadership structure is intended to help organizations deliver more connected digital experiences while improving engagement with citizens and communities. The broader GovTech landscape has become increasingly competitive as technology providers expand offerings tailored to public sector organizations. Global technology companies including Microsoft, Google, Amazon, Salesforce, and Adobe continue investing in cloud platforms, customer engagement technologies, artificial intelligence, and digital workflow solutions that support government modernization initiatives. Specialized providers such as Granicus differentiate themselves through platforms designed specifically for public sector communications, civic engagement, legislative management, and citizen experience. The appointment also highlights a growing convergence between customer experience technologies traditionally associated with the private sector and digital services developed for government agencies. Many public organizations are adopting customer experience principles commonly used in enterprise marketing, including omnichannel communication, personalized engagement, data-driven service delivery, and digital journey optimization. Industry analysts expect this trend to continue. Gartner has identified digital government and citizen-centric service delivery among the key priorities shaping public sector technology investment over the coming years. IDC likewise projects continued growth in government spending on cloud platforms, artificial intelligence, digital workflows, and citizen engagement technologies as agencies modernize legacy systems and improve operational resilience. For enterprise technology providers operating within the public sector, regional leadership appointments often play a strategic role beyond organizational management. Building trusted relationships with government agencies, regulatory stakeholders, and implementation partners is frequently essential for navigating procurement processes and supporting long-term digital transformation initiatives. Usher's appointment therefore represents more than a senior executive transition. It signals Granicus' continued investment in Australia and New Zealand as governments increasingly prioritize digital engagement, cloud-based public services, and modern customer experience platforms capable of improving interactions between public institutions and the communities they serve. As citizen expectations continue to evolve, government agencies are increasingly seeking technology platforms that combine secure digital infrastructure with intuitive user experiences. Companies capable of supporting that transformation through scalable SaaS platforms, cloud-native services, and AI-enabled engagement tools are likely to remain central to the next phase of GovTech innovation. Market landscape. Governments worldwide are accelerating investments in digital transformation to improve citizen engagement, service accessibility, and operational efficiency. Gartner identifies digital government initiatives as a long-term strategic priority, while IDC forecasts continued growth in public sector spending on cloud computing, AI, cybersecurity, and citizen experience platforms. Australia and New Zealand remain among the leading adopters of digital government strategies, creating opportunities for SaaS providers focused on modernizing public service delivery and digital engagement. Top insights. * Granicus has appointed Jonathan Usher as Managing Director for Australia and New Zealand to strengthen regional leadership and support continued expansion in the GovTech market. * Usher brings more than 25 years of experience across SaaS, cloud computing, cybersecurity, and digital public services, reinforcing Granicus' customer-focused growth strategy. * The leadership appointment aligns with increasing government investment in citizen engagement platforms, cloud-based public services, and digital transformation initiatives across ANZ. * Granicus has also expanded its regional leadership with appointments across sales and product management, signaling long-term investment in customer success and innovation. * As governments adopt digital-first service models, customer experience platforms are becoming essential infrastructure for improving citizen communication, engagement, and service delivery.

PR Newswire
Jul 20th, 2026
Granicus appoints Jonathan Usher as ANZ managing director to drive regional growth

Granicus has appointed Jonathan Usher as Managing Director for Australia and New Zealand. The government technology provider announced the move as part of broader regional investment, including recent hires of Julie Morton as Regional Sales Director and Pallavi Sathyanarayana as Regional Product Leader. Usher brings over 25 years of experience leading technology businesses across ANZ, with expertise spanning SaaS, cloud, cybersecurity and digital public services. He will oversee the company's ANZ operations, focusing on customer success and growth. Granicus provides digital experience technologies to more than 7,000 public sector organisations worldwide, managing over 30 billion digital interactions annually through its Government Experience Cloud platform.

Investegate
Jul 6th, 2026
Response to Shareholder Letter.

