Nestle

Global branded foods and beverages producer

Senior Brand Manager

Brand & Creative MarketingUpdated on Nov 14

Full-timeGurugram, Haryana, IndiaNo salary listedIn-person

About the Job

Requirements

A postgraduate degree in Business Management (Marketing) is required.
At least 6–7 years of experience in marketing, brand management, or adjacent areas is required.
A strong grasp of marketing fundamentals, profit and loss basics, and research methods is required.
Experience in ecommerce or quick commerce is expected to some extent.

Responsibilities

Contribute to developing business strategy and implementing brand marketing actions aligned with agreed strategies.
Lead new product development projects and ensure they align with agreed objectives.
Initiate, activate, and analyze consumer understanding and brand-connect parameters to keep marketing actions relevant to consumers across product development, communication, and promotions.
Build annual brand plans aligned with the business plan, covering historical and category analysis, consumer-brand diagnostics, competitive moves, and spend effectiveness.
Own the Integrated Commercial Plan with Demand Planners and CDT, and synchronize above-the-line activity with route-to-market and below-the-line activity to deliver cohesive channel execution.
Lead the I&R (EMS) process, including concepting and testing, SAP initiation, marketing inputs to product development, regulatory work, 60/40+, industrialization, approvals, and launch excellence.
Coordinate cross-functional readiness with the Application Group, Supply Chain, and Packaging/Raw Materials to ensure first-time-right production for new product developments.
Run performance and consumer tracking, including market trends, share evolution, activity post-evaluations, Nielsen/panel/ad-track analyses, copy validation, and consumer immersions.
Manage brand communications and activations, including agency briefs through production for above-the-line activity, below-the-line promotions, point-of-sale development, and coordination with CCSD and head office/branches for execution.
Drive competitive intelligence on communication, promotion, pricing, and sensory evaluation versus competitors, and track PFME throughout the year.

Main Purpose of the Job:

Contributing to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies
Project lead for new product development and ensuring the same in line with agreed objectives.
Initiate, activate and analyze consumer understanding and brand connect parameters consistently to always remain relevant to the consumer in all marketing actions – product development, communication, promotions etc

Key Responsibilities:

Build annual brand plans aligned to the business plan—covering historical/category analysis, consumer‑brand diagnostics, competitive moves, and spend effectiveness.
Own the Integrated Commercial Plan with Demand Planners and CDT; sync ATL with RTM/BTL to deliver cohesive execution across channels.
Lead I\&R (EMS process): concepting and testing, SAP initiation, marketing inputs to product development, regulatory, 60/40+, industrialization, approvals, and launch excellence.
Orchestrate cross‑functional readiness with Application Group, Supply Chain, and Packaging/Raw Materials to ensure first‑time-right production for NPDs.
Run performance and consumer tracking—market trends, share evolution, activity post‑evals, Nielsen/panel/ad track analyses, copy validation, and consumer immersions.
Manage brand communications & activations—agency briefs to production for ATL; BTL promotions, POS development; coordinate closely with CCSD and HO/branches for flawless execution.
Drive competitive intelligence on communication, promotion, pricing, and sensory evaluation vs. competition; track PFME across the year.

Qualifications & Experience:

Education: Post‑graduate degree in Business Management (Marketing).
Experience: At least 6-7 years in marketing/brand management or adjacent areas
Capabilities: Strong grasp of marketing fundamentals, P\&L basics, and research methods; excellent communication and interpersonal skills; comfort with change. Digital and commercial mindset, with some experience in ecommerce/quick commerce.
Leadership Behaviors: Results Focus, Insight, Service Orientation, Impact & Influence, Curiosity, Courage, and Proactive Cooperation.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size: 10,001+
Company stage: IPO
Headquarters: Vevey, Switzerland
Founded: 1866

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