Marketing Enablement Lead - Workfront, Planning & Process Innovation

Position Overview

Company Overview:

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and activate it as an innovative growth engine for the business. We are investing in Marketing Enablement to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Ops Planning & Insights Lead who is passionate about turning data into action and building the workflows, automation, and operational discipline that allow Marketing to scale with speed and precision.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

Position Summary:

As a Marketing Enablement Lead on the Planning & Process Innovation team, you will advance Marketing by building, configuring, and managing the workflows and automations that power our intake, resource allocation, and operational efficiency — with deep, hands-on Adobe Workfront expertise at the core of the role. You will be a key partner in leveraging platform data to drive visibility into throughput, bottlenecks, and process optimization opportunities that help Marketing operate as a well-run engine, and you will translate that data into clear, actionable insights for stakeholders.

We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s operational, workflow, and automation capabilities and amplify their effectiveness. The ideal candidate is first and foremost a workflow and platform expert — proven in Adobe Workfront who also brings structured, analytical thinking and the ability to translate data into narratives that resonate with both technical and non-technical stakeholders. This team member needs to be a self-starter who is highly collaborative and adaptable, able to navigate ambiguity and drive outcomes across Marketing.

You will be based in Pittsburgh, PA (or other Marketing hub). This role is designated as in-office.

Responsibilities:

Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.

Leverage Workfront and other system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.

Proactively identify inefficiencies in workflows and reporting structures and recommend scalable, standardized solutions to improve operational maturity.

Seek out new tools, methodologies, and automation opportunities to enhance workflow and analytics capabilities and innovate processes over time.

Translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.

Apply structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.

Ensure clean, reliable data by applying best practices that support consistency, traceability, and trust in reporting outputs.

Manage competing priorities and tight deadlines while maintaining accuracy and quality in a fast-paced, high-stakes environment.



Qualifications:

Workflow & Tool Proficiency

Proven experience building, configuring, and managing workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.

Deep, hands-on experience with Workfront, with the ability to leverage system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.

Serves as a subject-matter expert on workflow design, automation (including Fusion automation), and platform administration, and can independently translate operational needs into scalable Workfront configurations.

Data Storytelling & Insight Translation

Demonstrates the ability to translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.

Applies structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.

Understands the importance of clean, reliable data and applies best practices to ensure consistency, traceability, and trust in reporting outputs.

Project Management & Collaboration:

Work closely with marketing, creative, product owner, and IT teams to ensure successful delivery of marketing projects, from inception to completion.

Manage timelines, resources, and dependencies to ensure projects are delivered on time and within scope.

Communicate project progress, risks, and solutions to stakeholders at various levels of the organization.

Act as the liaison between marketing, product owner, and IT for technology-related projects, ensuring marketing's needs are fully understood and met.

Self-Starter with Ownership Mindset

Proactively identifies opportunities, can work independently with minimal or ambiguous direction, and consistently drives work forward while maintaining accountability for outcomes.

Thrives in fast-paced, high-stakes environments; able to manage competing priorities, meet tight deadlines, and maintain accuracy and quality under pressure.

Continuous Improvement Mindset

Seeks out new tools, methodologies, and automation opportunities to enhance analytics capabilities and innovate processes over time.

Identifies inefficiencies in workflows and reporting structures and recommends scalable, standardized solutions to improve operational maturity.

Preferred:

Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Adobe Workfront certification or demonstrated administrator-level experience strongly preferred.

Experience supporting marketing operations, campaign execution, or process improvement initiatives preferred.

Technical Skills:

Expertise in configuring and customizing Workfront, including workflows, integrations, templates, and reporting.

Familiarity with other marketing technologies (e.g., Adobe Creative Cloud, CRM systems, digital asset management platforms) a plus

Strong data analysis skills with experience creating dashboards and reports.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Language Assessments

No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $91,000.00 – $202,800.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education.

Application Window

Generally, this opening is expected to be posted for two business days from 09/08/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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