Response to Shareholder Letter. Summary by AI [BETA] close X. Fiinu plc has issued a response to a shareholder letter from Granicus Holdings OÜ, addressing statements regarding the Everfex acquisition and FY2025 financial performance. The company clarifies that the FY2025 statutory loss was primarily due to a non-cash goodwill impairment, acquisition and restructuring costs, and Everfex integration expenses, not solely management failure. Fiinu is pursuing legal action against the principal author of the letter and his wife for alleged breaches of restrictive covenants and against Granicus for alleged breaches of seller warranties, with combined claims exceeding £16 million. The Board unanimously recommends voting for all resolutions at the upcoming AGM and reaffirms confidence in the CEO and company strategy. 06 July 2026 Certain information contained in this announcement would have been deemed inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No 596/2014 ('MAR'), which is part of UK law by virtue of the European Union (Withdrawal) Act 2018, until the release of this announcement 6 July 2026 Fiinu plc. ("Fiinu", the "Company" or the "Group") Fiinu plc (AIM: BANK) notes the circulation of a letter, by Granicus Holdings OÜ ("Granicus"), which was sent to a number of shareholders and other interested parties ("Shareholder Letter"), in advance of the Company's forthcoming Annual General Meeting ("AGM"), to be held on 24 July 2026. Granicus was the seller of the Everfex business which was acquired by Fiinu in August 2025 pursuant to a reverse takeover transaction, as disclosed in the Company's admission document dated 7 August 2025, and is owned and controlled by Karol Oleksa and other members of the Oleksa family. The Board has decided to issue this announcement because the Shareholder Letter contains statements regarding the Everfex acquisition and the Group's FY2025 financial performance which, in the Board's opinion, do not present shareholders with a complete or balanced picture. The Board therefore considers it appropriate to provide additional factual context so that shareholders may assess the matters before the AGM by reference to the Company's audited Annual Report, published regulatory announcements and independently verifiable information. The Board recognises the importance of open shareholder dialogue. However, where statements made publicly concern matters that are the subject of ongoing legal processes, written by the defendant to the Company's claims, misleading statements could materially affect shareholders' understanding and therefore the Board considers it appropriate to provide factual clarification in order to support an informed market. The principal author of the Shareholder Letter is Karol Oleksa, the former manager of Everfex, who remained responsible for the operational management of the business until November 2025 following completion of the acquisition by Fiinu. The Shareholder Letter attributes the Group's FY2025 statutory loss almost entirely to Fiinu's current management but does not acknowledge the operational responsibility of the author himself as the responsible manager of Everfex during that period, nor the extensive investigation and remediation subsequently undertaken by the Company. The Company is currently pursuing two separate legal processes arising from the Everfex acquisition. Firstly, the Company has commenced substantial contractual arbitration proceedings against the principal author and his wife, in respect of alleged breaches of post-completion restrictive covenants and non-compete obligations contained in the Share Purchase Agreement relating to the acquisition of Everfex. Secondly, the Company has notified Granicus of substantial contractual claims arising from alleged breaches of seller warranties, representations and other obligations under the Share Purchase Agreement, including but not limited to alleged non-disclosure of matters which the Company believes materially affected the subsequent performance of the business and alleged potential regulatory breaches. Those claims are progressing through the contractual dispute resolution process provided for in the Share Purchase Agreement. The Board does not consider it appropriate to comment on the detailed merits of either legal process, which should be determined through the agreed contractual procedures rather than through shareholder