Senior Social Media Manager

Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

Overview: 

Responsibilities Include but not limited to:

• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
• Build and maintain social content calendars per title in AirTable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube
• Develop tone of voice across multiple properties and platforms and ensure that all content and copy adheres to the established brand
• Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships
• Consistently refine and optimize content and formats based on social insights and evolving best practices
• Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through production and post-production process
• Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy
• Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity etc.
• Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution
• Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time
• Lead and mentor Coordinators on day-to-day publishing, execution, and creative development

Basic Qualifications:

• 7+ years of experience in social media, digital marketing, television, and/or entertainment

Additional Qualifications:

• Demonstrated track record of developing and executing innovative social/digital marketing campaigns
• Insight with tactics used to build fan communities
• Proficiency in social content development, execution and best practices across TikTok, Instagram, Facebook, YouTube, and X
• Deep knowledge of existing and emerging social platforms
• Robust project management skills with the ability to manage multiple titles and timelines simultaneously
• Exemplary written and verbal communication and presentation skills
• Knowledge of scripted television production and the content marketing lifecycle
• A cooperative, team-focused approach with solid cross-functional collaboration instincts
• Experience with AirTable or comparable asset management tools
• Comfortable with MS Office suite, Google suite and Slack
• Bachelor’s degree or equivalent experience

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $86,000.00 - 107,000.00. 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

Skydance is an equal opportunity employer (EOE)

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.