correspondence. The Board further understands that Granicus is currently undergoing a demerger between the Oleksa and certain non-Oleksa owners who previously held interests in Granicus. Based on information available to the Company, the Shareholder Letter reflects the views of only, approximately 10.7% of Fiinu's issued share capital. FY2025 statutory result. The Shareholder Letter characterises the Group's FY2025 statutory loss as evidence of management failure. The Board does not agree. The FY2025 statutory result principally comprised a non-cash IFRS goodwill impairment, acquisition and restructuring costs, and costs associated with the investigation, integration and remediation of Everfex following completion. The goodwill impairment is a non-cash accounting adjustment required under IFRS and does not determine the value that may ultimately be recovered through the Company's contractual claims. Post-acquisition review. Following completion, Fiinu undertook an extensive review of Everfex's financial reporting, governance arrangements, operational controls, customer portfolio, accounting processes and risk management framework. The Company identified matters which, in its view, had not been disclosed during the acquisition process and which now form part of its contractual claims against Granicus. A comprehensive remediation programme was subsequently implemented. Legal proceedings. The Board remains confident in the merits of the Company's legal claims. The alleged non-compete breaches are currently the subject of arbitration against Karol Oleksa and Marta Oleksa. Separately, the Company's contractual claims against Granicus are progressing through the contractual dispute resolution process under the Share Purchase Agreement. The current, combined, value of the claims for damages in respect of these claims by the Company, are in excess of £16 million, and may increase. These proceedings remain ongoing and will be determined by the independent arbitration tribunal. AGM. The Board welcomes shareholder engagement and supports the transparent conduct of the AGM, including voting by poll. The Directors unanimously recommend that shareholders vote FOR all resolutions set out in the Notice of Annual General Meeting, as they intend to do in respect of their own shareholdings, which total 128,696,733 Ordinary shares, representing 32.3% of the total voting rights. The Board also unanimously reaffirms its confidence in Dr Marko Sjoblom as Chief Executive Officer and remains fully committed to the strategy and priorities set out in the FY2025 Annual Report. Outlook. The Board remains focused on executing its commercial strategy and protecting shareholder value. The Company will make no further comment on the ongoing legal processes except where required by law or where advised to do so by its legal advisers and/or its Nominated Adviser. The Directors of the Company accept responsibility for the content of this announcement. | Fiinu Plc Dr. Marko Sjoblom - CEO | Tel: +44 (0) 1932 629 532 | | SPARK Advisory Partners Limited (Nomad) Mark Brady / Angus Campbell | Tel: +44 (0) 203 368 3550/3551 Email: [email protected] | | Marex Financial (Joint Broker) Angelo Sofocleous / Keith Swann / Matt Bailey | Tel: +44 (0) 207 655 6000 Email: [email protected] | | Oberon Investment Limited (Joint Broker) Nick Lovering / Adam Pollock / Mike Seabrook | Tel: +44 (0)203 179 5300 | | Brazil (Financial PR) Joshua van Raalte / Christine Webb | Tel: +44 (0) 207 785 7383 | About Fiinu Fiinu Plc ("Fiinu"), founded in 2017, is a publicly traded (LSE: BANK) fintech Group, admitted to trading on the AIM Market of the London Stock Exchange, that has developed the world's first Bank Independent Overdraft(R) platform. The platform, offered as a white labelled solution to banks, allows lenders to offer Fiinu's flagship product, Plugin Overdraft(R) to retail consumers. Plugin Overdraft(R) is an unbundled overdraft solution that allows customers to have an overdraft without changing their existing bank. This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. Wednesday, 1st July 2026 Companies covered: UK 100. Latest directors dealings. * 33 minutes ago Shell * 2 hours ago Goldplat * 3 hours ago CloudCoco Group * 3 hours ago Autins Group * 3 hours ago Galantas Gold Corp.

Simpleview
Jun 1st, 2026
Experience Grand Rapids' digital strategy: Made for today's travelers & tomorrow's search landscape.

Experience Grand Rapids' digital strategy: Made for today's travelers & tomorrow's search landscape. Overview. Experience Grand Rapids has partnered with Granicus Destinations for more than a decade, steadily evolving its online presence to meet changing traveler behavior, search trends, and internal workflow needs. What began as a customer relationship management (CRM) and content management system (CMS) has grown into a fully integrated digital ecosystem that prioritizes search engine optimization (SEO), as well as content governance, search visibility, paid media performance, and efficient media asset management. The destination marketing organization (DMO) positioned itself to adapt confidently to an artificial intelligence (AI)-driven search landscape while saving time and reducing internal complexity. Must-have solutions. Metrics. 7M impressions +54% average ranking position Site ranks in top 3 for more than 50% of top 20 terms Situation. Digitally disconnected. After years of website growth, Experience Grand Rapids accumulated more than 400 pages of web content. The team faced challenges of little content governance, limited SEO structure, and difficulty maintaining relevance across leisure, meetings, and partner audiences. "When leisure content isn't structured correctly, you lose people," explained Andrea Robyns, marketing technology director for Experience Grand Rapids. "If meeting planners land on leisure content and can't easily move between what they need, they drop off - and that was the last thing we wanted. We needed content that worked for every audience without creating friction." The DMO also juggled disconnected systems for digital assets. Images and videos lived in multiple places - CRM, CMS, calendars, internal networks, and third-party tools - which required repetitive uploads and made it hard to find the right content quickly. Perhaps most pressing, Experience Grand Rapids needed a more intentional approach to its online presence as traveler search behavior evolved. With the rise of AI tools like ChatGPT and Google's AI Overviews, traditional SEO could no longer be the only player in the game; the DMO needed to optimize its content to be easily extracted by AI-driven search engines and large language models (LLMs). Solution. SEO + DAM = the perfect pairing. Experience Grand Rapids worked closely with Granicus Destinations to build a cohesive digital strategy that was: * Rooted in SEO best practices. * Supported by paid media expertise. * Compatible with modern digital asset management. * Future-proofed for the growing AI-generated search environment. The DMO began by investing in SEO services early, shaping how content was written, organized, and maintained. During a major post-COVID website redesign in 2021, the team audited every page on the site - reducing total pages from more than 400 to just 164 - and implemented a formal content governance plan where: * "Blogs" were reclassified into "articles" to improve search performance. * Content review cadences were established to improve the internal process. * Credibility was strengthened through citations and updated data. As these efforts improved performance, Experience Grand Rapids expanded into Simpleview Digital Services, pairing organic SEO with paid search and strategic media planning. The result was a more balanced approach that protected organic visibility while driving high-intent conversions through paid efforts. Robyns described the paid media process as follows: To support content creation and distribution at scale, the DMO also adopted Simpleview Digital Asset Management (DAM) powered by Cloudinary. Migrating from Barberstock, the team rethought how assets were structured and used - introducing consistent naming conventions, structured fields, tagging, and curated collections tailored to specific audiences like meeting planners, media, and internal teams. "With DAM, we finally have a higher-level solution that helps us actually find what we're looking for through better searching, tagging, and structure," explained Robyns. "We shifted our mindset by using curated collections to represent the best look of our city, and now both our external partners and internal teams can use those assets easily." The DAM integration with CMS further reduced friction, while AI-powered features now automatically generate image descriptions - saving time and improving accessibility. "The integration and one-click image description generator are huge time savers, and it fills a gap we didn't have solved before," said Robyns. "It's allowed us to really utilize DAM to its full extent." Results. "Your site came up first" Experience Grand Rapids has seen measurable gains in visibility and performance while achieving meaningful internal accomplishments. As Robyns described, "I love it when people tell me, 'I searched this and your site came up first.' That's what we're doing. That's why we're here. I think that's really important right now as we step into AI and see our information show up in search results." Experience Grand Rapids reported the following increased impressions and sustained organic performance, even as AI-driven search and zero-click results change user behavior: * Organic search click activity declined year over year in line with broader industry trends. However, overall visibility increased to 7M impressions (+7% YoY), indicating broader exposure across relevant search queries despite lower click activity. * Average ranking position improved significantly to 9.58 (+54% YoY), reflecting stronger prominence and more frequent appearances in high-value search results. * The site now ranks in the top three positions for more than 50% of the top 20 terms, reinforcing its authority across core thematic searches. The DMO also attributes a variety of other results to the digital strategy reboot: * Higher conversion confidence through paid search, reinforcing SEO efforts without sacrificing long-term organic growth. * Significant time savings through DAM integrations and AI-generated image description. * Improved internal alignment and reduced frustration. * A scalable content framework that supports LLM discovery through structured articles, FAQs, and governance. By treating Granicus Destinations as a true extension of its own team, Experience Grand Rapids built a digital foundation designed for today's travelers and for tomorrow's search landscape. When asked about the DMO's extensive digital transformation in the age of AI, Robyns said, "If you're not doing it, you're already behind - and that's okay. What matters is finding the right partners and tools, so you're not trying to do everything yourself. I think it's worth every penny if you're going to really utilize it to the fullest extent." Get a best-in-class marketing action plan. Have its experts review your digital marketing goals and obstacles to help you establish a plan of action.